Digital Marketing Specialist

Posting Information Posting Information Department University Comms and Marketing-258000 Career Area Public Relations/Communications/Marketing Posting Open Date 04/10/2026 Application Deadline 04/23/2026 Open Until Filled No Position Type Permanent Staff (EHRA NF) Working Title Digital Marketing Specialist Appointment Type EHRA Non-Faculty Position Number 00062402 Vacancy ID NF0009667 Full Time/Part Time Full-Time Permanent FTE 1 Hours per week 40 Position Location North Carolina, US Hiring Range Proposed Start Date 06/15/2026 Position Information Be a Tar Heel! A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities . Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn. One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community. University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance. Primary Purpose of Organizational Unit University Communications and Marketing protects and advances Carolina's reputation as the nation's first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university's teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Digital Production, Executive Communications, Strategic Communication, Marketing, Social Media, Creative Services, and the UNC Visitors Center. Position Summary UNC-Chapel Hill's University Communications and Marketing department is seeking a Digital Marketing Specialist. This is a perfect position for a seasoned communications professional with experience in planning and implementing digital marketing campaigns, both in-house and with vendor support. Reporting to the director of marketing strategy, the digital marketing specialist will develop and implement paid social media campaigns, coordinate paid media buys, track pacing and metrics across digital platforms, develop strategic recommendations based on best practices and observed performance, and help measure the impact of our communications efforts with the University's target audiences. Minimum Education and Experience Requirements Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Required Qualifications, Competencies, and Experience Demonstrated experience developing and executing paid social media campaigns on Meta, LinkedIn, and X. Demonstrated experience with tools such as Google Analytics, Facebook Insights, Business Suite, X and Instagram Analytics to standardize reporting of digital and social media metrics. Knowledge of SEO and AP Style. Preferred Qualifications, Competencies, and Experience Three years of relevant experience. Ability to develop standard benchmarking and reporting systems. Special Physical/Mental Requirements Campus Security Authority Responsibilities Not Applicable. Special Instructions Quick Link https://unc.peopleadmin.com/postings/315782 Posting Contact Information Department Contact Name and Title Tim Sabo, Director of Business Operations Department Contact Telephone or Email tsabo@unc.edu Office of Human Resources Contact Information If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status. Equal Opportunity Employer Statement The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.