Georgia Conservation Voters: Press & Media Manager
Job Post, New York, NY, United States
Georgia Conservation Voters: Press & Media Manager
Location: Georgia (frequent in-state travel required)
Salary: $60,000-70,000 (Full-Time, Exempt)
Reports to: Communications & Marketing Director
Responsibilities
Media Strategy Development:
Collaborate with the Communications & Marketing Director to develop and execute comprehensive media strategies aligned with organizational objectives.
Identify critical media opportunities and develop plans to leverage media coverage for maximum impact.
Stay abreast of current events, legislative developments, and trends relevant to Georgia Conservation Voters' mission.
Press Relations:
Cultivate and maintain relationships with journalists, editors, producers, and media outlets at the local, state, and national levels. Pitch stories, press releases, op-eds, and other media materials to secure coverage of Georgia Conservation Voters' initiatives, events, and campaigns. Serve as the primary point of contact for media inquiries and coordinate interviews with organizational spokespeople.
Media Outreach:
Proactively seek out media opportunities, speaking engagements, panel discussions, and guest contributions to increase the organization's visibility and thought leadership. Identify opportunities for editorial partnerships, media collaborations, and media sponsorships to expand reach and engagement.
Content Creation:
Lead the development of press releases, media advisories, talking points, and other media materials in collaboration with the Communications & Marketing team. Craft compelling narratives and story angles to communicate the organization's mission, impact, and advocacy efforts effectively. Oversee multimedia content creation, including videos, infographics, and social media assets.
Media Monitoring and Analysis:
Monitor media coverage and track mentions of Georgia Conservation Voters in traditional and digital media channels. Provide regular reports and analysis of media metrics and coverage trends to assess impact and inform future strategies.
Crisis Communication:
Develop and implement crisis communication plans and protocols to effectively manage and respond to media inquiries during sensitive or high-profile situations. Serve as a spokesperson for the organization as needed during crisis situations or media inquiries.
Paid Media Campaign Strategy and Development:
Collaborate with organizing and political teams to create comprehensive paid media strategies, including door canvassing, phone banking, texting, mail, radio, digital, TV, billboards, and other creative mass media tactics. Identify the most influential media channels for different campaigns and manage the media buying process. Work with creative teams to develop compelling, impactful advertising materials aligned with campaign goals. Oversee the budget for paid media campaigns, ensuring efficient allocation of resources and maximization of return on investment. Monitor and analyze campaign performance, providing regular reports to stakeholders and adjusting strategies as necessary. Liaise with external partners, media agencies, and vendors to ensure seamless execution of campaigns. Stay informed about the latest trends in paid media and propose innovative approaches to increase campaign effectiveness.
Qualifications
Ability to quickly learn GCV, GCVEF, and GCVAF’s programs and priority issues
and effectively communicate each organization’s work across multiple channels.
Work Experience:
5-7 years in press relations, media outreach, or journalism, and/or a Bachelor's degree in communications, journalism, public relations, or equivalent education/training/work experience.
Industry skills:
Knowledge of environmental issues, climate justice, advocacy, and experience in political, social justice, or environmental organizations and the nonprofit environment. Strong understanding of media relations principles and practices, including media pitching, messaging, and storytelling. Demonstrated ability to cultivate and maintain relationships with media and secure coverage.
Project management skills:
High levels of organization, experience working within a budget, meeting deadlines for multiple projects, ensuring ROI on media campaigns, managing simultaneous campaigns, and ability to intervene if tasks go off-track.
Communication skills:
Excellent written and verbal communication skills, craft compelling narratives and messages for diverse audiences. High volume of written materials flows to this position. Preferred bilingual in English and Spanish or other languages.
Technical skills:
Proficiency in media monitoring tools, social media platforms; experience with or willingness to learn EveryAction, Asana, and Google Workspace applications.
Cultural Competence:
Commitment to increasing racial diversity in movement and organization, integrating justice and equity, ensuring inclusive culture. Understanding of black, Native, Asian, Latine, and other communities of color, young people, and unwavering commitment to racial justice.
Ability to travel:
Willingness to travel extensively: frequent local travel (1-2 times weekly), in-state at least 1-3 times per month, out-of-state every 4-6 months.
Compensation and Benefits The salary range for this position is $60,000-70,000 commensurate with similar nonprofit advocacy organizations. Final amount depends on experience and qualifications.
Benefits include paid vacation and sick leave, health, vision, dental insurance, and a 401(k) retirement plan. Flexible working locations and hours, extensive time off, professional development support, holistic health support, including therapy reimbursement.
Equal Opportunity Employer Georgia Conservation Voters is an equal opportunity and fair chance employer committed to a just, equitable, and inclusive workplace. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, or record of arrest or conviction. We encourage applicants with disabilities who may need accommodations in the application process to contact jobs@gaconservationvoters.org.
