Senior Marketing Analyst
PeopleCaddie, Chicago, IL, United States
Title: Senior Martech Business Analyst (Contract)
Duration:
6+ Months
Location:
Chicago (Remote)...hybrid onsite (a plus)
Pay:
$50-$60 (W2)
Overview: We are seeking a Senior Martech Business Analyst to support marketing, digital, and technology initiatives by translating business needs into scalable marketing technology solutions. This role will focus on requirements gathering, process optimization, and supporting delivery across the martech ecosystem.
Key Responsibilities:
Partner with stakeholders to gather, document, and validate business and technical requirements
Analyze current marketing workflows (campaigns, customer data, loyalty, etc.) and recommend improvements
Translate business needs into user stories, process flows, and acceptance criteria
Collaborate with product, engineering, and QA teams to deliver martech enhancements
Support integrations across CRM, CDP, campaign management, analytics, and personalization platforms
Lead workshops, backlog refinement, and solution discussionsAssess data flows, system dependencies, and downstream impacts
Support testing strategy, UAT, and production readiness
Track platform adoption and identify opportunities for optimization
Create clear documentation, including requirements, workflows, and training materials
Qualifications:
Proven experience as a Business Analyst supporting marketing technology or digital initiatives
Strong communication skills across business and technical teams
Experience with requirements gathering, process mapping, and Agile delivery
Familiarity with CRM, CDP, analytics, campaign automation, or personalization tools
Strong analytical and problem-solving skills with the ability to manage multiple priorities
Preferred:
Experience with platforms such as Braze, Amperity, Adobe Experience Cloud, or Tealium
Knowledge of SQL, data visualization tools, or API integrations
Background in customer experience, e-commerce, or digital marketing environments
Education: Bachelor’s degree preferred or equivalent experience.
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Duration:
6+ Months
Location:
Chicago (Remote)...hybrid onsite (a plus)
Pay:
$50-$60 (W2)
Overview: We are seeking a Senior Martech Business Analyst to support marketing, digital, and technology initiatives by translating business needs into scalable marketing technology solutions. This role will focus on requirements gathering, process optimization, and supporting delivery across the martech ecosystem.
Key Responsibilities:
Partner with stakeholders to gather, document, and validate business and technical requirements
Analyze current marketing workflows (campaigns, customer data, loyalty, etc.) and recommend improvements
Translate business needs into user stories, process flows, and acceptance criteria
Collaborate with product, engineering, and QA teams to deliver martech enhancements
Support integrations across CRM, CDP, campaign management, analytics, and personalization platforms
Lead workshops, backlog refinement, and solution discussionsAssess data flows, system dependencies, and downstream impacts
Support testing strategy, UAT, and production readiness
Track platform adoption and identify opportunities for optimization
Create clear documentation, including requirements, workflows, and training materials
Qualifications:
Proven experience as a Business Analyst supporting marketing technology or digital initiatives
Strong communication skills across business and technical teams
Experience with requirements gathering, process mapping, and Agile delivery
Familiarity with CRM, CDP, analytics, campaign automation, or personalization tools
Strong analytical and problem-solving skills with the ability to manage multiple priorities
Preferred:
Experience with platforms such as Braze, Amperity, Adobe Experience Cloud, or Tealium
Knowledge of SQL, data visualization tools, or API integrations
Background in customer experience, e-commerce, or digital marketing environments
Education: Bachelor’s degree preferred or equivalent experience.
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