Google Ads & Website Content Specialist - Chicago
Eyas Landing, Chicago, IL, United States
About Three Birds. One Mission.
Three Birds. One Mission. brings together Blue Bird Day, Eyas Landing, and Merlin Day Academy to deliver collaborative, evidence‑based, and compassionate care for children and adolescents ages 0‑21. Our interdisciplinary teams support children's physical, emotional, and academic development through therapeutic, educational, and diagnostic services—all under one mission: helping children thrive.
About the Role We are seeking a Google Ads & Website Content Specialist to support our growing organization by managing paid digital advertising and enhancing website content across our brands. This role is ideal for a digital marketer who is both data‑driven and mission‑minded, with experience communicating sensitive, family‑focused healthcare services clearly and compassionately. You will play a key role in increasing awareness, driving qualified inquiries, and ensuring our online presence accurately reflects the warmth, expertise, and credibility of Three Birds. One Mission.
Key Responsibilities
Plan, create, and manage Google Ads campaigns for multiple service lines and locations (Search, Display, and remarketing)
Conduct keyword research and write thoughtful, compliant ad copy aligned with pediatric therapy and education services
Optimize campaigns for conversions, cost efficiency, and geographic targeting
Monitor performance using Google Ads, GA4, and conversion tracking
Update and optimize website content and landing pages to improve user experience and conversion rates
Ensure content is consistent with our brand voice: empathetic, professional, and family‑centered
Collaborate with leadership, clinical, and admissions teams to align messaging with services and growth goals
Support SEO best practices across web content (headers, metadata, page structure)
Recommend opportunities to improve visibility, accessibility, and digital engagement
Required Qualifications
Bachelor's degree in marketing, communications, or related field
Proven experience managing Google Ads campaigns
Experience updating and maintaining websites (WordPress or similar CMS)
Strong copywriting and content editing skills
Understanding of SEO, user experience, and conversion optimization
Ability to analyze performance data and translate it into actionable insights
Excellent communication skills and attention to detail
Passion for neurodiversity, child development, and inclusive care
Preferred Qualifications
Google Ads Certification
Experience in social media and marketing, preferably in healthcare, education, or nonprofit sectors
Familiarity with GA4, Tag Manager, and accessibility best practices
Experience managing multiple brands or locations under one organization
Benefits (Full-Time)
Competitive salary
Health, dental, vision, and life insurance
PTO and paid holidays
401(k) with generous company match
Professional development days
Structured onboarding
Salary: $60,000 – $70,000 per year
#J-18808-Ljbffr
About the Role We are seeking a Google Ads & Website Content Specialist to support our growing organization by managing paid digital advertising and enhancing website content across our brands. This role is ideal for a digital marketer who is both data‑driven and mission‑minded, with experience communicating sensitive, family‑focused healthcare services clearly and compassionately. You will play a key role in increasing awareness, driving qualified inquiries, and ensuring our online presence accurately reflects the warmth, expertise, and credibility of Three Birds. One Mission.
Key Responsibilities
Plan, create, and manage Google Ads campaigns for multiple service lines and locations (Search, Display, and remarketing)
Conduct keyword research and write thoughtful, compliant ad copy aligned with pediatric therapy and education services
Optimize campaigns for conversions, cost efficiency, and geographic targeting
Monitor performance using Google Ads, GA4, and conversion tracking
Update and optimize website content and landing pages to improve user experience and conversion rates
Ensure content is consistent with our brand voice: empathetic, professional, and family‑centered
Collaborate with leadership, clinical, and admissions teams to align messaging with services and growth goals
Support SEO best practices across web content (headers, metadata, page structure)
Recommend opportunities to improve visibility, accessibility, and digital engagement
Required Qualifications
Bachelor's degree in marketing, communications, or related field
Proven experience managing Google Ads campaigns
Experience updating and maintaining websites (WordPress or similar CMS)
Strong copywriting and content editing skills
Understanding of SEO, user experience, and conversion optimization
Ability to analyze performance data and translate it into actionable insights
Excellent communication skills and attention to detail
Passion for neurodiversity, child development, and inclusive care
Preferred Qualifications
Google Ads Certification
Experience in social media and marketing, preferably in healthcare, education, or nonprofit sectors
Familiarity with GA4, Tag Manager, and accessibility best practices
Experience managing multiple brands or locations under one organization
Benefits (Full-Time)
Competitive salary
Health, dental, vision, and life insurance
PTO and paid holidays
401(k) with generous company match
Professional development days
Structured onboarding
Salary: $60,000 – $70,000 per year
#J-18808-Ljbffr