Signage and Wayfinding Designer
Gensler, Atlanta, GA, United States
About the Role
This junior to mid‑level role is a hands‑on designer, thinker, and collaborator. You must love to push new ideas, be passionate about design, and get excited about juggling diverse projects while working with exceptionally talented creative leaders. As a Signage + Wayfinding Designer, you will be responsible for delivering design and collaborating with fast‑paced interdisciplinary teams to deliver projects ranging from complex signage and wayfinding programs to small bespoke signage solutions.
What You Will Do
Design and concept sign types and wayfinding solutions, building a cohesive sign family
Develop traffic flow diagrams and understand how people move through spaces
Create Signage Location Plans, Message Schedules and Design Intent Documentation for various size projects
Work closely with clients, designers, architects, general contractors and fabricators
Coordinate the development of documentation for construction and installation for signage systems
Travel occasionally to client sites to perform signage surveys, oversee installs, conduct punch lists
Think independently about solutions to complex projects and problems with minimal direction given
Be proactive in the day‑to‑day workflow and be able to anticipate what is next
Be extremely organized around workflow processes
Generate multiple concepts and develop viable, documented design solutions that help solve a variety of problems for our clients
Develop user analysis and hierarchal systems of sign types, messaging, and communication strategies
Integrate color, symbology, and typography into two and three‑dimensional built environments
Apply thoughtful approaches to fundamental design elements such as form, proportion and contrast that are appropriate for the various sizes, scales, and materials within built environments
Apply real world knowledge and experience within all phases of signage and wayfinding projects from concept to completion
Conduct research for the organizational, cultural, and physical context surrounding a project
Synthesize research and insights to develop strategies that address a project’s specific needs
Collaborate with clients, design teams and fabrication partners across multiple industries
Prepare final documentation including message schedules, sign location plans and sign type drawings
Your Qualifications
Bachelor’s degree in graphic design, industrial design, environmental design, architecture, visual communication, or related field – as exemplified in submitted portfolio
Minimum 3‑6 years professional experience in signage and wayfinding design, environmental graphic design, or similar studio experience
Strong graphic sensibilities including typography, color, and hierarchy, and an ability to integrate brand identity standards
Understanding of ADA, fire, and life‑safety signage codes, with the ability to research, analyze, and design compliant exterior and interior signage systems within complex regulatory constraints
Excellent analytical, problem‑solving, and communication skills that work well in an interdisciplinary, fast‑paced, collaborative environment
Strong organization, communication and presentation abilities
Thorough, thoughtful, and ability to work independently
Strong work ethic, with demonstrated efficiency, flexibility, and a positive spirit
Attention to detail and maintaining a high level of accuracy
Knowledge of signage materials, finishes and fabrication methods
Strong time management and organization skills are imperative to juggle multiple tasks, clients, and resources
Expertise in Adobe Creative Suite (Illustrator, InDesign, Photoshop) with CAD Tools plugin and MS Office
Proficiency in drawing new designs within multiple scales
Reviewing, understanding and working with architectural construction documents, scales, sections, plans and elevations
Proficiency in SketchUp, Revit, or other 3D modeling programs a strong plus
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What You Will Do
Design and concept sign types and wayfinding solutions, building a cohesive sign family
Develop traffic flow diagrams and understand how people move through spaces
Create Signage Location Plans, Message Schedules and Design Intent Documentation for various size projects
Work closely with clients, designers, architects, general contractors and fabricators
Coordinate the development of documentation for construction and installation for signage systems
Travel occasionally to client sites to perform signage surveys, oversee installs, conduct punch lists
Think independently about solutions to complex projects and problems with minimal direction given
Be proactive in the day‑to‑day workflow and be able to anticipate what is next
Be extremely organized around workflow processes
Generate multiple concepts and develop viable, documented design solutions that help solve a variety of problems for our clients
Develop user analysis and hierarchal systems of sign types, messaging, and communication strategies
Integrate color, symbology, and typography into two and three‑dimensional built environments
Apply thoughtful approaches to fundamental design elements such as form, proportion and contrast that are appropriate for the various sizes, scales, and materials within built environments
Apply real world knowledge and experience within all phases of signage and wayfinding projects from concept to completion
Conduct research for the organizational, cultural, and physical context surrounding a project
Synthesize research and insights to develop strategies that address a project’s specific needs
Collaborate with clients, design teams and fabrication partners across multiple industries
Prepare final documentation including message schedules, sign location plans and sign type drawings
Your Qualifications
Bachelor’s degree in graphic design, industrial design, environmental design, architecture, visual communication, or related field – as exemplified in submitted portfolio
Minimum 3‑6 years professional experience in signage and wayfinding design, environmental graphic design, or similar studio experience
Strong graphic sensibilities including typography, color, and hierarchy, and an ability to integrate brand identity standards
Understanding of ADA, fire, and life‑safety signage codes, with the ability to research, analyze, and design compliant exterior and interior signage systems within complex regulatory constraints
Excellent analytical, problem‑solving, and communication skills that work well in an interdisciplinary, fast‑paced, collaborative environment
Strong organization, communication and presentation abilities
Thorough, thoughtful, and ability to work independently
Strong work ethic, with demonstrated efficiency, flexibility, and a positive spirit
Attention to detail and maintaining a high level of accuracy
Knowledge of signage materials, finishes and fabrication methods
Strong time management and organization skills are imperative to juggle multiple tasks, clients, and resources
Expertise in Adobe Creative Suite (Illustrator, InDesign, Photoshop) with CAD Tools plugin and MS Office
Proficiency in drawing new designs within multiple scales
Reviewing, understanding and working with architectural construction documents, scales, sections, plans and elevations
Proficiency in SketchUp, Revit, or other 3D modeling programs a strong plus
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