Brand Representative, PF/L
EssilorLuxottica, New York, NY, United States
Requisition ID 920450
Store #: U00058 Emp Rep - Upstate NY - Field US
Position: Full-Time
General Function The Sales Representative's responsibility is to achieve sales targets and deliver growth by regularly visiting customers to provide best‑in‑class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program. The incumbent executes brand strategies while maintaining established standards for distribution, training, productivity and merchandising.
Major Duties and Responsibilities
Achieves monthly, quarterly, annual sales, average unit price, distribution and door productivity targets for each of the brand collections they carry.
Develops and adheres to an effective call plan to achieve desired service frequency of customer visits, with a goal of regularly visiting all customers in a 4–12 week rotation or less (with Diamond, Platinum, Gold and Silver priority coverage).
Regularly visits customers to ensure brand visual merchandising, refreshes POP materials regularly along with board space to reflect brand positioning and support sell‑through of product.
Logs visits in One Sales Suite.
Utilizes reports, trainings, samples, hardware/software to effectively manage the customer relationship and to enhance sales effectiveness.
Proactively manages distribution in their territory based on brand guidelines.
Builds strong working relationships at all levels within the practices and businesses they manage.
Utilizes all brand materials to conduct regular customer trainings to reinforce knowledge and ensure message to the end‑patient/consumer is translated consistently with the brand positioning.
Remains current on trends affecting the business.
Cultivates existing customer base with regular visits to their location, while continuously prospecting for new potential in the market.
Collaborates with sales counterparts (e.g., other brand divisions, Essilor) in delivering broader synergy programs.
Participates in and represents Luxottica in local, regional and national trade shows.
Develops an effective business plan by leveraging Luxottica Rewards program, tools, and resources to demonstrate ROI and deliver sales growth.
Submits weekly/monthly/quarterly metrics to leadership to further develop and support growth strategies.
Attends required corporate training sessions, conference calls, team meetings and appointments within the district.
Develops and conducts trunk shows and other patient/consumer events in top practices to create awareness for brands and drive sales.
Basic Qualifications
2+ years (minimum) of direct sales experience with proven track record of results.
Must be able to carry sample bags weighing at least 25 lbs.
Strong written and verbal communication skills.
Proven sales performance and ability to increase revenues.
Strong interpersonal skills and ability to develop relationships.
Excellent training and presentation skills.
Strong visual merchandising background.
Strong problem‑solving and anticipation skills with ability to propose solutions.
Strong PC skills, including Excel, Word, and PowerPoint.
Significant and regular field time required; up to 100% travel.
Valid driver’s license and eligibility to work in the US.
Ability to utilize personal car for work‑related travel on a daily basis.
Preferred Qualifications
BA/BS degree.
Pay Range: 62,353.00–93,878.72
Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.
EssilorLuxottica complies with all applicable laws related to the application and hiring process. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.
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General Function The Sales Representative's responsibility is to achieve sales targets and deliver growth by regularly visiting customers to provide best‑in‑class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program. The incumbent executes brand strategies while maintaining established standards for distribution, training, productivity and merchandising.
Major Duties and Responsibilities
Achieves monthly, quarterly, annual sales, average unit price, distribution and door productivity targets for each of the brand collections they carry.
Develops and adheres to an effective call plan to achieve desired service frequency of customer visits, with a goal of regularly visiting all customers in a 4–12 week rotation or less (with Diamond, Platinum, Gold and Silver priority coverage).
Regularly visits customers to ensure brand visual merchandising, refreshes POP materials regularly along with board space to reflect brand positioning and support sell‑through of product.
Logs visits in One Sales Suite.
Utilizes reports, trainings, samples, hardware/software to effectively manage the customer relationship and to enhance sales effectiveness.
Proactively manages distribution in their territory based on brand guidelines.
Builds strong working relationships at all levels within the practices and businesses they manage.
Utilizes all brand materials to conduct regular customer trainings to reinforce knowledge and ensure message to the end‑patient/consumer is translated consistently with the brand positioning.
Remains current on trends affecting the business.
Cultivates existing customer base with regular visits to their location, while continuously prospecting for new potential in the market.
Collaborates with sales counterparts (e.g., other brand divisions, Essilor) in delivering broader synergy programs.
Participates in and represents Luxottica in local, regional and national trade shows.
Develops an effective business plan by leveraging Luxottica Rewards program, tools, and resources to demonstrate ROI and deliver sales growth.
Submits weekly/monthly/quarterly metrics to leadership to further develop and support growth strategies.
Attends required corporate training sessions, conference calls, team meetings and appointments within the district.
Develops and conducts trunk shows and other patient/consumer events in top practices to create awareness for brands and drive sales.
Basic Qualifications
2+ years (minimum) of direct sales experience with proven track record of results.
Must be able to carry sample bags weighing at least 25 lbs.
Strong written and verbal communication skills.
Proven sales performance and ability to increase revenues.
Strong interpersonal skills and ability to develop relationships.
Excellent training and presentation skills.
Strong visual merchandising background.
Strong problem‑solving and anticipation skills with ability to propose solutions.
Strong PC skills, including Excel, Word, and PowerPoint.
Significant and regular field time required; up to 100% travel.
Valid driver’s license and eligibility to work in the US.
Ability to utilize personal car for work‑related travel on a daily basis.
Preferred Qualifications
BA/BS degree.
Pay Range: 62,353.00–93,878.72
Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.
EssilorLuxottica complies with all applicable laws related to the application and hiring process. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.
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