Product Marketing Specialist

Are you looking for a company who believes in world class employee culture and focuses on growing YOU professionally? Alpine Intel is dedicated to innovation across the property, auto, liability, and workers comp insurance fields — helping our customers reach peak performance throughout the policy life cycle. Through our operating brands, HVACi, StrikeCheck, National Fire Experts, Donan Engineering, BSC Forensics, Component Testing Laboratories, The Robison Group, VRC Investigations, TechLoss, Mecanica Scientific Services, and HMI we are respected as the industry leader for our scale and our track record of conducting expert, specialized, and accurate investigations. Headquartered in Charlotte, North Carolina, our team of experienced professionals provides high-quality solutions nationwide. Alpine Intel is looking for bright candidates with a passion for problem solving to join our growing team. Alpine Intel. Decide Right. We are currently seeking a Product Marketing Specialist to join our growing team. The Product Marketing Specialist manages products and services across all companies and owns the product life cycle. This position defines the product vision and works closely with our internal departments to ensure delivery. The Product Marketing Specialist will report to the Product Marketing Manager. What does Alpine Intel Offer You? Remote/Hybrid Schedule Competitive Compensation Package Bonus Opportunity Career Growth A Diverse & Positive Work Environment Professional Development Employee Referral Bonus Medical, Vision, and Dental Insurance Coverage 401K with Match HSA and HRA (Employer contributions) Paid Parental Leave Company Paid Life Insurance Company Paid Short-Term and Long-Term Disability Tuition Reimbursement Paid Time Off and Holidays Minimum Qualifications Bachelor’s degree in marketing or communications from a four-year college or university, required. 2 years’ experience in product marketing or marketing strategy delivering highly successful projects and campaigns, required. Experience managing projects from end to end (including managing freelancers, collaborating with colleagues, interacting with stakeholders, and delivering project to completion), required. Excellent oral and written communication skills. Proficiency with Microsoft office. Insurance industry experience, preferred. Key Responsibilities Include Develop and produce communications and materials to enhance the company brand and emphasize capabilities. Undertake and assists with new product launches. Arm customer facing teams with messaging, collateral, and tools they need to increase demand and accelerate pipeline. Interface with sales and account management to ensure successful execution of marketing activities. Collaborate with other marketing specialties to implement effective communications to drive performance, such as social media campaigns, paid search campaigns, advertising campaigns, targeted email campaigns, and general product awareness initiatives. Analyze customer feedback to provide suggestions for customer needs and future products. Develop an in depth understanding of the company’s brand and product lines, along with its relevance in the market and the competitive landscape. Establish and evaluate product marketing strategies and plans and collaborates with other marketing teams to ensure that plans align with overall marketing strategies. Monitor industry wide trends and stays abreast of new tools and technologies. All other duties as assigned Physical Requirements Works in an office environment and uses a computer, telephone and other office equipment as needed to perform duties. Noise level in the work environment is typical of that of an office. Incumbent may encounter frequent interruptions throughout the workday. Regularly required to sit, talk, or hear; frequently required to use repetitive hand motion, handle or feel, and to stand, walk, reach, bend or lift up to 25 pounds. To learn more about us visit https://alpineintel.com/ Alpine Intel is committed to creating a diverse environment and is proud to be an equal opportunity employer. We are an E-Verify participating employer #J-18808-Ljbffr