Marketing Coordinator
Newbury Court, Concord, MA, United States
Position Summary The Marketing Coordinator plays a key role in supporting the planning, coordination, and execution of marketing initiatives, resident engagement events, and administrative operations for the Marketing team. This position serves as a liaison for new residents, assists with marketing communications, manages digital platforms, and supports ongoing projects that promote community engagement and occupancy goals.
Key Responsibilities Marketing & Event Coordination
Coordinate and support the planning and execution of marketing events for current and prospective residents
Assist with resident engagement events, including new resident socials, open houses, and community programs
Develop and facilitate new resident social events to support resident integration and satisfaction
Coordinate event logistics including invitations, name tags, promotional materials, and vendor communication
Resident Relations
Serve as the new resident liaison, assisting residents throughout the move-in and transition process
Ensure a smooth and welcoming onboarding experience for all new residents
Work collaboratively with internal departments and welcoming committees to support resident needs
Digital Marketing & Communications
Manage and update social media platforms including Facebook, Instagram, and Meta Business Suite
Coordinate monthly event calendars, invitations, and email campaigns through Constant Contact
Assist with website updates and digital content management in collaboration with outside vendors and internal teams
Monitor and support Google Business profiles, online reviews, and other digital marketing channels
Manage marketing materials including brochures, pamphlets, templates, and promotional collateral
Reporting & Administrative Support
Prepare weekly and monthly marketing reports
Maintain accurate data entry and tracking within MatrixCare and other systems
Process requisitions and support departmental purchasing needsProvide administrative support including filing, scanning, copying, mailings, and document organization
Maintain vendor contact lists, contracts, logins, and key dates for advertising and digital campaigns
Support advertising contracts and vendor relationships for print and digital marketing
Coordinate with vendors, printers, digital advertisers, and external marketing partners as needed
Qualifications
Strong customer service and interpersonal skills
Excellent written and verbal communication skills
Strong presentation and organizational skills
Exceptional attention to detail
Proficiency in Microsoft Office, including Word, Excel, Outlook, and PowerPoint
Experience with social media management and email marketing platforms preferred
Ability to manage multiple projects, deadlines, and priorities effectively
Experience with event planning and coordinating logistics
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Key Responsibilities Marketing & Event Coordination
Coordinate and support the planning and execution of marketing events for current and prospective residents
Assist with resident engagement events, including new resident socials, open houses, and community programs
Develop and facilitate new resident social events to support resident integration and satisfaction
Coordinate event logistics including invitations, name tags, promotional materials, and vendor communication
Resident Relations
Serve as the new resident liaison, assisting residents throughout the move-in and transition process
Ensure a smooth and welcoming onboarding experience for all new residents
Work collaboratively with internal departments and welcoming committees to support resident needs
Digital Marketing & Communications
Manage and update social media platforms including Facebook, Instagram, and Meta Business Suite
Coordinate monthly event calendars, invitations, and email campaigns through Constant Contact
Assist with website updates and digital content management in collaboration with outside vendors and internal teams
Monitor and support Google Business profiles, online reviews, and other digital marketing channels
Manage marketing materials including brochures, pamphlets, templates, and promotional collateral
Reporting & Administrative Support
Prepare weekly and monthly marketing reports
Maintain accurate data entry and tracking within MatrixCare and other systems
Process requisitions and support departmental purchasing needsProvide administrative support including filing, scanning, copying, mailings, and document organization
Maintain vendor contact lists, contracts, logins, and key dates for advertising and digital campaigns
Support advertising contracts and vendor relationships for print and digital marketing
Coordinate with vendors, printers, digital advertisers, and external marketing partners as needed
Qualifications
Strong customer service and interpersonal skills
Excellent written and verbal communication skills
Strong presentation and organizational skills
Exceptional attention to detail
Proficiency in Microsoft Office, including Word, Excel, Outlook, and PowerPoint
Experience with social media management and email marketing platforms preferred
Ability to manage multiple projects, deadlines, and priorities effectively
Experience with event planning and coordinating logistics
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