Chief Marketing Officer (Remote)
Tervis, Bradenton, FL, United States
Job Description
Tervis first introduced America to our iconic insulated drinkware in 1946. Since then, we've continued to delight our customers with thousands of creative designs and customizable options, hundreds of licenses, innovative new products, and a total commitment to sustainability and responsibility. We make drinkware with personality for use at home and on the go available on our website 24/7, and through partnerships with premium retailers nationwide.
Overview Tervis is seeking an experienced
Chief Marketing Officer
to lead the company's brand, licensing, innovation, and digital growth agenda. This executive will play a critical role in accelerating Tervis' next phase of growth by strengthening brand relevance, expanding distribution, and driving profitable revenue across channels. This is a highly strategic and hands‑on leadership role (Coach & Player), combining brand building, product innovation, and commercial growth execution.
Key Responsibilities
Define and lead brand strategy and positioning across all channels
Own licensing strategy and partnerships (sports, entertainment, IP)
Drive digital, social, and eCommerce growth (DTC + Amazon)
Lead innovation and category management, including SKU strategy and pricing architecture
Partner with Sales to expand distribution and key accounts
Align with Operations and Supply Chain on demand planning and S&OP discipline
Why This Role This is a unique opportunity to shape the future of a
heritage challenger brand
with significant runway for growth across channels, categories, and partnerships.
Required Experience
Proven senior leadership experience in consumer goods/lifestyle brands
Strong track record of driving profitable growth and brand relevance
Experience across digital, retail, and wholesale channels
Background in licensing and partnerships preferred
Demonstrated ability to lead innovation and product strategy
High‑energy, collaborative leader with strong executive presence
Benefits
Health insurance plans through FL Blue, including a Health Savings Account (HSA) with Employer Contribution
Telemedicine – both Health and Counseling – 24/7/365 access
401(k) through Empower
Paid Time Off
Holiday Pay
Paid Parental Leave
Tuition Reimbursement
Wellness Reimbursement
Employee Discount on Tervis Products
#J-18808-Ljbffr
Overview Tervis is seeking an experienced
Chief Marketing Officer
to lead the company's brand, licensing, innovation, and digital growth agenda. This executive will play a critical role in accelerating Tervis' next phase of growth by strengthening brand relevance, expanding distribution, and driving profitable revenue across channels. This is a highly strategic and hands‑on leadership role (Coach & Player), combining brand building, product innovation, and commercial growth execution.
Key Responsibilities
Define and lead brand strategy and positioning across all channels
Own licensing strategy and partnerships (sports, entertainment, IP)
Drive digital, social, and eCommerce growth (DTC + Amazon)
Lead innovation and category management, including SKU strategy and pricing architecture
Partner with Sales to expand distribution and key accounts
Align with Operations and Supply Chain on demand planning and S&OP discipline
Why This Role This is a unique opportunity to shape the future of a
heritage challenger brand
with significant runway for growth across channels, categories, and partnerships.
Required Experience
Proven senior leadership experience in consumer goods/lifestyle brands
Strong track record of driving profitable growth and brand relevance
Experience across digital, retail, and wholesale channels
Background in licensing and partnerships preferred
Demonstrated ability to lead innovation and product strategy
High‑energy, collaborative leader with strong executive presence
Benefits
Health insurance plans through FL Blue, including a Health Savings Account (HSA) with Employer Contribution
Telemedicine – both Health and Counseling – 24/7/365 access
401(k) through Empower
Paid Time Off
Holiday Pay
Paid Parental Leave
Tuition Reimbursement
Wellness Reimbursement
Employee Discount on Tervis Products
#J-18808-Ljbffr