Strategist, CRM Analytics & Insights
General Motors, Detroit, MI, United States
The Role
TheStrategist, for CRM Analytics &Insightsplays a pivotal role inleveragingcustomer data to drive engagement, retention, and conversion across GM’s vehicle and corporate brands. This role blends strategic thinking with hands-on analytics, supporting CRM campaign performance, customer lifecycle insights, and cross-functional collaboration. The ideal candidate will have experience in CRM analytics, marketing technology, and data storytelling, with the ability to translate insights into actionable strategies.
What You’ll Do
Analyze CRM influence on customer lifecycle engagement, retention, and conversion.
Collaborate with product development and provide requirements to furtherCRM performance dashboards and reports using tools like Tableau or Power BI.
Collaborate with marketing and media teams toidentifykey questions and deliver actionable insights.
Support campaign measurement, closed-loop reporting, and customer profile analysis.
Translate complex data into strategic recommendations for CRM optimization.
Work with data scientists and engineering teams to ensure data quality and integration across platforms.
Contribute to the development of CRM measurement frameworks and best practices.
Support CRM system enhancements and data ingestion requirements.
Your Skills & Abilities (Required Qualifications)
Bachelor’s degree in Marketing, Business,Analytics,Data Science, ora relatedfield.
4+ years of experience in CRM analytics, digital marketing, or customer lifecycle analysis.
Proficiencyin CRM platforms (e.g.,Salesforce, Adobe Experience Platform) and marketing automation tools.
Experience with data visualization tools (e.g., Tableau, Power BI) and querying languages (e.g., SQL, Python).
Strong analytical and problem-solving skills with attention to detail.
Excellent communication skills and ability to present insights to non-technical stakeholders.
Ability to work independently and collaboratively in a cross‑functional environment.
The salary range for this role is ($83,800 - $127,300). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuitionassistanceprograms, employeeassistanceprogram, GM vehicle discounts and more.
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What You’ll Do
Analyze CRM influence on customer lifecycle engagement, retention, and conversion.
Collaborate with product development and provide requirements to furtherCRM performance dashboards and reports using tools like Tableau or Power BI.
Collaborate with marketing and media teams toidentifykey questions and deliver actionable insights.
Support campaign measurement, closed-loop reporting, and customer profile analysis.
Translate complex data into strategic recommendations for CRM optimization.
Work with data scientists and engineering teams to ensure data quality and integration across platforms.
Contribute to the development of CRM measurement frameworks and best practices.
Support CRM system enhancements and data ingestion requirements.
Your Skills & Abilities (Required Qualifications)
Bachelor’s degree in Marketing, Business,Analytics,Data Science, ora relatedfield.
4+ years of experience in CRM analytics, digital marketing, or customer lifecycle analysis.
Proficiencyin CRM platforms (e.g.,Salesforce, Adobe Experience Platform) and marketing automation tools.
Experience with data visualization tools (e.g., Tableau, Power BI) and querying languages (e.g., SQL, Python).
Strong analytical and problem-solving skills with attention to detail.
Excellent communication skills and ability to present insights to non-technical stakeholders.
Ability to work independently and collaboratively in a cross‑functional environment.
The salary range for this role is ($83,800 - $127,300). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuitionassistanceprograms, employeeassistanceprogram, GM vehicle discounts and more.
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