Field Marketing Manager
Ashley Furniture Industries, Phoenix, AZ, United States
Build Your Career with Ashley Furniture- Where Innovation Meets Comfort
Who We Are:
At Ashley, inspiring the love of home is at the heart of everything we do. As the world’s largest manufacturer of home furnishings, we’re more than a business — we’re a family driven by innovation, competitiveness, and an unwavering commitment to excellence. We persevere through challenges, push beyond the status quo, and constantly seek better ways to deliver an exceptional customer experience. Our solutions-first mindset and dedication to growth are why Ashley remains #1 in our industry.
If you’re ready to grow, you’ve come to the right place. With a true “Growth Mindset,” Ashley Furniture invests in developing future leaders and helps every team member learn from the best in the business.
If you are a current Ashley employee : Please login to your UKG account and apply using the internal job board.
Location:
Phoenix, AZ (This role is 100% Onsite)
Summary:
The Field Marketing Manager partners with the Senior Manager, Field Marketing, to develop and execute comprehensive marketing strategies within their designated region. This role requires extreme ownership and accountability for driving retail store growth through strategic marketing initiatives, community engagement, and experiential activations. The position serves as a critical link between corporate marketing strategy and local market execution.
Responsibilities: Strategic Planning & Execution
Develop and measure comprehensive marketing plans that directly support regional sales objectives
Plan and execute store events, community events, and experiential activations within designated region
Create regional playbooks based on local market research and insights
Ensure flawless execution of all field marketing initiatives
Study and analyze local markets to identify opportunities and trends
Research competitors and provide actionable insights for continuous improvement
Monitor and analyze initiative performance metrics
Report results and recommendations to management team
Budget & Project Management
Manage local marketing budgets effectively
Oversee project timelines and deliverables
Handle multiple projects simultaneously within established time constraints
Maintain documentation and tracking systems
Brand Representation
Demonstrate Ashley's Core and Growth Values in all job performance
Work professionally with customers, co-workers, vendors, and partners
Serve as regional brand ambassador
Travel : Some travel required within region
Qualifications:
3+ years of experience in Marketing
Bachelor's Degree in Marketing or related field (or equivalent work experience)
Strong attention to detail
Excellent verbal and written communication skills
Excellent interpersonal skills
Effective time management and organizational skills
Ability to work independently and in team environments
Proficiency with document management systems
Strong analytical and problem-solving skills
Ability to maintain confidentiality
Working knowledge of Continuous Improvement methodologies
Ability to perform under strong demands in fast-paced environments
Professional customer service orientation
Empathy, understanding, and patience with employees and external customers
This position is located in a climate-controlled office environment with standard lighting and moderate noise levels typical of professional workspace settings. The role primarily involves sitting at a desk for extended periods while working with computers, phones, and other office equipment. The collaborative environment includes interaction with team members and may require attendance at meetings, conference calls, and cross-departmental communications during regular business hours.
Benefits We Offer:
Health, Dental, Vision, Employee Assistance Program
Paid Time Off; increases with years of service
Generous Employee Discount on home furnishings
Professional Development Opportunities
Tuition Assistance
Ashley Wellness Centers (location specific)
401(k) and Profit Sharing
Life Insurance
Our Core Values:
Honesty & Integrity:
Acts with transparency, discretion, and ethical judgment. Trusted to handle sensitive information and provide accurate, unbiased insights.
(Dirty Fingernail:
Takes full accountability for outcomes, not just tasks. Inspects details, ensures data accuracy, and follows through to completion.
Continuous Improvement:
Actively seeks better ways to improve templates, tools, and processes. Learns from prior initiatives and embeds lessons into standard work.
Growth & Results Focus:
Understands how transformation initiatives drive growth, cost reduction, and profitability. Keeps work aligned to enterprise priorities.
Culture of Leadership : Leads through influence, reliability, and example. Builds trust across functions and supports leaders at every level.
Customer-Centric & Boundaryless:
Works across silos for the greater good of the organization. Ensures outputs meet the needs of executives, initiative owners, and teams.
Operational Excellence:
Demonstrates strong organizational discipline, attention to detail, and the ability to translate ambiguity into clear, executable tools.
Interested in learning more about Ashley Furniture’s Community Engagement programs, Environmental Stewardship, or our Core Values, click the links below:
Corporate Social Responsibility We are an Equal Opportunity Employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. This job description does not constitute a written or implied contract of employment. The company reserves the right to revise or change job duties and responsibilities as the need arises.
Notice to Search Firms:
We are not seeking assistance or accepting unsolicited resumes from search firms. We will not pay any placement, referral or other fees to any search firms unless we have agreed otherwise in a valid, written agreement for the specific position posted and signed by an authorized representative of Ashley Furniture Industries.
