Marketing Coordinator

SUMMARY The Marketing Coordinator position serves as an integral part of the management team by supporting the social media and digital marketing efforts of Outlets at Barstow in the areas outlined below, as well as in other areas of management where assistance is needed. ESSENTIAL DUTIES and RESPONSIBILITIES Creates and schedules social media content. Drives and maintains the growth of social media channels, digital marketing, and the company website. Engages and communicates with online followers and responds to digital queries in a timely manner. Coordinates influencer and social media campaigns and liaise with stores. Produces engaging onsite content including but not limited to photo capture, video editing, and social graphics. Responsible for the monitoring and reporting of social media and digital marketing analytics. Coordinates schedule for LED boards and ensures tenant slides are updated accordingly and to the specification and standards set by the company. Responsible for creating and updating content for the LED board. Builds partnerships with retail tenants to identify advertised sales and special offers to be a part of the Outlets at Barstow's "WOW Deals" program worthy of posting on the LED boards, website, and social media. Prepares content and executes email blast to subscribers detailing sales, promotions, events, etc. Assists with the Elite Rewards program. Assists with other onsite events and special projects as assigned by management. EDUCATION and EXPERIENCE Bachelor's degree (BA/BS) from a four-year college or university, preferably in marketing. 1-year experience in social media. 1-year in digital marketing. MARKETING COORDINATOR QUALIFICATIONS Knowledge of PC/Excel. Preferred knowledge of Canva, Photoshop, InDesign, and Illustrator. Strong communication and writing skills. Excellent organization and time management skills. Excellent presentation skills. Outstanding customer service and work ethic. Excellent interpersonal skills. Ability to communicate clearly, consistently, and professionally both verbally and in writing. FINANCIAL KNOWLEDGE Able to work within given budget parameters Outlets at Barstow is an Equal Employment Opportunity employer committed to fostering, cultivating and preserving a culture of diversity and inclusion. We embrace and encourage our employees' differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make our employees unique. #J-18808-Ljbffr