Business Communications Manager
ABB Inc., Cary, NC, United States
Business Communications Manager
Location:
EU time zone or US
Work model:
Hybrid/remote
This position reports to:
Head of External Communications, Electrification
Responsibilities
Media, PR and Messaging:
Manage media relations strategy and execution. Develop media approach to build thought leadership, simplify messaging, coach SMEs, counsel leaders. Plan, support, counsel, prepare and manage responses to inquiries from external sources. Develop relationships with key publications and journalists, pitch story angles to established and new media outlets. Partner with division and corporate Media teams for media trips and joint announcements.
Thought Leadership:
Develop and execute thought leadership opportunities that deliver on business priorities. Lead the external thought leadership communications editorial calendar, content and storyline across channels, creating materials such as press releases, segment messaging, social media, podcasts, video scripts, awards submissions, etc. Support Communications leadership with identification and activation of key speaking opportunities.
Communications materials:
Support Electrification Communications team to develop proactive and creative communication strategies, programs, and inspiring materials that build pride and generate awareness. Develop templates and toolkits for regular communications.
Digital Communications:
Partner with Digital Communications leader to ensure effective messaging and pull-through across all channels.
Strategic Counsel:
Provide guidance and expertise on media and external communications to ensure global messaging and effective channel usage, connecting dots across ABB.
Measurement:
Manage global media monitoring and measurement. Develop KPIs to track communication effectiveness and maintain integrated metrics dashboard for decision making.
Agency Management:
Manage and engage with multiple agencies across geographies.
Adhoc:
Provide support to the Head of External Communications, Electrification as required for business or campaign communications.
Qualifications
10 years' experience in Strategic Communication Management and/or Public Relations in a highly matrixed organization.
Undergraduate degree or higher in Communications, PR, Political Science, or related discipline.
Fluency in English (written and spoken) and strong writing/editing skills.
In-depth demonstrable knowledge of all aspects of external and strategic communications.
Network and understanding of what drives global press/media and ability to direct agencies and teams toward a common goal.
Strong business partnership, collaboration and communication skills, with deep experience managing external relationships seamlessly.
Comfortable with ambiguity, adaptable to complex situations.
Strategic with a hands‑on mindset; familiar with working in a globally matrixed business environment across geographies and languages.
#J-18808-Ljbffr
EU time zone or US
Work model:
Hybrid/remote
This position reports to:
Head of External Communications, Electrification
Responsibilities
Media, PR and Messaging:
Manage media relations strategy and execution. Develop media approach to build thought leadership, simplify messaging, coach SMEs, counsel leaders. Plan, support, counsel, prepare and manage responses to inquiries from external sources. Develop relationships with key publications and journalists, pitch story angles to established and new media outlets. Partner with division and corporate Media teams for media trips and joint announcements.
Thought Leadership:
Develop and execute thought leadership opportunities that deliver on business priorities. Lead the external thought leadership communications editorial calendar, content and storyline across channels, creating materials such as press releases, segment messaging, social media, podcasts, video scripts, awards submissions, etc. Support Communications leadership with identification and activation of key speaking opportunities.
Communications materials:
Support Electrification Communications team to develop proactive and creative communication strategies, programs, and inspiring materials that build pride and generate awareness. Develop templates and toolkits for regular communications.
Digital Communications:
Partner with Digital Communications leader to ensure effective messaging and pull-through across all channels.
Strategic Counsel:
Provide guidance and expertise on media and external communications to ensure global messaging and effective channel usage, connecting dots across ABB.
Measurement:
Manage global media monitoring and measurement. Develop KPIs to track communication effectiveness and maintain integrated metrics dashboard for decision making.
Agency Management:
Manage and engage with multiple agencies across geographies.
Adhoc:
Provide support to the Head of External Communications, Electrification as required for business or campaign communications.
Qualifications
10 years' experience in Strategic Communication Management and/or Public Relations in a highly matrixed organization.
Undergraduate degree or higher in Communications, PR, Political Science, or related discipline.
Fluency in English (written and spoken) and strong writing/editing skills.
In-depth demonstrable knowledge of all aspects of external and strategic communications.
Network and understanding of what drives global press/media and ability to direct agencies and teams toward a common goal.
Strong business partnership, collaboration and communication skills, with deep experience managing external relationships seamlessly.
Comfortable with ambiguity, adaptable to complex situations.
Strategic with a hands‑on mindset; familiar with working in a globally matrixed business environment across geographies and languages.
#J-18808-Ljbffr