Senior Marketing Analyst (all genders)

Overview We are a dynamic, fast‑growing beauty and pro‑aging company based in Berlin. Our heartfelt mission is to glow moments that last—for our community and for us as a team. Role We’re looking for a Senior Marketing Analyst to own tracking quality and performance visibility across the entire funnel. You will work hands‑on with GTM, GA4, marketing pixels, SQL, and dbt, acting as the bridge between Marketing, Tech, and Data to ensure that marketing decisions are based on reliable, actionable insights. Responsibilities Own our tracking & measurement setup end‑to‑end: Design and maintain the marketing tracking stack across GTM (client and server‑side), GA4, and marketing pixels. Ensure new campaigns, features, and landing pages are measurable from day one. Ensure reliable attribution in a consent‑driven environment: Understand how CMPs and consent mechanisms affect attribution, event tracking, and campaign performance and align tracking with legal and technical constraints. Analyze marketing performance beyond platform dashboards: Evaluate ROAS, MER, CAC, and contribution margin; connect campaign performance to backend revenue and subscription behavior; conduct deeper analysis such as cohorts and CLTV. Improve the webshop funnel through data‑driven analysis: Identify conversion drop‑offs, quantify revenue impact, segment performance by traffic source, device, and campaign; support CRO initiatives with structured analysis. Build reliable marketing data models and reporting: Use SQL and dbt to model marketing data, maintain consistent metric definitions, and deliver reporting that stakeholders can rely on for decision‑making. Qualifications 4+ years of experience in marketing analytics, ideally in a DTC or e‑commerce environment with subscription models and paid traffic dynamics. Deep hands‑on experience with GTM, GA4, and marketing pixels (Meta, Google Ads, TikTok, Affiliate, Native, etc.) from implementation to troubleshooting. Strong SQL skills and experience with dbt or similar transformation tools. Solid understanding of attribution frameworks, consent‑based tracking (GDPR, CMP logic), and funnel/CRO analysis; experience with attribution tools like Klar is a plus. Strong communication skills and the ability to collaborate with both technical and non‑technical stakeholders, combined with a strong ownership mindset. Benefits Work flexibly when and where you’re most productive – with flexible hours and smart time tracking. Home‑office allowance: €500 one‑time bonus to set up your workspace. Fully equipped from day one: Mac or Windows, whatever works best for you. Glow Card: €50 monthly allowance to spend as you like—€600 a year. Learning support through Glowcademy, dedicated learning time, or personal development resources. 40% discount on all products. 30 vacation days + 1 personal holiday + up to 10 unpaid days off when needed; New Year’s Eve off. Company health insurance reimburses up to €600 per year for vision aids, alternative medicine, or dental cleanings. €600 pension contribution after probation; extra 20% if you contribute more. Exclusive partner discounts via corporate benefit platforms. Glow25 merch and company culture recognized as a top company on Kununu for five consecutive years. Health & wellness options: choice between Urban Sports Club or Wellpass. Yay! You’ve made it this far! Don’t hesitate! Especially if you’re a woman, or from an under‑represented group. Even if you don’t check every box, we encourage you to apply anyway. We believe that diverse perspectives strengthen our team—and that makes us better at helping people bring more energy into their daily lives. #J-18808-Ljbffr