Channel Marketing Specialist I
Vertosoft, Leesburg, VA, United States
Position Overview
Vertosoft is seeking a proactive, detail-oriented Channel Marketing Specialist to support go-to-market initiatives for our growing portfolio of technology partners. In this role, you will collaborate across marketing, sales, and partner teams to execute campaigns and events that drive awareness, engagement, and demand within the public sector. This is an excellent opportunity for an early-career marketing professional to gain hands-on experience in channel marketing, event execution, and integrated campaign delivery. Key Responsibilities
Event Planning & Execution
Plan and execute marketing events including industry conferences, webinars, partner events, and executive roundtables Coordinate logistics, communications, and post-event follow-up to support pipeline growth Ensure a high-quality attendee experience and alignment with campaign objectives Support development and execution of co-marketing initiatives with software suppliers Collaborate with internal stakeholders to align campaigns with joint go-to-market strategies Assist in maintaining partner relationships through consistent communication and coordination Campaign Execution & Content Development
Support execution of integrated marketing campaigns across email, digital, and event channels Develop and manage marketing content including email communications, promotional materials, and sales support assets Ensure messaging is aligned with partner positioning and target audience needs Partner with sales teams to support campaign execution and follow-up activities Assist in identifying target audiences and opportunities to generate qualified leads Contribute to initiatives that support pipeline growth and revenue generation Market Research & Insights
Research industry trends, competitor activity, and target audience behavior Provide insights to improve campaign performance and engagement strategies Performance Tracking & Reporting
Track and report on campaign and event performance Provide insights and recommendations for optimization Maintain organized documentation of marketing activities and results Project Management
Manage multiple marketing initiatives simultaneously Ensure timelines, deliverables, and objectives are met Maintain strong attention to detail across all activities Additional Responsibilities
Support cross-functional marketing initiatives as needed Other duties as assigned Qualifications
Required
Bachelor’s degree in Marketing, Communications, Business, or related field 0–2 years of relevant experience (internships included) Strong organizational and project management skills Excellent written and verbal communication skills Ability to manage multiple priorities in a fast-paced environment Strong attention to detail and follow-through Preferred
Experience supporting events, campaigns, or partner marketing initiatives Familiarity with marketing platforms (e.g., marketing automation or CRM tools) Interest in public sector (B2G) or technology marketing What You’ll Gain
Hands-on experience executing integrated marketing campaigns and events Exposure to public sector technology marketing and partner ecosystems Opportunities to own projects and contribute to revenue-driving initiatives Cross-functional collaboration with sales, partners, and leadership Career growth within a rapidly expanding organization 401(k) with company match Paid Time Off (PTO) and federal holidays Hybrid work environment About Vertosoft
Vertosoft is a small business dedicated to accelerating the adoption of innovative technology within Government. With deep expertise across the government acquisition lifecycle, we simplify how public sector customers access cutting-edge solutions. We combine the agility of a small business with the professionalism and reach of a larger organization. Our team values integrity, adaptability, collaboration, and delivering meaningful results for our partners and customers. Vertosoft is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status, or any other characteristic protected by law.
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Vertosoft is seeking a proactive, detail-oriented Channel Marketing Specialist to support go-to-market initiatives for our growing portfolio of technology partners. In this role, you will collaborate across marketing, sales, and partner teams to execute campaigns and events that drive awareness, engagement, and demand within the public sector. This is an excellent opportunity for an early-career marketing professional to gain hands-on experience in channel marketing, event execution, and integrated campaign delivery. Key Responsibilities
Event Planning & Execution
Plan and execute marketing events including industry conferences, webinars, partner events, and executive roundtables Coordinate logistics, communications, and post-event follow-up to support pipeline growth Ensure a high-quality attendee experience and alignment with campaign objectives Support development and execution of co-marketing initiatives with software suppliers Collaborate with internal stakeholders to align campaigns with joint go-to-market strategies Assist in maintaining partner relationships through consistent communication and coordination Campaign Execution & Content Development
Support execution of integrated marketing campaigns across email, digital, and event channels Develop and manage marketing content including email communications, promotional materials, and sales support assets Ensure messaging is aligned with partner positioning and target audience needs Partner with sales teams to support campaign execution and follow-up activities Assist in identifying target audiences and opportunities to generate qualified leads Contribute to initiatives that support pipeline growth and revenue generation Market Research & Insights
Research industry trends, competitor activity, and target audience behavior Provide insights to improve campaign performance and engagement strategies Performance Tracking & Reporting
Track and report on campaign and event performance Provide insights and recommendations for optimization Maintain organized documentation of marketing activities and results Project Management
Manage multiple marketing initiatives simultaneously Ensure timelines, deliverables, and objectives are met Maintain strong attention to detail across all activities Additional Responsibilities
Support cross-functional marketing initiatives as needed Other duties as assigned Qualifications
Required
Bachelor’s degree in Marketing, Communications, Business, or related field 0–2 years of relevant experience (internships included) Strong organizational and project management skills Excellent written and verbal communication skills Ability to manage multiple priorities in a fast-paced environment Strong attention to detail and follow-through Preferred
Experience supporting events, campaigns, or partner marketing initiatives Familiarity with marketing platforms (e.g., marketing automation or CRM tools) Interest in public sector (B2G) or technology marketing What You’ll Gain
Hands-on experience executing integrated marketing campaigns and events Exposure to public sector technology marketing and partner ecosystems Opportunities to own projects and contribute to revenue-driving initiatives Cross-functional collaboration with sales, partners, and leadership Career growth within a rapidly expanding organization 401(k) with company match Paid Time Off (PTO) and federal holidays Hybrid work environment About Vertosoft
Vertosoft is a small business dedicated to accelerating the adoption of innovative technology within Government. With deep expertise across the government acquisition lifecycle, we simplify how public sector customers access cutting-edge solutions. We combine the agility of a small business with the professionalism and reach of a larger organization. Our team values integrity, adaptability, collaboration, and delivering meaningful results for our partners and customers. Vertosoft is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status, or any other characteristic protected by law.
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