Junior Marketing Associate

Obi is a global leader in rideshare, allowing consumers to compare prices anywhere at any time. We’re a fast-growing consumer startup, and we pride ourselves on helping consumers save time and money. Our data on rideshare pricing and consumer behavior is sought after and cited in leading publications and helps define how the industry thinks about and talks about AVs, rideshare, and mobility. As a culture, we are entrepreneurial, fiercely competitive, inquisitive, compassionate, creative and global in our mindset. Our team is growing, and we are seeking high-impact individuals who want to work hard, have fun and make a difference. Compensation: $50-$60k per year Location: US Time Zone / NYC or Hybrid Benefits: Health insurance, health and wellness stipend, unlimited vacation time Hours: Full-time As the Junior Marketing Associate, you will be an essential part of our global research. You will be responsible for building, scaling, and maintaining high-quality research panels of both riders and drivers across international markets. Your mission is to ensure we have a constant, reliable flow of participants for testing and feedback, while optimizing our recruitment processes and reducing acquisition costs. Key Responsibilities Direct Recruitment: Execute multi-channel recruitment strategies across email, driver communities, social media groups, WhatsApp, and niche driver platforms. Automation & Optimization: Identify and implement system improvements and automation to streamline the onboarding flow and lower the Cost Per Acquisition (CPA). Local Representation: Hire and manage local brand representatives in key markets to facilitate “on-the-ground” recruitment as needed. Product Collaboration: Partner with engineering teams to source specific driver segments for technical testing in new or expanding markets. Growth Marketing: Scale rider panels using a mix of organic outreach (email, social) and paid acquisition channels (Google Ads, Meta, etc.). Target Tracking: Manage and hit weekly and monthly recruitment targets to ensure research teams have adequate sample sizes. 3. Operations & Experience Incentives Management: Design, oversee, and distribute rewards programs to ensure high participation and retention rates. Customer Service: Act as the primary point of contact for panel members, resolving issues and maintaining a positive brand reputation within the community. User Feedback & Surveys: Oversee the distribution of user surveys and assist in synthesizing feedback into actionable insights for the marketing and product teams. 4. Data & Reporting KPI Ownership: Monitor and report on panel health via dashboards and spreadsheets. Ad Hoc Marketing: Support the broader marketing team with creative asset requests, copywriting for recruitment, and special projects. Qualifications & Skills Experience: 2+ years in Marketing, Operations, or Market Research (experience in the mobility/rideshare industry is a major plus). Data Literacy: Comfortable with spreadsheets (Excel/Google Sheets) and dashboard tools; ability to translate numbers into performance trends. Tech-Savvy: Experience with CRM tools, survey software (Typeform/Qualtrics), and basic knowledge of paid ad platforms (Google Ads). Communication: Exceptional written and verbal communication skills, with the ability to engage diverse communities globally. Adaptability: A “scrappy” mindset—willing to jump into WhatsApp groups or local forums to find the right participants. To apply visit https://airtable.com/app49yzpO90TzWG9Q/pag1VHPeE4Eu733TQ/form #J-18808-Ljbffr