Director of Mobile Games User Acquisition
Jobgether, Greece, NY, United States
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Mobile Games User Acquisition in Greece.
This role offers a high-impact leadership opportunity to drive scalable and profitable growth for a flagship mobile MOBA title within a competitive global gaming market.
You will own the full user acquisition strategy, balancing aggressive scaling with strict ROAS discipline across Tier 1 and Tier 2 regions.
The position combines strategic leadership with hands‑on execution, requiring deep expertise in performance marketing for mobile games.
You will lead a small, high‑performing UA team while partnering closely with creative, data, and product teams.
A strong emphasis is placed on building sustainable acquisition systems powered by data, experimentation, and creative iteration.
This is a pivotal role for a performance-driven leader passionate about gaming, growth, and measurable business impact.
Accountabilities In this role, you will be responsible for driving profitable user acquisition and scaling performance marketing across a mobile gaming portfolio:
Own full P&L responsibility for user acquisition spend for the flagship mobile MOBA game, ensuring scalable and ROAS-positive growth
Define and execute UA channel strategy across Meta and Google, with clear plans for expansion into new channels where appropriate
Lead, coach, and develop a team of 2–5 UA specialists, setting priorities, reviewing performance, and supporting talent growth
Partner with creative teams to brief, test, and iterate high-performing ad creatives at scale to optimize acquisition efficiency
Build and maintain robust reporting and analytics frameworks connecting spend, cohorts, LTV, and ROAS performance
Provide strategic UA guidance across additional app products within the broader portfolio
Collaborate with product and data teams to improve attribution systems, MMP setup, and measurement accuracy
Requirements The ideal candidate is an experienced mobile growth leader with strong performance marketing expertise and a proven track record in gaming:
5+ years of experience in mobile user acquisition, including at least 2 years in a lead or director-level role
Proven success scaling mobile games profitably in Tier 1 and Tier 2 markets with strong ROAS discipline
Deep expertise in Meta Ads and Google UAC, including campaign structure, bidding strategies, and creative testing methodologies
Strong understanding of LTV modeling, cohort analysis, and data-driven decision-making
Experience managing or mentoring UA teams with a focus on performance and accountability
Familiarity with mobile measurement partners (Adjust, AppsFlyer, or similar) and attribution frameworks
Ability to communicate complex UA strategies clearly to cross-functional stakeholders such as product, finance, and leadership
Nice to have: experience with DSPs or programmatic channels, AI-driven creative workflows, cross-vertical UA exposure, and experience in high-growth gaming regions such as MENA, South Korea, Taiwan, or Saudi Arabia
Benefits
Competitive compensation package aligned with senior leadership roles in mobile gaming growth
Performance-driven environment focused on measurable impact and business outcomes
Opportunity to lead UA strategy for a flagship global mobile game with significant scale potential
Remote-friendly and flexible working arrangements (depending on team structure)
Exposure to advanced growth marketing tools, analytics systems, and creative testing frameworks
Opportunity to shape UA best practices across a broader portfolio of mobile applications
Leadership role with clear ownership, autonomy, and strategic influence
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This role offers a high-impact leadership opportunity to drive scalable and profitable growth for a flagship mobile MOBA title within a competitive global gaming market.
You will own the full user acquisition strategy, balancing aggressive scaling with strict ROAS discipline across Tier 1 and Tier 2 regions.
The position combines strategic leadership with hands‑on execution, requiring deep expertise in performance marketing for mobile games.
You will lead a small, high‑performing UA team while partnering closely with creative, data, and product teams.
A strong emphasis is placed on building sustainable acquisition systems powered by data, experimentation, and creative iteration.
This is a pivotal role for a performance-driven leader passionate about gaming, growth, and measurable business impact.
Accountabilities In this role, you will be responsible for driving profitable user acquisition and scaling performance marketing across a mobile gaming portfolio:
Own full P&L responsibility for user acquisition spend for the flagship mobile MOBA game, ensuring scalable and ROAS-positive growth
Define and execute UA channel strategy across Meta and Google, with clear plans for expansion into new channels where appropriate
Lead, coach, and develop a team of 2–5 UA specialists, setting priorities, reviewing performance, and supporting talent growth
Partner with creative teams to brief, test, and iterate high-performing ad creatives at scale to optimize acquisition efficiency
Build and maintain robust reporting and analytics frameworks connecting spend, cohorts, LTV, and ROAS performance
Provide strategic UA guidance across additional app products within the broader portfolio
Collaborate with product and data teams to improve attribution systems, MMP setup, and measurement accuracy
Requirements The ideal candidate is an experienced mobile growth leader with strong performance marketing expertise and a proven track record in gaming:
5+ years of experience in mobile user acquisition, including at least 2 years in a lead or director-level role
Proven success scaling mobile games profitably in Tier 1 and Tier 2 markets with strong ROAS discipline
Deep expertise in Meta Ads and Google UAC, including campaign structure, bidding strategies, and creative testing methodologies
Strong understanding of LTV modeling, cohort analysis, and data-driven decision-making
Experience managing or mentoring UA teams with a focus on performance and accountability
Familiarity with mobile measurement partners (Adjust, AppsFlyer, or similar) and attribution frameworks
Ability to communicate complex UA strategies clearly to cross-functional stakeholders such as product, finance, and leadership
Nice to have: experience with DSPs or programmatic channels, AI-driven creative workflows, cross-vertical UA exposure, and experience in high-growth gaming regions such as MENA, South Korea, Taiwan, or Saudi Arabia
Benefits
Competitive compensation package aligned with senior leadership roles in mobile gaming growth
Performance-driven environment focused on measurable impact and business outcomes
Opportunity to lead UA strategy for a flagship global mobile game with significant scale potential
Remote-friendly and flexible working arrangements (depending on team structure)
Exposure to advanced growth marketing tools, analytics systems, and creative testing frameworks
Opportunity to shape UA best practices across a broader portfolio of mobile applications
Leadership role with clear ownership, autonomy, and strategic influence
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