Senior Paid Media Specialist
Brown University, Providence, RI, United States
Senior Paid Media Specialist
Brown University, School of Professional Studies.
Responsibilities
Lead the strategy, execution, and analysis of paid advertising initiatives for master’s, certificate, and executive education programs.
Own the paid media function, including campaign planning, budget management, continuous optimization, and reporting.
Partner with creative and communications teams to develop high‑performing ad creatives and messaging.
Ensure accurate tracking, attribution, and data integrity across platforms.
Develop and maintain KPI‑driven dashboards; translate campaign data into actionable insights and recommend improvements.
Collaborate with the CRM administrator to align lead source attribution and funnel analysis.
Qualifications – Required
Bachelor’s degree in marketing, communications, advertising, or related field (or equivalent experience).
5–7 years of paid media or performance marketing experience.
Experience managing multi‑channel campaigns and budgets at scale.
Expertise with Google, Meta, LinkedIn, and Reddit advertising platforms.
Strong fluency in analytics tools (Tableau, GA4, platform dashboards).
Experience leveraging CRM systems (e.g., Slate, Salesforce) for attribution and funnel analysis.
Excellent written and verbal communication skills.
Ability to manage multiple priorities in a fast‑paced environment.
Experience designing and evaluating A/B testing initiatives.
Qualifications – Preferred
Experience in higher education marketing, graduate and/or professional education.
Agency or agency‑side experience.
Familiarity with accessibility considerations for digital content.
Experience with Adobe Express or other web‑based design software.
Familiarity with project management tools and workflow.
Benefits Comprehensive benefits package including health, dental, vision, tuition assistance, retirement, wellness, employee discounts, paid holidays, and flexible work/life balance.
Salary Grade Grade 10.
EEO Statement Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person's race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, in the administration of its policies, programs, and activities. The University recognizes and rewards individuals on the basis of qualifications and performance. The University maintains certain affirmative action programs in compliance with applicable law.
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Responsibilities
Lead the strategy, execution, and analysis of paid advertising initiatives for master’s, certificate, and executive education programs.
Own the paid media function, including campaign planning, budget management, continuous optimization, and reporting.
Partner with creative and communications teams to develop high‑performing ad creatives and messaging.
Ensure accurate tracking, attribution, and data integrity across platforms.
Develop and maintain KPI‑driven dashboards; translate campaign data into actionable insights and recommend improvements.
Collaborate with the CRM administrator to align lead source attribution and funnel analysis.
Qualifications – Required
Bachelor’s degree in marketing, communications, advertising, or related field (or equivalent experience).
5–7 years of paid media or performance marketing experience.
Experience managing multi‑channel campaigns and budgets at scale.
Expertise with Google, Meta, LinkedIn, and Reddit advertising platforms.
Strong fluency in analytics tools (Tableau, GA4, platform dashboards).
Experience leveraging CRM systems (e.g., Slate, Salesforce) for attribution and funnel analysis.
Excellent written and verbal communication skills.
Ability to manage multiple priorities in a fast‑paced environment.
Experience designing and evaluating A/B testing initiatives.
Qualifications – Preferred
Experience in higher education marketing, graduate and/or professional education.
Agency or agency‑side experience.
Familiarity with accessibility considerations for digital content.
Experience with Adobe Express or other web‑based design software.
Familiarity with project management tools and workflow.
Benefits Comprehensive benefits package including health, dental, vision, tuition assistance, retirement, wellness, employee discounts, paid holidays, and flexible work/life balance.
Salary Grade Grade 10.
EEO Statement Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person's race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, in the administration of its policies, programs, and activities. The University recognizes and rewards individuals on the basis of qualifications and performance. The University maintains certain affirmative action programs in compliance with applicable law.
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