Please note this position is not eligible for current or future employment sponsorship. Candidates must be legally authorized to work in the United States without the need for visa sponsorship now or at any time in the future.
#J-18808-Ljbffr
If you’re ready to grow, you’ve come to the right place. With a true “Growth Mindset,” Ashley Furniture invests in developing future leaders and helps every team member learn from the best in the business.
If you are a current Ashley employee : Please login to your UKG account and apply using the internal job board.
Location:
Phoenix, AZ (This role is 100% Onsite)
Summary:
The Field Marketing Manager partners with the Senior Manager, Field Marketing, to develop and execute comprehensive marketing strategies within their designated region. This role requires extreme ownership and accountability for driving retail store growth through strategic marketing initiatives, community engagement, and experiential activations. The position serves as a critical link between corporate marketing strategy and local market execution.
Responsibilities: Strategic Planning & Execution
Develop and measure comprehensive marketing plans that directly support regional sales objectives
Plan and execute store events, community events, and experiential activations within designated region
Create regional playbooks based on local market research and insights
Ensure flawless execution of all field marketing initiatives
Study and analyze local markets to identify opportunities and trends
Research competitors and provide actionable insights for continuous improvement
Monitor and analyze initiative performance metrics
Report results and recommendations to management team
Budget & Project Management
Manage local marketing budgets effectively
Oversee project timelines and deliverables
Handle multiple projects simultaneously within established time constraints
Maintain documentation and tracking systems
Brand Representation
Demonstrate Ashley's Core and Growth Values in all job performance
Work professionally with customers, co-workers, vendors, and partners
Serve as regional brand ambassador
Travel : Some travel required within region
Qualifications:
3+ years of experience in Marketing
Bachelor's Degree in Marketing or related field (or equivalent work experience)
Strong attention to detail
Excellent verbal and written communication skills
Excellent interpersonal skills
Effective time management and organizational skills
Ability to work independently and in team environments
Proficiency with document management systems
Strong analytical and problem-solving skills
Ability to maintain confidentiality
Working knowledge of Continuous Improvement methodologies
Ability to perform under strong demands in fast-paced environments
Professional customer service orientation
Empathy, understanding, and patience with employees and external customers
This position is located in a climate-controlled office environment with standard lighting and moderate noise levels typical of professional workspace settings. The role primarily involves sitting at a desk for extended periods while working with computers, phones, and other office equipment. The collaborative environment includes interaction with team members and may require attendance at meetings, conference calls, and cross-departmental communications during regular business hours.
Benefits We Offer:
Health, Dental, Vision, Employee Assistance Program
Paid Time Off; increases with years of service
Generous Employee Discount on home furnishings
Professional Development Opportunities
Tuition Assistance
Ashley Wellness Centers (location specific)
401(k) and Profit Sharing
Life Insurance
Our Core Values:
Honesty & Integrity:
Acts with transparency, discretion, and ethical judgment. Trusted to handle sensitive information and provide accurate, unbiased insights.
(Dirty Fingernail:
Takes full accountability for outcomes, not just tasks. Inspects details, ensures data accuracy, and follows through to completion.
Continuous Improvement:
Actively seeks better ways to improve templates, tools, and processes. Learns from prior initiatives and embeds lessons into standard work.
Growth & Results Focus:
Understands how transformation initiatives drive growth, cost reduction, and profitability. Keeps work aligned to enterprise priorities.
Culture of Leadership : Leads through influence, reliability, and example. Builds trust across functions and supports leaders at every level.
Customer-Centric & Boundaryless:
Works across silos for the greater good of the organization. Ensures outputs meet the needs of executives, initiative owners, and teams.
Operational Excellence:
Demonstrates strong organizational discipline, attention to detail, and the ability to translate ambiguity into clear, executable tools.
Interested in learning more about Ashley Furniture’s Community Engagement programs, Environmental Stewardship, or our Core Values, click the links below:
Corporate Social Responsibility We are an Equal Opportunity Employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. This job description does not constitute a written or implied contract of employment. The company reserves the right to revise or change job duties and responsibilities as the need arises.
Notice to Search Firms:
We are not seeking assistance or accepting unsolicited resumes from search firms. We will not pay any placement, referral or other fees to any search firms unless we have agreed otherwise in a valid, written agreement for the specific position posted and signed by an authorized representative of Ashley Furniture Industries.
Please note this position is not eligible for current or future employment sponsorship. Candidates must be legally authorized to work in the United States without the need for visa sponsorship now or at any time in the future.
#J-18808-Ljbffr