Investment Strategist - Platforms
TRG, Dallas, TX, United States
Brief Description
TRG is looking for an Investment Strategist, Platforms who is ready to start learning how brands grow and enter a world of platform-driven media to bring evidence-based marketing from theory to real-world investments. Join the Strategy Collective, a cross-disciplinary team of strategists specializing in brand, communications, media investments, and analytics. We’re looking for a strategist to join our growing team with a curiosity for evidence-based marketing and buying-channel platforms that deliver penetration, reach, and spread and deliver on the econometric drivers of advertising profitability.
The Investment Strategy discipline is responsible for securing and activating high-reach, platform-driven media environments delivering broad category attention and ensuring that investments support long-term brand growth and short-term business needs. This role focuses on support for teams achieving broad reach, excess share of voice, and brand consistency across the buying platforms like search and retail media, social TV, and social commerce and experience.
What You’ll Be Doing
Support investment strategy platforms to ensure that plans deliver efficient coverage of category buyers while meeting individual client marketing goals to achieve true brand growth.
Prepare campaign frameworks, maintain communication on campaign development, steward daily campaign maintenance and optimizations, and assist with preparation of in-platform and technology partner reporting.
Collaborate within the investment teams while executing across platforms-based media channels for assigned clients, prioritizing support tasks across investment team members and clients who may or may not have visibility into deadlines across one another.
Develop and maintain relationships with clients, platform sales, and industry communities, representing TRG in a way that aligns with the agency’s vision and values.
Develop an understanding of how large-scale media investments are planned and executed and how platforms-based media capabilities can facilitate campaign delivery.
Begin to develop a framework for evidence-based marketing fundamental principles taught by the Ehrenberg-Bass Institute, The IPA, The APG, LinkedIn B2B Institute, and others in the field of marketing science – such as Byron Sharp, Jenni Romaniuk, Peter Field, Les Binet, Grace Kite, Tom Roach, Sarah Carter, Mark Ritson, Ty Heath, Karen Nelson-Field, James Hurman, Fergus O’Carroll, Orlando Wood, Andrew Tindall, Henry Innis, Wiemer Snijders, and Ethan Decker.
What You’re Good At
Asking thoughtful, strategic questions, not just to clarify tasks but to deepen understanding of the job in front of you.
Communicating complex ideas clearly and confidently – in writing, discussion, and presentation – across cross-functional teams and clients.
Strong collaboration across multiple teams and ability to connect multiple conversations into a single, comprehensive narrative or direction.
Managing multiple workstreams with structure, attention to detail, and composure under pressure.
Demonstrating intellectual curiosity and a commitment to continuous learning within the marketing effectiveness ecosystem.
What You Have In Your Background
Education, experience, or passion to develop a foundation of marketing or advertising media or agency structures.
Ability to self-manage time and handle multiple projects at once, while meeting deadlines and quality of work.
An eagerness to continue learning both tactical processes and underlying marketing principles to grow into an effective investment strategist.
Strong attention to detail, organization, and stewardship of projects as assigned by multiple teams.
Developing platforms-based activation skills and an understanding of the platforms media ecosystem, and soft skills to represent TRG in the vendor community.
A curiosity to learn marketing effectiveness frameworks including How Brands Grow (Sharp), Building Distinctive Brand Assets (Romaniuk), The Long and the Short of It (Binet & Field), and The Case for Creativity (Hurman). These books matter because they show how creativity and evidence work together to make brands easier to buy by making them harder to forget. Learning the shared language of these principles will be key to growth in this role.
#J-18808-Ljbffr
The Investment Strategy discipline is responsible for securing and activating high-reach, platform-driven media environments delivering broad category attention and ensuring that investments support long-term brand growth and short-term business needs. This role focuses on support for teams achieving broad reach, excess share of voice, and brand consistency across the buying platforms like search and retail media, social TV, and social commerce and experience.
What You’ll Be Doing
Support investment strategy platforms to ensure that plans deliver efficient coverage of category buyers while meeting individual client marketing goals to achieve true brand growth.
Prepare campaign frameworks, maintain communication on campaign development, steward daily campaign maintenance and optimizations, and assist with preparation of in-platform and technology partner reporting.
Collaborate within the investment teams while executing across platforms-based media channels for assigned clients, prioritizing support tasks across investment team members and clients who may or may not have visibility into deadlines across one another.
Develop and maintain relationships with clients, platform sales, and industry communities, representing TRG in a way that aligns with the agency’s vision and values.
Develop an understanding of how large-scale media investments are planned and executed and how platforms-based media capabilities can facilitate campaign delivery.
Begin to develop a framework for evidence-based marketing fundamental principles taught by the Ehrenberg-Bass Institute, The IPA, The APG, LinkedIn B2B Institute, and others in the field of marketing science – such as Byron Sharp, Jenni Romaniuk, Peter Field, Les Binet, Grace Kite, Tom Roach, Sarah Carter, Mark Ritson, Ty Heath, Karen Nelson-Field, James Hurman, Fergus O’Carroll, Orlando Wood, Andrew Tindall, Henry Innis, Wiemer Snijders, and Ethan Decker.
What You’re Good At
Asking thoughtful, strategic questions, not just to clarify tasks but to deepen understanding of the job in front of you.
Communicating complex ideas clearly and confidently – in writing, discussion, and presentation – across cross-functional teams and clients.
Strong collaboration across multiple teams and ability to connect multiple conversations into a single, comprehensive narrative or direction.
Managing multiple workstreams with structure, attention to detail, and composure under pressure.
Demonstrating intellectual curiosity and a commitment to continuous learning within the marketing effectiveness ecosystem.
What You Have In Your Background
Education, experience, or passion to develop a foundation of marketing or advertising media or agency structures.
Ability to self-manage time and handle multiple projects at once, while meeting deadlines and quality of work.
An eagerness to continue learning both tactical processes and underlying marketing principles to grow into an effective investment strategist.
Strong attention to detail, organization, and stewardship of projects as assigned by multiple teams.
Developing platforms-based activation skills and an understanding of the platforms media ecosystem, and soft skills to represent TRG in the vendor community.
A curiosity to learn marketing effectiveness frameworks including How Brands Grow (Sharp), Building Distinctive Brand Assets (Romaniuk), The Long and the Short of It (Binet & Field), and The Case for Creativity (Hurman). These books matter because they show how creativity and evidence work together to make brands easier to buy by making them harder to forget. Learning the shared language of these principles will be key to growth in this role.
#J-18808-Ljbffr