Off-Premise Specialist
Constellation Brands, Orlando, FL, United States
Position Summary
This position supports the off‑premise sales component of the distributor's market plan for its geographic area of responsibility. The assigned area of responsibility will be aligned with one or more of Constellation Brands Beer Division’s (CBBD) top off‑premise accounts in a priority DMA. This position is responsible for driving off‑premise sales through effective business planning, retail execution, customer relationship management, and budget management. The individual will act as a high‑level advisor to selected Key Account Managers, National Sales Managers, and Market Development Managers on all items related to off‑premise sales.
Responsibilities
Account Management:
Sell new and expanded distribution to off‑premise accounts.
Build and maintain strong relationships with owners and managers of top off‑premise accounts.
Support training and development initiatives for wholesaler off‑premise teams and key accounts.
Prioritize existing accounts and allocate off‑premise resources (materials, budgets) to meet CBBD market goals.
Identify market‑specific business development opportunities.
Execution Inspection:
Visit and review accounts for compliance with CBBD's retail execution standards.
Identify and communicate execution issues to Market Development Managers and/or Key and National Sales Managers; ensure follow‑up and resolution.
Sales Planning:
Serve as a high‑level advisor to the area Key Account Manager and/or Market Development Manager on all off‑premise sales‑related planning.
Assist Market Development Managers in developing the off‑premise component of their annual business plan, including sales, distribution, and promotional efforts.
Determine programming and promotional plans/spends needed to drive sales and achieve the plan.
Evaluate results versus plan regularly, identify sales deficiency areas, and develop corrective programming to improve performance.
Conduct surveys in conjunction with key CBBD promotional windows.
Pricing:
Review, evaluate, and suggest pricing programs to ensure CBBD's competitiveness in the marketplace.
Marketing & Promotions:
Organize and coordinate promotional activity within the area of responsibility.
Utilize available marketing resources to maximize sales and achieve the plan.
New Products/Packaging:
Develop and execute new product/packaging rollout plans for the assigned off‑premise area.
Work with the sales team to build plans that identify target packages/brands, target account lists, and resource allocation needed to achieve set goals.
Proactively identify challenges that new product introductions face in the area of responsibility.
Minimum Qualifications
A Bachelor’s degree or equivalent experience, ideally with emphasis on Sales and Marketing.
No retail sales experience required; however, two years of professional experience and/or familiarity with consumer packaged goods (CPG) or beverage industries is preferred.
Working knowledge of the promotional marketing process.
Proven track record in building strong customer relationships and internal collaborations.
Ability to proactively gather and use customer feedback to identify needs and opportunities.
Computer literacy with proficiency in Microsoft Word, Excel, and PowerPoint.
Availability to travel a minimum of 20% of working time, including up to five hours of driving per trip.
Preferred Qualifications
Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
Strong oral, written, and interpersonal communication skills.
Ability to achieve performance goals with minimal direction.
Strong math skills, including understanding wholesaler margin, retailer cost of goods calculation, and market discount structures.
Bilingual proficiency.
Physical Requirements / Work Environment
Must be able to stand, walk, sit, and move up to 55 pounds.
Must use hands to handle or feel; reach with hands and arms.
Must climb or balance stairs/ladders; stoop, kneel, crouch, or crawl.
Must have clear vision, both near and far, and the ability to adjust focus.
Must be able to stand for extended periods.
Must possess a valid driver's license and be able to travel by car, plane, or train as needed.
Must be at least 21 years of age and able to work on a computer for extended periods.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Location Orlando, Florida
Equal Opportunity Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition, marital status, gender identity or expression, familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of applicable discrimination laws and regulations).
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This position supports the off‑premise sales component of the distributor's market plan for its geographic area of responsibility. The assigned area of responsibility will be aligned with one or more of Constellation Brands Beer Division’s (CBBD) top off‑premise accounts in a priority DMA. This position is responsible for driving off‑premise sales through effective business planning, retail execution, customer relationship management, and budget management. The individual will act as a high‑level advisor to selected Key Account Managers, National Sales Managers, and Market Development Managers on all items related to off‑premise sales.
Responsibilities
Account Management:
Sell new and expanded distribution to off‑premise accounts.
Build and maintain strong relationships with owners and managers of top off‑premise accounts.
Support training and development initiatives for wholesaler off‑premise teams and key accounts.
Prioritize existing accounts and allocate off‑premise resources (materials, budgets) to meet CBBD market goals.
Identify market‑specific business development opportunities.
Execution Inspection:
Visit and review accounts for compliance with CBBD's retail execution standards.
Identify and communicate execution issues to Market Development Managers and/or Key and National Sales Managers; ensure follow‑up and resolution.
Sales Planning:
Serve as a high‑level advisor to the area Key Account Manager and/or Market Development Manager on all off‑premise sales‑related planning.
Assist Market Development Managers in developing the off‑premise component of their annual business plan, including sales, distribution, and promotional efforts.
Determine programming and promotional plans/spends needed to drive sales and achieve the plan.
Evaluate results versus plan regularly, identify sales deficiency areas, and develop corrective programming to improve performance.
Conduct surveys in conjunction with key CBBD promotional windows.
Pricing:
Review, evaluate, and suggest pricing programs to ensure CBBD's competitiveness in the marketplace.
Marketing & Promotions:
Organize and coordinate promotional activity within the area of responsibility.
Utilize available marketing resources to maximize sales and achieve the plan.
New Products/Packaging:
Develop and execute new product/packaging rollout plans for the assigned off‑premise area.
Work with the sales team to build plans that identify target packages/brands, target account lists, and resource allocation needed to achieve set goals.
Proactively identify challenges that new product introductions face in the area of responsibility.
Minimum Qualifications
A Bachelor’s degree or equivalent experience, ideally with emphasis on Sales and Marketing.
No retail sales experience required; however, two years of professional experience and/or familiarity with consumer packaged goods (CPG) or beverage industries is preferred.
Working knowledge of the promotional marketing process.
Proven track record in building strong customer relationships and internal collaborations.
Ability to proactively gather and use customer feedback to identify needs and opportunities.
Computer literacy with proficiency in Microsoft Word, Excel, and PowerPoint.
Availability to travel a minimum of 20% of working time, including up to five hours of driving per trip.
Preferred Qualifications
Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
Strong oral, written, and interpersonal communication skills.
Ability to achieve performance goals with minimal direction.
Strong math skills, including understanding wholesaler margin, retailer cost of goods calculation, and market discount structures.
Bilingual proficiency.
Physical Requirements / Work Environment
Must be able to stand, walk, sit, and move up to 55 pounds.
Must use hands to handle or feel; reach with hands and arms.
Must climb or balance stairs/ladders; stoop, kneel, crouch, or crawl.
Must have clear vision, both near and far, and the ability to adjust focus.
Must be able to stand for extended periods.
Must possess a valid driver's license and be able to travel by car, plane, or train as needed.
Must be at least 21 years of age and able to work on a computer for extended periods.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Location Orlando, Florida
Equal Opportunity Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition, marital status, gender identity or expression, familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of applicable discrimination laws and regulations).
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