Sr. Web & Social Media Manager
Cover Genius, San Francisco, CA, United States
Cover Genius Overview
Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies, including Booking Holdings (owner of Priceline, Kayak and Booking.com), Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award‑winning insurance distribution platform, to embed protection for millions of customers worldwide each year.
Our team and products have been recognised with dozens of awards, including being ranked by the Financial Times as the #1 fastest‑growing company in APAC in 2020. We recruit a diverse team across 20+ countries and grow a culture of bold, authentic, purposeful and inspired people who commit to social initiatives through programs like CG Gives.
About The Role We are looking for a Web & SEO Specialist who lives at the intersection of SEO/GEO, content marketing, and brand storytelling. The role focuses on managing our global website and subdomains to be beautiful, functional, and high‑converting engines for growth and brand awareness. The candidate will develop our inbound content engine and evolve our SEO strategy into the era of generative engine optimisation (GEO) and AI overviews (AIO).
Key Responsibilities Website Strategy & CRO
Lead end‑to‑end refresh, maintenance, and evolution of the Cover Genius website and all global subdomains.
Execute a rigorous A/B testing roadmap, iterating on messaging, CTA placement, and UI/UX to improve conversion rates.
Optimize for scroll and engagement, ensuring a seamless journey from landing page to lead capture.
Partner with developers to maintain site speed, mobile responsiveness, and technical stability.
SEO and GEO Strategy and Execution
Build and execute a strategy that moves beyond traditional keywords into GEO and AIO.
Research, write, and produce high‑impact, top‑of‑funnel content, including blogs, guides, pillar pages, and landing pages designed to capture search intent.
Champion short‑form video content as a tool for both social engagement and SEO/AIO reach.
Own SEO and GEO from top to bottom, establishing a baseline, creating a growth strategy, and implementing it site‑wide.
Analytics and Inbound Marketing
Own reporting for all organic inbound channels.
Use Google Analytics, HubSpot, and Google Search Console to provide weekly/monthly insights on site traffic, conversion health, and social sentiment.
Refine attribution modeling to understand how organic content and social touchpoints contribute to the overall sales pipeline.
Qualifications
5+ years in digital marketing, web management, or growth marketing, ideally within B2B SaaS, FinTech, or Insurtech.
Proficiency with CMS platforms (HubSpot, WordPress, or Webflow) and a solid understanding of UI/UX principles.
Proven track record of running A/B tests that produced measurable conversion lifts.
Deep understanding of LLMs, AI search engines, and GEO tactics.
Strong copywriting skills with an ability to translate complex insurance concepts into engaging short‑form videos or long‑form guides.
Native-level knowledge of LinkedIn and Reddit algorithms; experience managing reputation on platforms such as TrustRadius or G2.
Analytical rigor with proficiency in GA4, web tracking tools, and Excel/Google Sheets to turn data into narratives for leadership.
Benefits
Flexible work environment: hybrid schedule with home days on Wednesday and Thursday, office days Monday, Tuesday and Friday, plus flexible start/finish times.
Flexible PTO to maintain work‑life balance.
Employee stock options to share in the company’s success.
A collaborative culture of like‑minded people who are passionate about their work and giving back.
Participation in CG Gives philanthropic programs through peer recognition and rewards.
Social initiatives that empower employees to make an impact.
Legal & Compensation
Cover Genius is an equal‑opportunity employer and prohibits discrimination; we do not tolerate harassment based on race, national origin, gender, gender identity, sexual orientation, veteran status, disability, age, or any other protected characteristic.
Cash compensation range: $100,000 – $145,000.
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Our team and products have been recognised with dozens of awards, including being ranked by the Financial Times as the #1 fastest‑growing company in APAC in 2020. We recruit a diverse team across 20+ countries and grow a culture of bold, authentic, purposeful and inspired people who commit to social initiatives through programs like CG Gives.
About The Role We are looking for a Web & SEO Specialist who lives at the intersection of SEO/GEO, content marketing, and brand storytelling. The role focuses on managing our global website and subdomains to be beautiful, functional, and high‑converting engines for growth and brand awareness. The candidate will develop our inbound content engine and evolve our SEO strategy into the era of generative engine optimisation (GEO) and AI overviews (AIO).
Key Responsibilities Website Strategy & CRO
Lead end‑to‑end refresh, maintenance, and evolution of the Cover Genius website and all global subdomains.
Execute a rigorous A/B testing roadmap, iterating on messaging, CTA placement, and UI/UX to improve conversion rates.
Optimize for scroll and engagement, ensuring a seamless journey from landing page to lead capture.
Partner with developers to maintain site speed, mobile responsiveness, and technical stability.
SEO and GEO Strategy and Execution
Build and execute a strategy that moves beyond traditional keywords into GEO and AIO.
Research, write, and produce high‑impact, top‑of‑funnel content, including blogs, guides, pillar pages, and landing pages designed to capture search intent.
Champion short‑form video content as a tool for both social engagement and SEO/AIO reach.
Own SEO and GEO from top to bottom, establishing a baseline, creating a growth strategy, and implementing it site‑wide.
Analytics and Inbound Marketing
Own reporting for all organic inbound channels.
Use Google Analytics, HubSpot, and Google Search Console to provide weekly/monthly insights on site traffic, conversion health, and social sentiment.
Refine attribution modeling to understand how organic content and social touchpoints contribute to the overall sales pipeline.
Qualifications
5+ years in digital marketing, web management, or growth marketing, ideally within B2B SaaS, FinTech, or Insurtech.
Proficiency with CMS platforms (HubSpot, WordPress, or Webflow) and a solid understanding of UI/UX principles.
Proven track record of running A/B tests that produced measurable conversion lifts.
Deep understanding of LLMs, AI search engines, and GEO tactics.
Strong copywriting skills with an ability to translate complex insurance concepts into engaging short‑form videos or long‑form guides.
Native-level knowledge of LinkedIn and Reddit algorithms; experience managing reputation on platforms such as TrustRadius or G2.
Analytical rigor with proficiency in GA4, web tracking tools, and Excel/Google Sheets to turn data into narratives for leadership.
Benefits
Flexible work environment: hybrid schedule with home days on Wednesday and Thursday, office days Monday, Tuesday and Friday, plus flexible start/finish times.
Flexible PTO to maintain work‑life balance.
Employee stock options to share in the company’s success.
A collaborative culture of like‑minded people who are passionate about their work and giving back.
Participation in CG Gives philanthropic programs through peer recognition and rewards.
Social initiatives that empower employees to make an impact.
Legal & Compensation
Cover Genius is an equal‑opportunity employer and prohibits discrimination; we do not tolerate harassment based on race, national origin, gender, gender identity, sexual orientation, veteran status, disability, age, or any other protected characteristic.
Cash compensation range: $100,000 – $145,000.
#J-18808-Ljbffr