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Salary: $60,000-70,000 (Full-Time, Exempt)
Reports to: Communications & Marketing Director
Responsibilities
Media Strategy Development:
Collaborate with the Communications & Marketing Director to develop and execute comprehensive media strategies aligned with organizational objectives.
Identify critical media opportunities and develop plans to leverage media coverage for maximum impact.
Stay abreast of current events, legislative developments, and trends relevant to Georgia Conservation Voters' mission.
Press Relations:
Cultivate and maintain relationships with journalists, editors, producers, and media outlets at the local, state, and national levels. Pitch stories, press releases, op-eds, and other media materials to secure coverage of Georgia Conservation Voters' initiatives, events, and campaigns. Serve as the primary point of contact for media inquiries and coordinate interviews with organizational spokespeople.
Media Outreach:
Proactively seek out media opportunities, speaking engagements, panel discussions, and guest contributions to increase the organization's visibility and thought leadership. Identify opportunities for editorial partnerships, media collaborations, and media sponsorships to expand reach and engagement.
Content Creation:
Lead the development of press releases, media advisories, talking points, and other media materials in collaboration with the Communications & Marketing team. Craft compelling narratives and story angles to communicate the organization's mission, impact, and advocacy efforts effectively. Oversee multimedia content creation, including videos, infographics, and social media assets.
Media Monitoring and Analysis:
Monitor media coverage and track mentions of Georgia Conservation Voters in traditional and digital media channels. Provide regular reports and analysis of media metrics and coverage trends to assess impact and inform future strategies.
Crisis Communication:
Develop and implement crisis communication plans and protocols to effectively manage and respond to media inquiries during sensitive or high-profile situations. Serve as a spokesperson for the organization as needed during crisis situations or media inquiries.
Paid Media Campaign Strategy and Development:
Collaborate with organizing and political teams to create comprehensive paid media strategies, including door canvassing, phone banking, texting, mail, radio, digital, TV, billboards, and other creative mass media tactics. Identify the most influential media channels for different campaigns and manage the media buying process. Work with creative teams to develop compelling, impactful advertising materials aligned with campaign goals. Oversee the budget for paid media campaigns, ensuring efficient allocation of resources and maximization of return on investment. Monitor and analyze campaign performance, providing regular reports to stakeholders and adjusting strategies as necessary. Liaise with external partners, media agencies, and vendors to ensure seamless execution of campaigns. Stay informed about the latest trends in paid media and propose innovative approaches to increase campaign effectiveness.
Qualifications
Ability to quickly learn GCV, GCVEF, and GCVAF’s programs and priority issues
and effectively communicate each organization’s work across multiple channels.
Work Experience:
5-7 years in press relations, media outreach, or journalism, and/or a Bachelor's degree in communications, journalism, public relations, or equivalent education/training/work experience.
Industry skills:
Knowledge of environmental issues, climate justice, advocacy, and experience in political, social justice, or environmental organizations and the nonprofit environment. Strong understanding of media relations principles and practices, including media pitching, messaging, and storytelling. Demonstrated ability to cultivate and maintain relationships with media and secure coverage.
Project management skills:
High levels of organization, experience working within a budget, meeting deadlines for multiple projects, ensuring ROI on media campaigns, managing simultaneous campaigns, and ability to intervene if tasks go off-track.
Communication skills:
Excellent written and verbal communication skills, craft compelling narratives and messages for diverse audiences. High volume of written materials flows to this position. Preferred bilingual in English and Spanish or other languages.
Technical skills:
Proficiency in media monitoring tools, social media platforms; experience with or willingness to learn EveryAction, Asana, and Google Workspace applications.
Cultural Competence:
Commitment to increasing racial diversity in movement and organization, integrating justice and equity, ensuring inclusive culture. Understanding of black, Native, Asian, Latine, and other communities of color, young people, and unwavering commitment to racial justice.
Ability to travel:
Willingness to travel extensively: frequent local travel (1-2 times weekly), in-state at least 1-3 times per month, out-of-state every 4-6 months.
Compensation and Benefits The salary range for this position is $60,000-70,000 commensurate with similar nonprofit advocacy organizations. Final amount depends on experience and qualifications.
Benefits include paid vacation and sick leave, health, vision, dental insurance, and a 401(k) retirement plan. Flexible working locations and hours, extensive time off, professional development support, holistic health support, including therapy reimbursement.
Equal Opportunity Employer Georgia Conservation Voters is an equal opportunity and fair chance employer committed to a just, equitable, and inclusive workplace. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, or record of arrest or conviction. We encourage applicants with disabilities who may need accommodations in the application process to contact jobs@gaconservationvoters.org.
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