Communications Editor
Virginia's Community College System, Richmond, VA, United States
Job Overview
Germanna Community College is a public, open access institution of higher education in the Virginia Community College System. The College is a dynamic learning organization that serves as a regional leader and preferred partner where quality learning experiences enable students to participate effectively in the social, economic, political, intellectual, and cultural life of their communities.
Germanna is seeking to hire a Communications Editor to oversee a college-wide style guide – effectively maintaining the “voice” of the college – and to write persuasive copy to be delivered across multiple channels including the college website, social media, advertising and email marketing. The position will allow the college to utilize email marketing to further enhance how the college reaches niche audiences, and will create an immediate impact on how quickly and effectively key messages are delivered. The Communications Editor is essentially the college storyteller, crafting powerful messages to be delivered across all channels to key audiences including prospective students and parents, graduates and alumni, prospective donors and current and returning students.
Responsibilities Oversee and maintain the college-wide style guide and voice.
Write persuasive copy for the college website, social media, advertising, and email marketing.
Support marketing campaigns using multiple media and support the educational foundation’s development programs.
Assist the agency or state government in the event of an emergency declaration by the Governor.
Qualifications
Experience in a related position.
Ability to meet marketing goals for a mid‑sized, complex organization.
Ability to support successful marketing campaigns using multiple forms of media and support development and fundraising programs of the GCC Educational Foundation.
Ability to synthesize complex information into content that is easily understood by external audiences.
Excellent writing, proofreading, and copy‑editing skills.
Ability to manage multiple projects from inception to completion.
Ability to work a flexible schedule that may include evenings and weekends.
Knowledge of project management (Agile methodology preferred).
Knowledge of AP style.
Knowledge of web style guides and branding best practices.
Knowledge of web accessibility and SEO best practices and a strong understanding of semantic markup.
Knowledge of copywriting best practices.
Knowledge of email list management best practices.
Knowledge of search engine optimization, accessibility and readability when writing for the web.
Knowledge of professional marketing principles, practices, and techniques.
Additional Considerations
Knowledge of Germanna Community College’s Strategic Plan.
Knowledge of Germanna Community College’s mission.
Knowledge of Germanna Community College’s Educational Foundation mission.
EEO Statement The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non‑merit factors.
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Germanna is seeking to hire a Communications Editor to oversee a college-wide style guide – effectively maintaining the “voice” of the college – and to write persuasive copy to be delivered across multiple channels including the college website, social media, advertising and email marketing. The position will allow the college to utilize email marketing to further enhance how the college reaches niche audiences, and will create an immediate impact on how quickly and effectively key messages are delivered. The Communications Editor is essentially the college storyteller, crafting powerful messages to be delivered across all channels to key audiences including prospective students and parents, graduates and alumni, prospective donors and current and returning students.
Responsibilities Oversee and maintain the college-wide style guide and voice.
Write persuasive copy for the college website, social media, advertising, and email marketing.
Support marketing campaigns using multiple media and support the educational foundation’s development programs.
Assist the agency or state government in the event of an emergency declaration by the Governor.
Qualifications
Experience in a related position.
Ability to meet marketing goals for a mid‑sized, complex organization.
Ability to support successful marketing campaigns using multiple forms of media and support development and fundraising programs of the GCC Educational Foundation.
Ability to synthesize complex information into content that is easily understood by external audiences.
Excellent writing, proofreading, and copy‑editing skills.
Ability to manage multiple projects from inception to completion.
Ability to work a flexible schedule that may include evenings and weekends.
Knowledge of project management (Agile methodology preferred).
Knowledge of AP style.
Knowledge of web style guides and branding best practices.
Knowledge of web accessibility and SEO best practices and a strong understanding of semantic markup.
Knowledge of copywriting best practices.
Knowledge of email list management best practices.
Knowledge of search engine optimization, accessibility and readability when writing for the web.
Knowledge of professional marketing principles, practices, and techniques.
Additional Considerations
Knowledge of Germanna Community College’s Strategic Plan.
Knowledge of Germanna Community College’s mission.
Knowledge of Germanna Community College’s Educational Foundation mission.
EEO Statement The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non‑merit factors.
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