Marketing Specialist

Glastender, Inc., a family-owned manufacturer of bar and restaurant equipment, is seeking a creative and driven Marketing Specialist to join our team full-time. This is an opportunity to take ownership of impactful marketing initiatives in a highly visible role where your ideas and creativity will directly influence how our brand connects with customers. If you're ready to \"expect more\" from your career—more collaboration, more innovation, and more opportunity to make a difference—this role is for you. What You’ll Do As a Marketing Specialist, you will play a key role in shaping and executing our marketing strategy across multiple channels. You'll combine creativity with data-driven insight to develop compelling campaigns, strengthen brand presence, and support business growth. In this hands‑on role, you'll contribute across a wide range of marketing activities while working closely with a small, collaborative team to bring ideas to life. Key Responsibilities Develop and execute marketing campaigns that effectively communicate our brand and product value across digital and traditional channels Create, manage, and publish content across platforms including website, social media, and digital advertising Partner with internal teams to ensure messaging is accurate, consistent, and aligned with business goals Analyze market trends, competitor activity, and customer behavior to inform marketing strategies Track and evaluate campaign performance; use insights to refine approaches and improve results Identify and recommend effective marketing channels and promotional opportunities Plan and support trade shows, events, and customer‑facing initiatives from concept through execution Qualifications Education: Bachelor's degree in marketing or related field Experience: Two to four years of professional marketing experience, preferably in a B2B environment Knowledge, Skills, and Abilities: Strong foundation in marketing fundamentals, including content development, campaign execution, and digital platforms Creative thinker who can generate ideas and also execute them effectively Team-oriented mindset with a willingness to collaborate, share ideas, and contribute wherever needed Humble, adaptable, and open to feedback in a collaborative environment Excellent written and verbal communication skills Ability to manage multiple projects and priorities in a hands‑on role Proficiency with standard business and marketing tools; experience with web content and basic design is a plus Why Join Us? Competitive wages and bonus program. Excellent benefits package. A people‑first culture focused on safety, engagement, and continuous improvement. A company that lives its values – integrity without compromise, quality with pride, loyalty to stakeholders, and creativity driving continuous improvement. Proudly Made in the USA, with the stability and excellence of a U.S.-based manufacturer. #J-18808-Ljbffr