Senior Associate, Brand Experience
Publicis Groupe, New York, NY, United States
Overview
The
Senior Associate, Brand Experience
(BE) is to be the day‑to‑day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity. The Senior Associate works cross‑functionally with internal teams, vendors, and clients to develop and execute multi‑channel media plans. They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.
Responsibilities
Assist in the development of digital media plan options and recommendations
Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis
Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
Demonstrate proficiency with systems/tools (Media Tools, Kantar, MRI, etc.)
Gather and analyze appropriate research to provide sound, strategic, consumer insights‑driven digital media recommendations
Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process
Demonstrate creativity and agility when problem solving
Delivering POVs/position papers on key client issues and/or client opportunities
Prepare media authorizations per approved plans/project requests
Foster strong relationships with internal teams and client groups
Assist with other projects or responsibilities as assigned
Qualifications
1+ years of media planning or buying experience and MRI knowledge
Working knowledge of media systems/platforms (Media Tools Flowchart Software, R/F and Optimization Software, Kantar, MRI, Pathmatics, Prisma/Mediaocean, Mbox, GWI)
Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
Strong communication and presentation skills
Curious and motivated, solution‑oriented problem solver
Ability to work independently as well as in a team setting
Strong organizational, time management, and problem‑solving skills
Detail‑oriented with the ability to multi‑task and manage priorities and deadlines in a fast‑paced environment
Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $50,065 - $73,944.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr
Senior Associate, Brand Experience
(BE) is to be the day‑to‑day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity. The Senior Associate works cross‑functionally with internal teams, vendors, and clients to develop and execute multi‑channel media plans. They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.
Responsibilities
Assist in the development of digital media plan options and recommendations
Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis
Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
Demonstrate proficiency with systems/tools (Media Tools, Kantar, MRI, etc.)
Gather and analyze appropriate research to provide sound, strategic, consumer insights‑driven digital media recommendations
Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process
Demonstrate creativity and agility when problem solving
Delivering POVs/position papers on key client issues and/or client opportunities
Prepare media authorizations per approved plans/project requests
Foster strong relationships with internal teams and client groups
Assist with other projects or responsibilities as assigned
Qualifications
1+ years of media planning or buying experience and MRI knowledge
Working knowledge of media systems/platforms (Media Tools Flowchart Software, R/F and Optimization Software, Kantar, MRI, Pathmatics, Prisma/Mediaocean, Mbox, GWI)
Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
Strong communication and presentation skills
Curious and motivated, solution‑oriented problem solver
Ability to work independently as well as in a team setting
Strong organizational, time management, and problem‑solving skills
Detail‑oriented with the ability to multi‑task and manage priorities and deadlines in a fast‑paced environment
Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $50,065 - $73,944.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr