Senior Community Marketing Associate

The Physical Retail team at Wayfair is responsible for creating and executing a robust playbook to drive traffic to our expanding retail footprint, and enable the omnichannel shopping experience for customers. Wayfair is looking for a Community Marketing Senior Associate to drive the community marketing and activation strategy for a new large‑format Wayfair store in Atlanta, GA. This individual will lead the development and execution of a community engagement strategy that acquires new customers and drives traffic to the store through in‑store and local programming, community partnerships, and digital amplification via social media and other outlets. Based out of the Atlanta store but reporting to the Home Office Store Marketing team in Boston, the role partners cross‑functionally with other field team members and Home Office teams to deliver the community strategy and results. Core Responsibilities Community Marketing Strategy Partner with Home Office to develop and deliver community marketing roadmap, playbook, seasonal strategies, and execution Proactively identify, vet, and recommend local opportunities that drive business and objectives forward, including forecasting and analyzing impact Develop and execute local social media strategy and content calendar in partnership with Home Office channel leads Analyze and recap activities, including results, learnings, strategic recommendations, and customer feedback In‑Store Programming Partner with Home Office and local field management to develop an in‑store event calendar that balances brand priorities with local community priorities; initially targeting 1‑2 in‑store events per month with room to grow Provide on‑location support to execute in‑store events, property activations, installations, and ad‑hoc opportunities Community Engagement Identify and develop relationships with key community partners to generate awareness of Wayfair’s new store and products; partner with Home Office to build a community engagement calendar of events Source and strategically participate in local events to build Wayfair’s presence within the community Plan and execute community outreach to drive awareness of key promotions and initiatives Support local hiring initiatives on an ad‑hoc basis “Always On” Activities Partner with Home Office Marketing and Creative teams to manage the store’s Instagram account, including capturing and posting content Manage the store’s local online presence including Google, Yelp, Bing listings (photos, hours), and website pages (photos, hours, event calendar) Manage budget, reporting, and forecasting Inventory management of in‑store marketing materials (kit, swag, handouts, catalog inventory, printed coupons) Support new store openings as they occur Ad‑hoc projects and store support as required Qualifications Required Demonstrated success developing and executing community marketing strategies, including forecasting impact/costs, manipulating data to analyze results, and making strategic recommendations Ability to drive results and effectively collaborate within a matrixed environment Superb project and time‑management skills, including the ability to work on multiple projects simultaneously with a variety of partners and stakeholders Excellent interpersonal skills and ability to influence cross‑functional stakeholders; effective presentation skills are a must (both developing materials and presenting them, e.g., recap decks) Connection to local community and a pulse on what’s relevant for the customer demographic Experience working with the Chamber of Commerce and other B2B organizations Excellent communication skills and comfort with media appearances, representing the brand, contacting community leaders, hosting events, etc. Schedule flexibility to attend on‑site activations outside of core working hours as needed Ability to transport and set up materials that support community activations, e.g., tabling presentations Budget management and forecasting experience Preferred 10+ years in field marketing, experiential marketing, or communications; retail experience a plus Working knowledge of Google Suite tools (Docs, Slides, Sheets, Calendar) or its equivalent Familiarity with reporting tools like Looker, or an appetite to learn Working knowledge of retail math (e.g., traffic, conversion, UPT, AOV) and customer marketing metrics (e.g., acquisition, retention, frequency) Physical Requirements Ability to sit or stand for long periods of time Lifting and carrying objects over 30 lbs may be required Equal Opportunity Employer We are proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic. #J-18808-Ljbffr