Director of Franchise Development, Purpose Brands
Purpose Brands, LLC, Woodbury, MN, United States
Purpose Brands, LLC is the global leader in health and wellness franchising, with more than 7000 locations around the world. We enrich the health, wealth and wellbeing of franchisees, consumers, and employees through purpose‑driven wellness franchises and services. Our franchise brands include Anytime Fitness, The Bar Method, Waxing the City, Orangetheory Fitness and Basecamp Fitness.
Purpose/Impact: (Duties & Essential Functions)
Develop and execute a comprehensive franchise lead outreach strategy to achieve annual growth targets
Source, qualify, and close new franchise candidates through proactive outreach and strategic networking for one or more of the portfolio brands
Create and refine Ideal Franchisee Profiles (IFP) to target qualified prospects
Conduct market mapping and territory analysis in partnership with the real estate team, to identify high‑potential growth areas
Build and maintain a strong pipeline of qualified leads
Guide candidates through the full sales lifecycle from initial contact through signing
Deliver compelling brand presentations and discovery day experiences
Partner cross‑functionally with operations, marketing, and executive leadership to ensure successful onboarding and territory planning
Maintain accurate pipeline reporting, forecasting, and performance tracking
Represent the brand at industry events, expos, and networking opportunities
Strengths and Background
Minimum 5 years of experience in franchise development
Demonstrated success in sourcing, influencing, and closing franchise agreements
Strong experience in creating Ideal Franchisee Profiles and executing market mapping strategies
Proven ability to “hunt” for qualified leads and build a high‑conversion pipeline
Experience working in a fast‑paced, performance‑driven environment
Consistent track record of meeting or exceeding annual sales and development goals
Excellent communication, negotiation, and presentation skills
Highly self‑motivated, results‑oriented, and disciplined
Strong organizational and CRM management skills
Competencies
Strategic thinker with strong analytical skills
A “hunter” mentality
Resilient and persistent with a competitive drive
Relationship‑builder with strong influence and persuasion abilities
Ability to manage multiple territories and priorities simultaneously
Comfortable with accountability and performance metrics
Salary Range: $75k - $95k Base + Commission opportunity tied to sales performance.
What’s in it for you? We offer a competitive salary along with exceptional benefits such as:
Medical, Dental and Vision Coverage
Hybrid Work Environment
Life and Disability Insurance
Unlimited Time off + Paid Holidays
Fridays off between Memorial Day and Labor Day
401(k) Savings Plan Matching at 4%
10 Coaching and Therapy sessions
Mental Health Benefits
Brand Discounts & Reimbursements
In‑house workout facilities
Professional Development Opportunities
Team Building, Employee Engagement Activities & so much more
WORK SCHEDULE Purpose Brands LLC, Currently Observe The Following Hybrid Work Model For Employees At Our Boca Raton (FL), Woodbury (MN), And Seattle (WA) Offices
Remote optional: Fridays
On‑site days: Monday, Tuesday, Wednesday and Thursday
DIVERSITY, EQUITY, AND INCLUSION STATEMENT Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.
EEO STATEMENT Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.
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Purpose/Impact: (Duties & Essential Functions)
Develop and execute a comprehensive franchise lead outreach strategy to achieve annual growth targets
Source, qualify, and close new franchise candidates through proactive outreach and strategic networking for one or more of the portfolio brands
Create and refine Ideal Franchisee Profiles (IFP) to target qualified prospects
Conduct market mapping and territory analysis in partnership with the real estate team, to identify high‑potential growth areas
Build and maintain a strong pipeline of qualified leads
Guide candidates through the full sales lifecycle from initial contact through signing
Deliver compelling brand presentations and discovery day experiences
Partner cross‑functionally with operations, marketing, and executive leadership to ensure successful onboarding and territory planning
Maintain accurate pipeline reporting, forecasting, and performance tracking
Represent the brand at industry events, expos, and networking opportunities
Strengths and Background
Minimum 5 years of experience in franchise development
Demonstrated success in sourcing, influencing, and closing franchise agreements
Strong experience in creating Ideal Franchisee Profiles and executing market mapping strategies
Proven ability to “hunt” for qualified leads and build a high‑conversion pipeline
Experience working in a fast‑paced, performance‑driven environment
Consistent track record of meeting or exceeding annual sales and development goals
Excellent communication, negotiation, and presentation skills
Highly self‑motivated, results‑oriented, and disciplined
Strong organizational and CRM management skills
Competencies
Strategic thinker with strong analytical skills
A “hunter” mentality
Resilient and persistent with a competitive drive
Relationship‑builder with strong influence and persuasion abilities
Ability to manage multiple territories and priorities simultaneously
Comfortable with accountability and performance metrics
Salary Range: $75k - $95k Base + Commission opportunity tied to sales performance.
What’s in it for you? We offer a competitive salary along with exceptional benefits such as:
Medical, Dental and Vision Coverage
Hybrid Work Environment
Life and Disability Insurance
Unlimited Time off + Paid Holidays
Fridays off between Memorial Day and Labor Day
401(k) Savings Plan Matching at 4%
10 Coaching and Therapy sessions
Mental Health Benefits
Brand Discounts & Reimbursements
In‑house workout facilities
Professional Development Opportunities
Team Building, Employee Engagement Activities & so much more
WORK SCHEDULE Purpose Brands LLC, Currently Observe The Following Hybrid Work Model For Employees At Our Boca Raton (FL), Woodbury (MN), And Seattle (WA) Offices
Remote optional: Fridays
On‑site days: Monday, Tuesday, Wednesday and Thursday
DIVERSITY, EQUITY, AND INCLUSION STATEMENT Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.
EEO STATEMENT Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.
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