Paid Media Specialist
Chatter Buzz, Orlando, FL, United States
About the Job: Paid Media Specialist (PPC)
This is a Full‑Time position, Monday to Friday, 8:30 am to 6:30 pm (EST).
Paid Media Specialists are responsible for the day‑to‑day management of paid digital marketing campaigns, including paid search, display, and social advertising strategies across both B2B and B2C businesses.
General Responsibilities
Plan, set up, and manage direct response‑focused paid search and paid social channels.
Collaborate with other Paid Search/Social managers and digital team members to execute PPC strategies and optimize campaigns promptly.
Measure the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, cost per lead, lead quality, etc.).
Aid communication of performance and test results.
Learn and set up high‑converting landing pages.
Set up analytics and tracking systems to measure campaign success (call tracking, Google Analytics, Google Tag Manager, etc.).
Work with Account Managers to develop budgets and lead forecast recommendations.
Collect spend and lead information for all programs and assist with pacing goals.
Analyze ad performance data, identify trends and insights that optimize and maximize ROI.
Execute A/B tests for ad copy, bid strategies, keywords, audience segments, and images.
Monitor and diagnose performance issues and implement mitigation strategies.
Provide creative recommendations for ad copy, image, and landing sheet page assets.
Keep current on industry trends and testing opportunities.
Qualifications
Fluent in spoken and written English.
4‑year degree from an accredited institution in Marketing or an equivalent discipline, or an appropriate combination of experience and education.
Paid media campaign experience with Google AdWords (remarketing display, search), Bing, Yahoo, Facebook, LinkedIn, and Amazon.
Web analytics and A/B testing knowledge.
Experience in digital marketing for lead generation, channels, sources, best practices, and KPIs.
Ability to analyze, report, and forecast media campaigns.
Excellent communication and time‑management skills.
Attention to detail.
Experience with Google Analytics for a minimum of 3 years.
Experience managing Facebook Advertising for a minimum of 3 years.
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Paid Media Specialists are responsible for the day‑to‑day management of paid digital marketing campaigns, including paid search, display, and social advertising strategies across both B2B and B2C businesses.
General Responsibilities
Plan, set up, and manage direct response‑focused paid search and paid social channels.
Collaborate with other Paid Search/Social managers and digital team members to execute PPC strategies and optimize campaigns promptly.
Measure the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, cost per lead, lead quality, etc.).
Aid communication of performance and test results.
Learn and set up high‑converting landing pages.
Set up analytics and tracking systems to measure campaign success (call tracking, Google Analytics, Google Tag Manager, etc.).
Work with Account Managers to develop budgets and lead forecast recommendations.
Collect spend and lead information for all programs and assist with pacing goals.
Analyze ad performance data, identify trends and insights that optimize and maximize ROI.
Execute A/B tests for ad copy, bid strategies, keywords, audience segments, and images.
Monitor and diagnose performance issues and implement mitigation strategies.
Provide creative recommendations for ad copy, image, and landing sheet page assets.
Keep current on industry trends and testing opportunities.
Qualifications
Fluent in spoken and written English.
4‑year degree from an accredited institution in Marketing or an equivalent discipline, or an appropriate combination of experience and education.
Paid media campaign experience with Google AdWords (remarketing display, search), Bing, Yahoo, Facebook, LinkedIn, and Amazon.
Web analytics and A/B testing knowledge.
Experience in digital marketing for lead generation, channels, sources, best practices, and KPIs.
Ability to analyze, report, and forecast media campaigns.
Excellent communication and time‑management skills.
Attention to detail.
Experience with Google Analytics for a minimum of 3 years.
Experience managing Facebook Advertising for a minimum of 3 years.
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