PPC & Meta Ads Specialist (Contract) >>
CHAMP Digital, Newton, MA, United States
We’re seeking an experienced PPC & Meta Ads Specialist to take complete ownership of our client onboarding process and campaign execution. This is a hands‑on role for someone who thrives on building high‑performing advertising systems from the ground up and driving measurable business outcomes for clients.
This position is contract but can evolve to a full time position.
We are looking for someone who can build advertising systems from scratch, troubleshoot technical tracking issues, and get excited about improving conversion rates. You think in terms of customer journeys, not just campaigns, and you know the difference between traffic that looks good in a dashboard and traffic that actually drives revenue. You’re comfortable working independently while collaborating closely with account teams, and you can explain complex strategies to clients in ways that build confidence and trust.
Primary Responsibilities
Own the complete onboarding process for new advertising clients from initial discovery through campaign launch
Set up and configure conversion tracking across multiple platforms including Shopify, WooCommerce, and custom landing pages with form CTAs
Implement tracking via Google Tag Manager and ensure accurate data flow into GA4
Establish proper attribution models and reporting frameworks for each client (eCommerce and Lead Generation)
Campaign Strategy & Execution
Develop and execute full‑funnel advertising strategies focused on driving qualified conversions and sales, not vanity metrics
Lead campaign strategy across Meta Ads (primary focus), LinkedIn Ads, Google Ads, and programmatic channels
Provide creative direction and write high‑converting ad copy that aligns with brand voice and conversion goals
Build and optimize campaigns with a deep understanding of audience targeting, bidding strategies, and platform algorithms
Performance & Optimization
Continuously monitor, analyze, and optimize campaigns to improve ROAS and meet client KPIs
Conduct regular performance analysis and identify opportunities for growth and efficiency
Stay current on platform updates, new features, and industry best practices
Collaboration & Communication
Partner with our account management team to ensure seamless client service delivery
Join monthly client calls to present strategy recommendations, share insights, and discuss performance
Translate complex data and strategies into clear, actionable insights for clients
Required Qualifications
Minimum 5 years of hands‑on experience at a digital marketing agency
Expert‑level proficiency in Meta Ads Manager with proven track record of successful campaigns
Hands‑on experience managing Google Ads accounts (Search, Display, Shopping, YouTube)
Working knowledge of LinkedIn Ads and programmatic advertising platforms
Demonstrated experience setting up conversion tracking via Google Tag Manager
Proficiency with GA4 setup, analysis, and reporting
Experience with e‑commerce platforms, specifically Shopify and WooCommerce
Strong copywriting skills with portfolio of ad creative
Deep understanding of conversion rate optimization and landing page best practices
What Success Looks Like
Seamless client onboarding experiences with accurate tracking from day one
Consistent achievement of client ROAS and conversion goals
Strong client retention driven by strategic insights and measurable results
Proactive optimization that continually improves campaign performance
#J-18808-Ljbffr
This position is contract but can evolve to a full time position.
We are looking for someone who can build advertising systems from scratch, troubleshoot technical tracking issues, and get excited about improving conversion rates. You think in terms of customer journeys, not just campaigns, and you know the difference between traffic that looks good in a dashboard and traffic that actually drives revenue. You’re comfortable working independently while collaborating closely with account teams, and you can explain complex strategies to clients in ways that build confidence and trust.
Primary Responsibilities
Own the complete onboarding process for new advertising clients from initial discovery through campaign launch
Set up and configure conversion tracking across multiple platforms including Shopify, WooCommerce, and custom landing pages with form CTAs
Implement tracking via Google Tag Manager and ensure accurate data flow into GA4
Establish proper attribution models and reporting frameworks for each client (eCommerce and Lead Generation)
Campaign Strategy & Execution
Develop and execute full‑funnel advertising strategies focused on driving qualified conversions and sales, not vanity metrics
Lead campaign strategy across Meta Ads (primary focus), LinkedIn Ads, Google Ads, and programmatic channels
Provide creative direction and write high‑converting ad copy that aligns with brand voice and conversion goals
Build and optimize campaigns with a deep understanding of audience targeting, bidding strategies, and platform algorithms
Performance & Optimization
Continuously monitor, analyze, and optimize campaigns to improve ROAS and meet client KPIs
Conduct regular performance analysis and identify opportunities for growth and efficiency
Stay current on platform updates, new features, and industry best practices
Collaboration & Communication
Partner with our account management team to ensure seamless client service delivery
Join monthly client calls to present strategy recommendations, share insights, and discuss performance
Translate complex data and strategies into clear, actionable insights for clients
Required Qualifications
Minimum 5 years of hands‑on experience at a digital marketing agency
Expert‑level proficiency in Meta Ads Manager with proven track record of successful campaigns
Hands‑on experience managing Google Ads accounts (Search, Display, Shopping, YouTube)
Working knowledge of LinkedIn Ads and programmatic advertising platforms
Demonstrated experience setting up conversion tracking via Google Tag Manager
Proficiency with GA4 setup, analysis, and reporting
Experience with e‑commerce platforms, specifically Shopify and WooCommerce
Strong copywriting skills with portfolio of ad creative
Deep understanding of conversion rate optimization and landing page best practices
What Success Looks Like
Seamless client onboarding experiences with accurate tracking from day one
Consistent achievement of client ROAS and conversion goals
Strong client retention driven by strategic insights and measurable results
Proactive optimization that continually improves campaign performance
#J-18808-Ljbffr