Content Creator

We’re hiring a hands‑on content creator and producer to power our marketing engine. This is a maker role—your job is to create the content that builds Activ Energy’s brand in front of oil and gas operators and investors. That means writing, shooting, editing, designing, and producing every week with a level of quality that signals we are serious and here to stay. You’ll work directly under our Chief Marketing & Intelligence Officer (CMIO), who sets strategy and content direction, and alongside a part‑time design consultant who handles advanced graphic design and web development. Your job is to create—consistently, quickly, and at a level of craft that earns credibility. Publishing logistics and social scheduling will eventually be handled by a dedicated resource; your focus is on building the content itself. The right person gets energy from producing tangible work every day, has a visual eye and a writing voice, and treats every piece of content—whether a 60‑second video or a one‑page leave‑behind—as a direct reflection of the brand. What You’ll Do Content Creation, LinkedIn and Youtube (~30%) Maintain a four‑to‑eight‑week rolling content calendar. While planning matters, your primary value is in the daily creation and output of content—the calendar serves execution, not the other way around. Create a minimum of 3 posts per week for the Activ Energy company page, plus content for leadership personal brands (CEO, Chief Science Officer, and sales leaders) for LinkedIn publication on their individual accounts. Write and produce content across three core pillars: Return on Investment — the cornerstone of our thesis. When an operator spends $200,000 on a nanoActiv® completion and generates $1.5 million in incremental revenue in the first 12 months, that story needs to be told clearly, compellingly, and repeatedly. We celebrate ROI, not sales. Industry Intelligence — market trends, basin‑level insights, and thought‑leadership content, including collaboration with industry voices such as Richard Spears. Team & Culture — leadership spotlights, milestones, and content that shows the caliber of people behind the technology. Adapt content for each platform’s native accent—the way people naturally communicate on LinkedIn differs from YouTube, X, or other channels. Same message, platform‑appropriate delivery. Maintain brand voice consistency across all channels and content types. Note: Customer partnership content (operator testimonials, field coverage) is welcome when available but is not a planning assumption. Operators rarely want to broadcast their competitive edge, so this content is opportunistic, not programmatic. Video Production (~25%) Plan, shoot, and edit short‑form video content (60–90 seconds) optimized for LinkedIn and YouTube as primary channels. Capture footage at the office, in the field, and at industry events—including product demonstrations, treatment‑day coverage, and behind‑the‑scenes content that communicates scale and seriousness. Develop and execute a B‑roll‑forward production style: visually compelling footage with text overlays and/or AI‑generated voiceovers (e.g., ElevenLabs) as a repeatable, templated workflow. Edit raw footage into polished clips optimized for each platform (vertical for Reels/Shorts, landscape for LinkedIn/YouTube feed). Develop a repeatable video production workflow: shot lists, interview prep, lighting/audio standards, and a consistent editing style that reinforces brand identity. Maintain organized media libraries and archive raw footage for future use. Develop and maintain public‑facing competitive battlecards that position nanoActiv® against the competition—this is the highest‑priority sales support deliverable. Capture video of sales team members articulating the nanoActiv® value proposition, treatment stories, and competitive positioning—interviews and staged sessions that can feed into public‑facing content, sales decks, or leave‑behinds. Support case study production in coordination with the CMIO and Design Consultant when treatment data is packaged and ready. Conference & Event Content (~15%) Produce content for industry conferences: booth graphics, handout materials, presentation decks, and pre/post‑event social campaigns. Attend events to capture real‑time content—photos, video, interviews—and turn it around quickly for social publishing. Produce post‑event deliverables: recap posts, highlight reels, and lead follow‑up materials. Coordinate with the Office Manager on event logistics, swag shipments, and booth setup. AI, Automation & Process (~15%) Continuously learn and apply AI tools to optimize your own content production workflow. This is dedicated time for getting better and faster at your craft through technology. Activ Energy currently uses Claude (Anthropic) as a core tool and is always testing new use cases for building automations and streamlining processes. Build and refine your personal maker process—from ideation to draft to publish—using AI‑assisted writing, image generation, video editing, and repurposing tools to increase output without sacrificing quality. Contribute to the development of repeatable content production templates and workflows so that work is scalable and transferable. Identify opportunities where AI‑assisted generation, editing, or repurposing can increase output quality or velocity without sacrificing brand standards. Support brand system enforcement (deployed March 2026) across all departments and external‑facing materials. Maintain content asset libraries (templates, graphic files, video archives, collateral PDFs) in an organized, accessible system. Requirements 3+ years of professional experience in content creation, video production, graphic design, or a related hands‑on production role. A portfolio demonstrating work you personally created: social content, short‑form video, written case studies, photography, or marketing collateral. We will review this closely. Proven ability to personally own and execute a multi‑platform content calendar with a consistent output cadence. Strong LinkedIn content experience—you understand what performs on the platform and can write for both company pages and individual leadership accounts. Demonstrated video production skills: ability to independently plan, shoot, and edit short‑form video. Proficiency with Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, or similar. Visual design proficiency—experience with Photoshop, Illustrator, Canva, After Effects, or similar tools for producing social graphics, collateral layouts, and motion elements. A part‑time designer handles complex design work, but you need to self‑serve on day‑to‑day production. Excellent writing and interviewing skills—your primary written output comes from interviews and staged capture sessions with leadership and the sales team, translating why what we do is important, exciting, and groundbreaking into compelling public‑facing content across LinkedIn, video, and collateral. Comfort with camera equipment and basic lighting/audio setup for in‑office and field shoots. Ability to manage 10+ concurrent content projects to completion without heavy supervision. Comfortable working full‑time, in‑person the majority of the week. Ability to pass a background check. Nice to Have Experience in B2B, energy, oil and gas, industrial, or technical industries. Experience writing or producing customer case studies from raw data or interviews. Basic ad platform experience (low‑budget campaigns, uploading creative, monitoring metrics). Motion graphics or animation skills (After Effects, Motion, or similar). Photography skills beyond smartphone capture. Experience with AI‑assisted content workflows, prompt engineering, or automation tools. #J-18808-Ljbffr