Senior Lifecycle Marketing Manager
Docusign, Seattle, WA, United States
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business‑critical data that is trapped inside of documents. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e‑signature and contract lifecycle management (CLM).
What you’ll do We are looking for an experienced Senior Lifecycle Marketing Manager to develop and execute demand‑generating programs across our global prospect and web audience. You will build and optimize end‑to‑end omnichannel marketing experiences for prospects across email, website, and emerging channels to drive engagement, conversion, trial signups, and bottom‑line revenue. In this role you will also be the driving force behind transforming how our Lifecycle Marketing team works; introducing AI‑led processes, tools, and ways of working that unlock efficiencies at scale and fundamentally elevate our marketing capabilities.
This role is ideal for a data‑driven marketer with a passion for optimizing the customer journey, embracing experimentation, and leveraging AI to work smarter and faster. The ideal candidate has experience building scalable global demand strategies and a curiosity for how AI can transform Growth Marketing. You will support critical Product‑Led Growth initiatives and partner closely with cross‑functional teams including Regional Marketing, Marketing & Campaign Operations, Martech, Product Marketing, Content, Analytics, and Creative.
Responsibilities
Own and drive the vision, strategy, and execution of Lifecycle Marketing programs to meet business objectives and aggressive growth targets.
Build the framework to integrate AI workflows that improve efficiency, reduce manual effort, and enable hyper‑personalization at scale.
Partner closely with the Product‑Led Growth team to drive significant growth in web traffic, engagement, and moving users down the funnel from leads to paid customers.
Influence product roadmaps and initiatives to meet business outcomes, by owning quarterly and annual KPIs.
Work with regional marketing teams to identify and prioritize local market needs, and build near and long‑term programs to increase engagement and conversion.
Leverage AI tools to develop creative experiments (subject lines, CTAs, short copy blocks) at scale and maintain a continuous optimization loop.
Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross‑functional stakeholders aligned and supportive of programs.
Job Details
Hybrid:
Employee divides their time between in‑office and remote work. Access to an office location is required (minimum 2 days per week).
Qualifications Basic
8+ years experience in lifecycle marketing or a similar role at a fast‑growth company, ideally from a product‑led SaaS business.
Experience leveraging AI tools and technologies (e.g., generative AI, predictive analytics, marketing automation with AI capabilities) to improve marketing outcomes.
Experience with strategizing and executing multi‑channel marketing campaigns, using best practices, and building scalable campaigns that deliver results.
Experience designing, prioritizing, and executing A/B testing programs at scale.
Bachelor’s degree in marketing, business, or related field.
Preferred
Strong experimentation mindset.
Strong project management skills and attention to detail.
Dynamic, highly motivated, organized, self‑starter.
Excellent written and verbal communication.
Highly analytical and metrics‑driven, with the ability to drive insights and trends from data.
Experience with marketing personalization and experimentation, and the ability to learn new technologies, products, or systems quickly.
Experience working in a Product‑Led Growth model and an understanding of B2B SaaS.
Ability to think strategically about how AI can transform marketing processes—driving programs from inception to execution to analysis with an AI‑first mindset.
Passion for staying ahead of AI trends and a track record of piloting new technologies to drive competitive advantage.
Comfort working with data using SQL to pull, analyze, and interpret marketing and product performance insights.
Salary & Compensation
California: $126,900.00 - $197,800.00 base salary.
Illinois, Colorado, Massachusetts and Minnesota: $120,800.00 - $166,100.00 base salary.
Washington, Maryland, New Jersey and New York (including NYC metro area): $120,800.00 - $174,525.00 base salary.
Bonus: Eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
Stock: Eligible to receive Restricted Stock Units (RSUs).
Benefits
Paid Time Off: earned time off, as well as paid company holidays based on region.
Paid Parental Leave: up to six months off with your child after birth, adoption or foster care placement.
Full Health Benefits Plans: options for 100% employer‑paid and minimum employee contribution health plans from day one of employment.
Retirement Plans: select retirement and pension programs with potential for employer contributions.
Learning and Development: options for coaching, online courses and education reimbursements.
Compassionate Care Leave: paid time off following the loss of a loved one and other life‑changing events.
Work Authorization Notice Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full‑time, permanent basis without the need for current or future sponsorship.
