Senior Marketing Manager, Seamless Connectivity
Spectrum, Stamford, CT, United States
Overview This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future. Ready to shape the future of connectivity? As the Senior Marketing Manager, Seamless Connectivity, you will drive the integrated marketing strategy for Spectrum’s Residential Internet, Mobile and Device portfolios, unifying multiproduct offers into one compelling value proposition. Lead cross-functional teams and bring creative programs to life across every touchpoint, making your mark on how customers experience seamless connectivity.
Responsibilities Define integrated offer strategies based on customer needs, competitive dynamics and business objectives
Translate strategic plans into actionable offer requirements with clear constructs, eligibility, pricing, messaging and positioning
Develop unified targeting, positioning and messaging frameworks to deliver a consistent value proposition across multiple product offers
Create offer-driven briefs that guide Creative, Brand, Media and CRM teams on goals, audiences, messaging and key tactics
Collaborate with cross-functional teams to ensure messaging consistency and strengthen portfolio storytelling throughout launches
Manage offer integrity by aligning naming conventions, compliance requirements and lifecycle management
Build, document and share offer frameworks, playbooks and enablement materials for clarity across partner teams
Develop annual and quarterly roadmaps to sequence launches and marketing programs across Internet, Mobile and Devices
Lead cross-functional teams to align deliverables, readiness requirements and operational plans for on-time launches
Oversee launch execution, manage workflows, resolve risks and drive go
o-go decisions Track program performance and provide updates to stakeholders, optimizing programs based on learnings and codifying best practices Working Conditions Office environment What You’ll Bring to Spectrum Required Qualifications Education Bachelor’s degree or related discipline or equivalent experience Experience 7+ years of marketing experience Skills Functions and thrives in a high velocity, complex, multi-product, and multi-segment launch environment Ability to drive successful product and/or offer launches in consumer businesses Strong strategic thinking skills and ability to rationalize multiple offers/products into a single value proposition to target audience Significant experience with and ability to work within and lead creative, media, and CRM workstreams; able to partner across key marketing stakeholders Preferred Qualifications Education MBA or master’s degree Experience 10+ years across agency and corporate marketing teams Skills Deep experience in consumer businesses such as Internet, Mobile and Devices Creative or marketing agency experience Fortune 500 marketing experience Compensation and Benefits We offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of well-being at every stage of life. Note: A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances. Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Grow Your Career Here We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum. #J-18808-Ljbffr
o-go decisions Track program performance and provide updates to stakeholders, optimizing programs based on learnings and codifying best practices Working Conditions Office environment What You’ll Bring to Spectrum Required Qualifications Education Bachelor’s degree or related discipline or equivalent experience Experience 7+ years of marketing experience Skills Functions and thrives in a high velocity, complex, multi-product, and multi-segment launch environment Ability to drive successful product and/or offer launches in consumer businesses Strong strategic thinking skills and ability to rationalize multiple offers/products into a single value proposition to target audience Significant experience with and ability to work within and lead creative, media, and CRM workstreams; able to partner across key marketing stakeholders Preferred Qualifications Education MBA or master’s degree Experience 10+ years across agency and corporate marketing teams Skills Deep experience in consumer businesses such as Internet, Mobile and Devices Creative or marketing agency experience Fortune 500 marketing experience Compensation and Benefits We offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of well-being at every stage of life. Note: A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances. Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Grow Your Career Here We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum. #J-18808-Ljbffr