Digital Media and Marketing Specialist
University of Southern California, Los Angeles, CA, United States
The USC Sol Price School of Public Policy has an immediate opening for a Digital Media and Marketing Specialist. The candidate will report to the Digital Media and Marketing Manager in the Price School’s Office of Marketing and Communication. The position assists with implementing organic and paid marketing strategies for USC Price degree programs by managing email drip campaigns, assisting with paid digital marketing efforts, and creating organic marketing content to drive enrollment. This position works closely with the Price School Office of Admissions to align marketing strategies with recruitment efforts to achieve enrollment objectives. This is a full‑time position with a hybrid work arrangement.
We’re looking for applicants who are well versed in Salesforce Marketing Cloud (Pardot) email Engagement Studio campaigns. The candidate will also help manage paid social media platforms like LinkedIn, Meta, and Reddit to generate leads and create SEO and AIO‑drive blog articles.
The ideal candidate must be collaborative and demonstrate the ability to work independently and as a team member, have strong presentation and organizational skills, understand KPIs and reporting metrics, and pay attention to detail. Experience in marketing for a major research university is a plus.
Location: Hybrid. The role requires presence on campus two days a week and occasional participation in on‑campus events.
Objectives of this Role
Build and manage Pardot Engagement Studio campaigns for multiple USC Price programs. Analyze and present analytic insights.
Pull Salesforce reports for vendors used for identifying remarketing audiences, creating exclusion lists, tracking campaign success, and identifying opportunities.
Assist in implementing digital marketing plans and campaigns that incorporate social media (paid and organic). Perform market research on competitors. Apply research to inform our digital strategy.
Build and manage paid marketing campaigns on LinkedIn, Reddit, Spotify, Meta, and other platforms as needed.
Identify key SEO and AIO opportunities to improve organic website traffic and discoverability through Large Language Models (LLMs). Identify additional opportunities based on feedback from the programs and the admissions team. Create content accordingly through topic development, research, writing, and publication.
Analyze insights, consumer trends, KPIs, ROI, conversion metrics, market analysis, and marketing best practices to build successful strategies.
Embrace and research new media technologies to enhance and streamline processes and increase marketing reach.
Assist in defining target markets and appropriate ad placements through coordinating with external vendors, meeting with platform reps to stay informed on trends, platform changes, and optimization techniques, and through knowledge of principles and methodology of marketing.
Serve as a liaison between external vendors and internal stakeholders including admissions and program directors/administrators.
Review all campaign strategies, creative collateral, and copy prior to launch for all programs across all platforms. This includes digital ads and direct mail pieces.
Required Skills and Qualifications
Bachelor's degree.
Experience with Salesforce Marketing Cloud (Pardot) Engagement Studio campaigns.
Experience building and managing paid digital marketing campaigns.
Preferred previous experience in a university or school or similar role managing organic digital platforms.
Capacity to maintain strict quality control standards in a high-volume, deadline-driven environment.
Excellent written and verbal communication skills.
Strong project management, multitasking, and decision‑making skills.
Metrics-driven results with an eye for creativity.
Commitment to USC’s Unifying Values.
Preferred Skills and Qualifications
Master’s degree with an emphasis on marketing.
Admissions marketing experience for a major research university.
Compensation The annual base salary range for this position is $81,868 - $95,000. When extending an offer of employment, the University of Southern California considers factors such as the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, and external market and organizational considerations.
Minimum Education: Bachelor’s degree. Minimum Experience: 3 years.
Job ID: REQ20173666. Posted Date: 04/10/2026.
#J-18808-Ljbffr
We’re looking for applicants who are well versed in Salesforce Marketing Cloud (Pardot) email Engagement Studio campaigns. The candidate will also help manage paid social media platforms like LinkedIn, Meta, and Reddit to generate leads and create SEO and AIO‑drive blog articles.
The ideal candidate must be collaborative and demonstrate the ability to work independently and as a team member, have strong presentation and organizational skills, understand KPIs and reporting metrics, and pay attention to detail. Experience in marketing for a major research university is a plus.
Location: Hybrid. The role requires presence on campus two days a week and occasional participation in on‑campus events.
Objectives of this Role
Build and manage Pardot Engagement Studio campaigns for multiple USC Price programs. Analyze and present analytic insights.
Pull Salesforce reports for vendors used for identifying remarketing audiences, creating exclusion lists, tracking campaign success, and identifying opportunities.
Assist in implementing digital marketing plans and campaigns that incorporate social media (paid and organic). Perform market research on competitors. Apply research to inform our digital strategy.
Build and manage paid marketing campaigns on LinkedIn, Reddit, Spotify, Meta, and other platforms as needed.
Identify key SEO and AIO opportunities to improve organic website traffic and discoverability through Large Language Models (LLMs). Identify additional opportunities based on feedback from the programs and the admissions team. Create content accordingly through topic development, research, writing, and publication.
Analyze insights, consumer trends, KPIs, ROI, conversion metrics, market analysis, and marketing best practices to build successful strategies.
Embrace and research new media technologies to enhance and streamline processes and increase marketing reach.
Assist in defining target markets and appropriate ad placements through coordinating with external vendors, meeting with platform reps to stay informed on trends, platform changes, and optimization techniques, and through knowledge of principles and methodology of marketing.
Serve as a liaison between external vendors and internal stakeholders including admissions and program directors/administrators.
Review all campaign strategies, creative collateral, and copy prior to launch for all programs across all platforms. This includes digital ads and direct mail pieces.
Required Skills and Qualifications
Bachelor's degree.
Experience with Salesforce Marketing Cloud (Pardot) Engagement Studio campaigns.
Experience building and managing paid digital marketing campaigns.
Preferred previous experience in a university or school or similar role managing organic digital platforms.
Capacity to maintain strict quality control standards in a high-volume, deadline-driven environment.
Excellent written and verbal communication skills.
Strong project management, multitasking, and decision‑making skills.
Metrics-driven results with an eye for creativity.
Commitment to USC’s Unifying Values.
Preferred Skills and Qualifications
Master’s degree with an emphasis on marketing.
Admissions marketing experience for a major research university.
Compensation The annual base salary range for this position is $81,868 - $95,000. When extending an offer of employment, the University of Southern California considers factors such as the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, and external market and organizational considerations.
Minimum Education: Bachelor’s degree. Minimum Experience: 3 years.
Job ID: REQ20173666. Posted Date: 04/10/2026.
#J-18808-Ljbffr