Manager, Brand Marketing
Ninjakitchen, Needham Heights, MA, United States
About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another, allowing SharkNinja to enter multiple product categories and drive significant growth and market share gains. Headquartered in Needham, Massachusetts and employing more than 4,100 associates, SharkNinja’s products are sold at key retailers, online, and through distributors worldwide.
The
Manager, Brand Marketing
role will be responsible for driving the global growth of a diverse portfolio of products through breakthrough innovation. You will develop the category innovation pipeline, from concept development to execution, and lead cross‑functional teams through the commercialization process. The Manager will help drive consistency in voice, tone and message across all channels (Packaging, Advertising, PR, Social/Content Marketing, Web Properties, collateral, trade, etc.) and will contribute to the development of brand strategy, the marketing plan, and ensure excellence of execution in the market to deliver upon category goals.
Responsibilities
Be the category expert: understand price, positioning, competitive landscape and market needs.
Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sales.
Develop category/brand positioning strategies, portfolio architecture, product‑level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales.
Drive a consumer‑first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets.
Work with Product Development, Creative Services and Sales teams to develop worldwide go‑to‑market plans.
Specify message development and execution for packaging, digital, in‑store, collateral and support for infomercial/advertising and digital efforts.
Conduct post‑evaluation and analysis of activities, recommending improvements and evolutions of future brand activity.
Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
Work with Sales and Trade Marketing to develop breakthrough sell‑in stories and in‑store merchandising.
Support development and implementation of best practices and processes across all consumer touchpoints.
Manage creative development processes (timeline, approvals, protocols).
Manage and develop Associate Brand Managers.
Qualifications & Attributes
5 years of marketing experience, preferably with direct responsibility for product marketing, messaging, positioning, and innovation planning and execution.
3 years of prior experience in consumer‑packaged goods.
Experience leveraging consumer insights to develop effective marketing programs and campaigns.
Experience in creative strategy development, advertising and launching new products.
Degree in marketing or related field, or equivalent; MBA preferred.
Compensation & Benefits Salary: $78,800 — $161,000 USD
Benefits:
Medical, dental and vision insurance
Flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching
Employee stock purchase program, life insurance, AD&D, short‑term disability, long‑term disability
Generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days
Product discounts and referral bonus program
EEO Statement We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
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SharkNinja is a global product design and technology company with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another, allowing SharkNinja to enter multiple product categories and drive significant growth and market share gains. Headquartered in Needham, Massachusetts and employing more than 4,100 associates, SharkNinja’s products are sold at key retailers, online, and through distributors worldwide.
The
Manager, Brand Marketing
role will be responsible for driving the global growth of a diverse portfolio of products through breakthrough innovation. You will develop the category innovation pipeline, from concept development to execution, and lead cross‑functional teams through the commercialization process. The Manager will help drive consistency in voice, tone and message across all channels (Packaging, Advertising, PR, Social/Content Marketing, Web Properties, collateral, trade, etc.) and will contribute to the development of brand strategy, the marketing plan, and ensure excellence of execution in the market to deliver upon category goals.
Responsibilities
Be the category expert: understand price, positioning, competitive landscape and market needs.
Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sales.
Develop category/brand positioning strategies, portfolio architecture, product‑level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales.
Drive a consumer‑first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets.
Work with Product Development, Creative Services and Sales teams to develop worldwide go‑to‑market plans.
Specify message development and execution for packaging, digital, in‑store, collateral and support for infomercial/advertising and digital efforts.
Conduct post‑evaluation and analysis of activities, recommending improvements and evolutions of future brand activity.
Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
Work with Sales and Trade Marketing to develop breakthrough sell‑in stories and in‑store merchandising.
Support development and implementation of best practices and processes across all consumer touchpoints.
Manage creative development processes (timeline, approvals, protocols).
Manage and develop Associate Brand Managers.
Qualifications & Attributes
5 years of marketing experience, preferably with direct responsibility for product marketing, messaging, positioning, and innovation planning and execution.
3 years of prior experience in consumer‑packaged goods.
Experience leveraging consumer insights to develop effective marketing programs and campaigns.
Experience in creative strategy development, advertising and launching new products.
Degree in marketing or related field, or equivalent; MBA preferred.
Compensation & Benefits Salary: $78,800 — $161,000 USD
Benefits:
Medical, dental and vision insurance
Flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching
Employee stock purchase program, life insurance, AD&D, short‑term disability, long‑term disability
Generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days
Product discounts and referral bonus program
EEO Statement We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
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