Equal Opportunity Employer Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can‑do approach. We do not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
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What you’ll do We are looking for an experienced Senior Lifecycle Marketing Manager to develop and execute demand‑generating programs across our global prospect and web audience. You will build and optimize end‑to‑end omnichannel marketing experiences for prospects across email, website, and emerging channels to drive engagement, conversion, trial signups, and bottom‑line revenue. In this role you will also be the driving force behind transforming how our Lifecycle Marketing team works; introducing AI‑led processes, tools, and ways of working that unlock efficiencies at scale and fundamentally elevate our marketing capabilities.
This role is ideal for a data‑driven marketer with a passion for optimizing the customer journey, embracing experimentation, and leveraging AI to work smarter and faster. The ideal candidate has experience building scalable global demand strategies and a curiosity for how AI can transform Growth Marketing. You will support critical Product‑Led Growth initiatives and partner closely with cross‑functional teams including Regional Marketing, Marketing & Campaign Operations, Martech, Product Marketing, Content, Analytics, and Creative.
Responsibilities
Own and drive the vision, strategy, and execution of Lifecycle Marketing programs to meet business objectives and aggressive growth targets.
Build the framework to integrate AI workflows that improve efficiency, reduce manual effort, and enable hyper‑personalization at scale.
Partner closely with the Product‑Led Growth team to drive significant growth in web traffic, engagement, and moving users down the funnel from leads to paid customers.
Influence product roadmaps and initiatives to meet business outcomes, by owning quarterly and annual KPIs.
Work with regional marketing teams to identify and prioritize local market needs, and build near and long‑term programs to increase engagement and conversion.
Leverage AI tools to develop creative experiments (subject lines, CTAs, short copy blocks) at scale and maintain a continuous optimization loop.
Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross‑functional stakeholders aligned and supportive of programs.
Job Details
Hybrid:
Employee divides their time between in‑office and remote work. Access to an office location is required (minimum 2 days per week).
Qualifications Basic
8+ years experience in lifecycle marketing or a similar role at a fast‑growth company, ideally from a product‑led SaaS business.
Experience leveraging AI tools and technologies (e.g., generative AI, predictive analytics, marketing automation with AI capabilities) to improve marketing outcomes.
Experience with strategizing and executing multi‑channel marketing campaigns, using best practices, and building scalable campaigns that deliver results.
Experience designing, prioritizing, and executing A/B testing programs at scale.
Bachelor’s degree in marketing, business, or related field.
Preferred
Strong experimentation mindset.
Strong project management skills and attention to detail.
Dynamic, highly motivated, organized, self‑starter.
Excellent written and verbal communication.
Highly analytical and metrics‑driven, with the ability to drive insights and trends from data.
Experience with marketing personalization and experimentation, and the ability to learn new technologies, products, or systems quickly.
Experience working in a Product‑Led Growth model and an understanding of B2B SaaS.
Ability to think strategically about how AI can transform marketing processes—driving programs from inception to execution to analysis with an AI‑first mindset.
Passion for staying ahead of AI trends and a track record of piloting new technologies to drive competitive advantage.
Comfort working with data using SQL to pull, analyze, and interpret marketing and product performance insights.
Salary & Compensation
California: $126,900.00 - $197,800.00 base salary.
Illinois, Colorado, Massachusetts and Minnesota: $120,800.00 - $166,100.00 base salary.
Washington, Maryland, New Jersey and New York (including NYC metro area): $120,800.00 - $174,525.00 base salary.
Bonus: Eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
Stock: Eligible to receive Restricted Stock Units (RSUs).
Benefits
Paid Time Off: earned time off, as well as paid company holidays based on region.
Paid Parental Leave: up to six months off with your child after birth, adoption or foster care placement.
Full Health Benefits Plans: options for 100% employer‑paid and minimum employee contribution health plans from day one of employment.
Retirement Plans: select retirement and pension programs with potential for employer contributions.
Learning and Development: options for coaching, online courses and education reimbursements.
Compassionate Care Leave: paid time off following the loss of a loved one and other life‑changing events.
Work Authorization Notice Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full‑time, permanent basis without the need for current or future sponsorship.
Equal Opportunity Employer Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can‑do approach. We do not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
#J-18808-Ljbffr