Senior Marketing Manager - Pathology
Quest Diagnostics, Lewisville, TX, United States
We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.
Senior Marketing Manager - Pathology This is a hybrid position based out of Lewisville, TX. Consideration may be given to remote candidates.
Responsibilities
Work with Oncology Clinical Segment Marketing team to ensure execution of marketing plan
Develop effective and efficient marketing strategies and related tactics based on deep understanding of customer channel
Generate customer insights and VOC into demand barriers, call points, and trends and develop strategies and related tactics aligned to the buyer’s journey
Develop value propositions and sales collateral at a customer‑segment level, integrating benefits of Clinical Franchise (CF) solutions into unique value story
Develop strategy, prioritization, and budget allocation at a customer channel and segment level
Identify opportunities and create marketing programs based on market and customer needs
Create national programs (eg, program models, key messages, templates) to be localized by regional marketers
Manage marketing spend on programs and use spend effectiveness measurement to improve
Measure and report performance of marketing campaigns, gain insight, and assess against goals
Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, event management, publicity, social media, lead generation campaigns, and campaign performance analysis
Build relationships and partner with internal (business partners, peers) and external (key industry players, agencies, and vendors) stakeholders
Serve as a team member for acquisition integrations, including leadership role on the Marketing and Brand, Commercial, and overall integration workstreams
Responsible for promotion of multiple oncology brands (eg, Quest Diagnostics, Dermpath Diagnostics, AmeriPath, PhenoPath)
Qualifications Required Work Experience
5 years in a marketing, advertising, communications or business function
Minimum 5 years success in a marketing role; 3+ years in healthcare industry preferred; Pathology experience a plus
Preferred Work Experience
Team oriented – ability to motivate and work well with diverse, cross‑functional teams and in a matrix environment
Excellent project management skills, including management of agencies and vendors to ensure execution
Superior communication skills, including ability to develop impactful slide presentations and deliver formal business presentations
Initiative – ability to independently problem‑solve and find resolutions
Strong strategic thinking and analytical skills to synthesize customer insights into prioritized marketing opportunities
Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Core marketing capabilities to design marketing strategies and tactics to maximize opportunities
Key competencies include priority‑setting, organizational agility, presentation skills, action‑oriented, relationship‑building, and customer focus
Education
Bachelor’s degree required - Marketing/Business degree preferred
Quest Diagnostics honors our service members and encourages veterans to apply. While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual to whom an agency has sent an unsolicited resume.
Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.
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Senior Marketing Manager - Pathology This is a hybrid position based out of Lewisville, TX. Consideration may be given to remote candidates.
Responsibilities
Work with Oncology Clinical Segment Marketing team to ensure execution of marketing plan
Develop effective and efficient marketing strategies and related tactics based on deep understanding of customer channel
Generate customer insights and VOC into demand barriers, call points, and trends and develop strategies and related tactics aligned to the buyer’s journey
Develop value propositions and sales collateral at a customer‑segment level, integrating benefits of Clinical Franchise (CF) solutions into unique value story
Develop strategy, prioritization, and budget allocation at a customer channel and segment level
Identify opportunities and create marketing programs based on market and customer needs
Create national programs (eg, program models, key messages, templates) to be localized by regional marketers
Manage marketing spend on programs and use spend effectiveness measurement to improve
Measure and report performance of marketing campaigns, gain insight, and assess against goals
Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, event management, publicity, social media, lead generation campaigns, and campaign performance analysis
Build relationships and partner with internal (business partners, peers) and external (key industry players, agencies, and vendors) stakeholders
Serve as a team member for acquisition integrations, including leadership role on the Marketing and Brand, Commercial, and overall integration workstreams
Responsible for promotion of multiple oncology brands (eg, Quest Diagnostics, Dermpath Diagnostics, AmeriPath, PhenoPath)
Qualifications Required Work Experience
5 years in a marketing, advertising, communications or business function
Minimum 5 years success in a marketing role; 3+ years in healthcare industry preferred; Pathology experience a plus
Preferred Work Experience
Team oriented – ability to motivate and work well with diverse, cross‑functional teams and in a matrix environment
Excellent project management skills, including management of agencies and vendors to ensure execution
Superior communication skills, including ability to develop impactful slide presentations and deliver formal business presentations
Initiative – ability to independently problem‑solve and find resolutions
Strong strategic thinking and analytical skills to synthesize customer insights into prioritized marketing opportunities
Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Core marketing capabilities to design marketing strategies and tactics to maximize opportunities
Key competencies include priority‑setting, organizational agility, presentation skills, action‑oriented, relationship‑building, and customer focus
Education
Bachelor’s degree required - Marketing/Business degree preferred
Quest Diagnostics honors our service members and encourages veterans to apply. While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual to whom an agency has sent an unsolicited resume.
Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.
#J-18808-Ljbffr