Senior Global One Search (SEO, AEO, SEM) Program Manager (Houston, TX / San Jose
Hewlett Packard Enterprise, Granite Heights, WI, United States
Senior Global One Search (SEO, AEO, SEM) Program Manager (Houston, TX / San Jose, CA)
This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.
About Hewlett Packard Enterprise Hewlett Packard Enterprise is the global edge‑to‑cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world.
Job Description The Senior Global One Search (SEO, AEO, SEM) Program Manager will lead the global “One Search” strategy, integrating SEO, SEM, AI search optimization (AEO), and organic YouTube into a unified approach that drives discoverability, engagement, and pipeline impact across priority markets. This role ensures paid and organic search strategies operate cohesively, strengthening brand authority and measurable business performance.
This position will be based in our Houston, TX or San Jose, CA office on a hybrid work schedule.
Key Responsibilities Global Search Strategy & Execution (SEO + SEM)
Develop and execute a unified global search strategy across organic and paid search.
Lead SEM execution across priority markets, including campaign structure, keyword strategy, bidding optimization, audience targeting, and performance monitoring.
Drive non‑branded keyword growth, Quality Score improvements, CTR and CPC efficiency.
Ensure alignment between SEO and SEM strategies to maximize coverage, eliminate duplication, and improve overall search visibility.
Partner with campaign, web, and analytics teams to integrate search into product launches, brand refreshes, and acquisition migrations.
Own AI search optimization strategy (AEO), ensuring content and campaigns are structured for AI‑driven discovery environments.
Organic YouTube Channel Management
Own global organic YouTube strategy aligned to brand and campaign priorities.
Optimize metadata, thumbnails, playlists, chapters, end screens, and cross‑linking.
Improve engagement metrics including CTR, watch time, subscriber growth, and session duration.
Collaborate with social, brand, and paid media teams to ensure full‑funnel integration.
Conduct regular content audits and performance optimization cycles.
AI Search & Emerging Platforms
Drive readiness for AI‑powered search platforms (Google AI Overviews, generative search engines, conversational AI platforms).
Ensure structured content, FAQs, and entity optimization improve brand presence in AI‑generated results.
Monitor trends in generative search and recommend experimentation roadmap.
Cross‑Functional Collaboration
Work closely with Integrated Campaigns, Brand, Analytics, Web, and Media teams.
Provide SEO and SEM guidance during site migrations, acquisitions, and new product launches.
Align global strategy with GEO‑specific requirements while maintaining governance standards.
Measurement & Reporting
Define and track KPIs including:
Organic traffic growth
Non‑branded keyword rankings
Share of Voice
AI search visibility
SEM performance metrics (CTR, CPC, conversion rate, cost per lead)
YouTube engagement metrics
Deliver executive‑ready reporting connecting search performance
Lead quarterly business reviews and roadmap presentations with the business groups
Innovation & Testing
Develop annual experimentation roadmap across SEO, SEM, and YouTube.
Run structured tests (bidding models, keyword expansion, schema enhancements, AI optimization, video enhancements).
Scale successful innovations globally.
Platform
Hands on knowledge on Brightedge, GSC, Adobe analytics, Adobe cloud, GDN
Google AdWords certification; Brightedge certification
Should have hands on knowledge on creating ad copies for SEM using tactics to optimize ad efficiencies
Requirements
7+ years of combined experience of SEO & SEM
B2B experience is a plus
Preferred Skills
Accountability
Action Planning
Active Learning
Bias awareness
Business Planning
Coaching
Commercial Acumen
Computer Literacy
Creativity
Critical Thinking
Customer Insights
Data Analysis
Design Thinking
Empathy
Follow‑Through
Growth Mindset
Intellectual Curiosity
Long Term Planning
Managing Ambiguity
Market Analysis
Benefits Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Job Information
Job: Marketing
Job Level: Expert
Location: Houston, TX / San Jose, CA
Schedule: Hybrid (2 days in office)
Salary
United States of America: Annual Salary USD 105,500 - 213,500 in California
United States of America: Annual Salary USD 92,600 - 213,500 in Texas
EEO Statement Hewlett Packard Enterprise is an Equal Employment Opportunity/Veteran/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and decisions are made on the basis of qualifications, merit, and business need.
