CRM Analyst
Publicis Groupe, Plano, TX, United States
Overview
We are seeking an entry‑level Analyst to support CRM analytics and reporting for a large consumer electronics account. This role works closely with senior analysts, strategists, audience, and account management partners to analyze CRM performance and translate data into clear, well‑structured insights that support marketing decision‑making.
The ideal candidate is early in their analytics career and has a foundational understanding of the CRM marketing ecosystem (email, lifecycle, audiences, segmentation, journeys, and measurement). This role is well‑suited for someone who is analytically strong, detail‑oriented, curious, and eager to grow their data storytelling and client‑facing skills within a collaborative team environment.
Responsibilities
Support CRM reporting and analysis, from data extraction through insight delivery.
Extract and validate CRM performance data from Tableau dashboards and reporting views to support analysis and reporting.
Analyze CRM performance across campaigns, audiences, and lifecycle programs to surface trends, anomalies, and key findings.
Partner with strategy, audience, and account teams to align analysis with CRM goals and campaign objectives.
Develop client‑ready slides and written summaries that clearly communicate findings and implications.
Present insights and findings in internal team meetings and discussions.
Contribute to data quality improvements, reporting automation, and scalable analytics processes.
Use SQL at a foundational level to query and validate data across CRM platforms and additional data sources, with support for more complex analyses.
Qualifications
0–2 years of experience in analytics, data science, marketing analytics, or a related field (including internships, co‑ops, or academic project work).
Foundational understanding of the CRM marketing ecosystem, including email and lifecycle programs.
Experience extracting and working with data from Tableau dashboards or similar reporting tools.
Experience manipulating data in Excel; exposure to SQL a plus.
Familiarity with basic statistical concepts, including introductory exposure to A/B testing.
Strong analytical thinking and attention to detail.
Ability to translate data into clear, well‑structured insights and recommendations.
Strong written and verbal communication skills, with an interest in developing data storytelling skills.
Ability to manage priorities, collaborate effectively, and learn in a fast‑paced team environment.
Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Compensation Range: $55,765 - $77,070. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
EEO Statement All your information will be kept confidential according to EEO guidelines.
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The ideal candidate is early in their analytics career and has a foundational understanding of the CRM marketing ecosystem (email, lifecycle, audiences, segmentation, journeys, and measurement). This role is well‑suited for someone who is analytically strong, detail‑oriented, curious, and eager to grow their data storytelling and client‑facing skills within a collaborative team environment.
Responsibilities
Support CRM reporting and analysis, from data extraction through insight delivery.
Extract and validate CRM performance data from Tableau dashboards and reporting views to support analysis and reporting.
Analyze CRM performance across campaigns, audiences, and lifecycle programs to surface trends, anomalies, and key findings.
Partner with strategy, audience, and account teams to align analysis with CRM goals and campaign objectives.
Develop client‑ready slides and written summaries that clearly communicate findings and implications.
Present insights and findings in internal team meetings and discussions.
Contribute to data quality improvements, reporting automation, and scalable analytics processes.
Use SQL at a foundational level to query and validate data across CRM platforms and additional data sources, with support for more complex analyses.
Qualifications
0–2 years of experience in analytics, data science, marketing analytics, or a related field (including internships, co‑ops, or academic project work).
Foundational understanding of the CRM marketing ecosystem, including email and lifecycle programs.
Experience extracting and working with data from Tableau dashboards or similar reporting tools.
Experience manipulating data in Excel; exposure to SQL a plus.
Familiarity with basic statistical concepts, including introductory exposure to A/B testing.
Strong analytical thinking and attention to detail.
Ability to translate data into clear, well‑structured insights and recommendations.
Strong written and verbal communication skills, with an interest in developing data storytelling skills.
Ability to manage priorities, collaborate effectively, and learn in a fast‑paced team environment.
Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Compensation Range: $55,765 - $77,070. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
EEO Statement All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr