Digital Marketing Campaign Coordinator
Hanwha Vision America, Teaneck, NJ, United States
Title: Digital Marketing Campaign Coordinator (TEMP)
Location: Teaneck, NJ
Hanwha Vision America (HVA), is an affiliate of the Hanwha Group, a Fortune Global 500 company. HVA is an industry-leading provider of advanced network video surveillance products, including IP cameras, storage devices, and video management systems founded on world-class technologies. We offer end-to-end security solutions and have achieved global success across a wide range of industry verticals including retail, transportation, education, banking, healthcare, hospitality and airports.
Hanwha Vision America (HVA) is seeking a Digital Marketing Campaign Coordinator (Temp) plays a key role in driving engagement, lead nurturing, and pipeline growth through organic social media, email marketing, and marketing automation. Sitting within the Digital Marketing team, this role is responsible for executing high-impact campaigns, managing always-on nurture strategies, managing lead quality, and ensuring seamless alignment between marketing engagement and sales readiness.
This position requires a highly detail-oriented, self-motivated marketer who can prioritize across multiple initiatives, proactively promote campaigns, and optimize performance through data-driven insights.
Key Responsibilities
Own and execute organic social media strategy, including content planning, publishing, and performance optimization across key platforms
Develop and manage email marketing campaigns, including newsletters, product promotions, event communications, and nurture programs
Build, optimize, and scale automated workflows and lifecycle campaigns in HubSpot (or similar platforms)
Manage inbound leads from digital channels (social, web, events, gated content) and ensure proper segmentation, scoring, and routing
Monitor campaign performance across email and social, using data to continuously refine targeting, messaging, and timing
Partner with teams to ensure timely follow-up and alignment on lead quality, lifecycle stages, and handoff processes
Maintain and optimize marketing automation and CRM integrations (HubSpot, Salesforce), ensuring data accuracy and consistency
Proactively identify opportunities to amplify campaigns organically, increase engagement, and extend content reach
Support A/B testing across email and social campaigns to improve conversion and engagement rates
Manage multiple projects simultaneously, ensuring deadlines are met with a high level of accuracy and attention to detail
Qualifications & Requirements
3?5 years of experience in digital marketing, social media, and email marketing
Hands-on experience with marketing automation platforms (HubSpot required; Salesforce is a plus)
Strong background in email marketing strategy, execution, and performance optimization
Proven experience managing organic social media channels and growing engagement
Highly detail-oriented with strong organizational and project management skills
Ability to self-prioritize, work independently, and proactively drive initiatives forward
Attention to detail - Strong writing and communication skills, with the ability to craft compelling, audience-focused messaging
Analytical mindset with experience interpreting campaign performance and optimizing accordingly
Nice-to-Have Skills
Experience with A/B testing and campaign optimization across channels
Familiarity with lead scoring models and lifecycle marketing strategies
Experience supporting ABM or integrated marketing campaigns
Knowledge of B2B marketing funnels and conversion strategies
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Location: Teaneck, NJ
Hanwha Vision America (HVA), is an affiliate of the Hanwha Group, a Fortune Global 500 company. HVA is an industry-leading provider of advanced network video surveillance products, including IP cameras, storage devices, and video management systems founded on world-class technologies. We offer end-to-end security solutions and have achieved global success across a wide range of industry verticals including retail, transportation, education, banking, healthcare, hospitality and airports.
Hanwha Vision America (HVA) is seeking a Digital Marketing Campaign Coordinator (Temp) plays a key role in driving engagement, lead nurturing, and pipeline growth through organic social media, email marketing, and marketing automation. Sitting within the Digital Marketing team, this role is responsible for executing high-impact campaigns, managing always-on nurture strategies, managing lead quality, and ensuring seamless alignment between marketing engagement and sales readiness.
This position requires a highly detail-oriented, self-motivated marketer who can prioritize across multiple initiatives, proactively promote campaigns, and optimize performance through data-driven insights.
Key Responsibilities
Own and execute organic social media strategy, including content planning, publishing, and performance optimization across key platforms
Develop and manage email marketing campaigns, including newsletters, product promotions, event communications, and nurture programs
Build, optimize, and scale automated workflows and lifecycle campaigns in HubSpot (or similar platforms)
Manage inbound leads from digital channels (social, web, events, gated content) and ensure proper segmentation, scoring, and routing
Monitor campaign performance across email and social, using data to continuously refine targeting, messaging, and timing
Partner with teams to ensure timely follow-up and alignment on lead quality, lifecycle stages, and handoff processes
Maintain and optimize marketing automation and CRM integrations (HubSpot, Salesforce), ensuring data accuracy and consistency
Proactively identify opportunities to amplify campaigns organically, increase engagement, and extend content reach
Support A/B testing across email and social campaigns to improve conversion and engagement rates
Manage multiple projects simultaneously, ensuring deadlines are met with a high level of accuracy and attention to detail
Qualifications & Requirements
3?5 years of experience in digital marketing, social media, and email marketing
Hands-on experience with marketing automation platforms (HubSpot required; Salesforce is a plus)
Strong background in email marketing strategy, execution, and performance optimization
Proven experience managing organic social media channels and growing engagement
Highly detail-oriented with strong organizational and project management skills
Ability to self-prioritize, work independently, and proactively drive initiatives forward
Attention to detail - Strong writing and communication skills, with the ability to craft compelling, audience-focused messaging
Analytical mindset with experience interpreting campaign performance and optimizing accordingly
Nice-to-Have Skills
Experience with A/B testing and campaign optimization across channels
Familiarity with lead scoring models and lifecycle marketing strategies
Experience supporting ABM or integrated marketing campaigns
Knowledge of B2B marketing funnels and conversion strategies
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