#J-18808-Ljbffr
About Hewlett Packard Enterprise Hewlett Packard Enterprise is the global edge‑to‑cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world.
Job Description The Senior Global One Search (SEO, AEO, SEM) Program Manager will lead the global “One Search” strategy, integrating SEO, SEM, AI search optimization (AEO), and organic YouTube into a unified approach that drives discoverability, engagement, and pipeline impact across priority markets. This role ensures paid and organic search strategies operate cohesively, strengthening brand authority and measurable business performance.
This position will be based in our Houston, TX or San Jose, CA office on a hybrid work schedule.
Key Responsibilities Global Search Strategy & Execution (SEO + SEM)
Develop and execute a unified global search strategy across organic and paid search.
Lead SEM execution across priority markets, including campaign structure, keyword strategy, bidding optimization, audience targeting, and performance monitoring.
Drive non‑branded keyword growth, Quality Score improvements, CTR and CPC efficiency.
Ensure alignment between SEO and SEM strategies to maximize coverage, eliminate duplication, and improve overall search visibility.
Partner with campaign, web, and analytics teams to integrate search into product launches, brand refreshes, and acquisition migrations.
Own AI search optimization strategy (AEO), ensuring content and campaigns are structured for AI‑driven discovery environments.
Organic YouTube Channel Management
Own global organic YouTube strategy aligned to brand and campaign priorities.
Optimize metadata, thumbnails, playlists, chapters, end screens, and cross‑linking.
Improve engagement metrics including CTR, watch time, subscriber growth, and session duration.
Collaborate with social, brand, and paid media teams to ensure full‑funnel integration.
Conduct regular content audits and performance optimization cycles.
AI Search & Emerging Platforms
Drive readiness for AI‑powered search platforms (Google AI Overviews, generative search engines, conversational AI platforms).
Ensure structured content, FAQs, and entity optimization improve brand presence in AI‑generated results.
Monitor trends in generative search and recommend experimentation roadmap.
Cross‑Functional Collaboration
Work closely with Integrated Campaigns, Brand, Analytics, Web, and Media teams.
Provide SEO and SEM guidance during site migrations, acquisitions, and new product launches.
Align global strategy with GEO‑specific requirements while maintaining governance standards.
Measurement & Reporting
Define and track KPIs including:
Organic traffic growth
Non‑branded keyword rankings
Share of Voice
AI search visibility
SEM performance metrics (CTR, CPC, conversion rate, cost per lead)
YouTube engagement metrics
Deliver executive‑ready reporting connecting search performance
Lead quarterly business reviews and roadmap presentations with the business groups
Innovation & Testing
Develop annual experimentation roadmap across SEO, SEM, and YouTube.
Run structured tests (bidding models, keyword expansion, schema enhancements, AI optimization, video enhancements).
Scale successful innovations globally.
Platform
Hands on knowledge on Brightedge, GSC, Adobe analytics, Adobe cloud, GDN
Google AdWords certification; Brightedge certification
Should have hands on knowledge on creating ad copies for SEM using tactics to optimize ad efficiencies
Requirements
7+ years of combined experience of SEO & SEM
B2B experience is a plus
Preferred Skills
Accountability
Action Planning
Active Learning
Bias awareness
Business Planning
Coaching
Commercial Acumen
Computer Literacy
Creativity
Critical Thinking
Customer Insights
Data Analysis
Design Thinking
Empathy
Follow‑Through
Growth Mindset
Intellectual Curiosity
Long Term Planning
Managing Ambiguity
Market Analysis
Benefits Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Job Information
Job: Marketing
Job Level: Expert
Location: Houston, TX / San Jose, CA
Schedule: Hybrid (2 days in office)
Salary
United States of America: Annual Salary USD 105,500 - 213,500 in California
United States of America: Annual Salary USD 92,600 - 213,500 in Texas
EEO Statement Hewlett Packard Enterprise is an Equal Employment Opportunity/Veteran/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and decisions are made on the basis of qualifications, merit, and business need.
#J-18808-Ljbffr