LA Kings - Manager Digital Marketing
Los Angeles Kings, El Segundo, CA, United States
Job Description
The Manager of Digital Marketing helps drive ticket sales, revenue, and long-term fan engagement by improving how we market across digital channels. The role focuses on performance analysis, data-driven decision making, and enhancing the digital journey—from ads to website, app, and communication channels. The Manager also recruits, develops, and supervises the marketing department.
Essential Functions Performance Optimization & Insights
Lead weekly and monthly digital performance reporting across paid media, web, app, email, and SMS.
Deliver clear, executive‑ready insights connecting channel performance directly to ticket sales, revenue, and fan engagement.
Identify performance gaps and develop prioritized optimization recommendations.
Proactively identify trends, opportunities, and risks to inform decision‑making and marketing resource allocation.
Lifecycle Marketing
Build fan segmentation strategies, automated journeys, and personalization frameworks in Salesforce Marketing Cloud.
Improve audience targeting, deliverability, and customer lifetime value through smarter messaging and frequency governance.
Partner with email/SMS team to plan, test, and optimize lifecycle campaigns.
Cross-Channel Strategy
Turn business goals into clear digital marketing plans across paid media, website/app, and lifecycle messaging.
Define KPIs and measurement frameworks for key campaigns and tentpole moments.
Connect the full fan journey—from ad impression to website/app behavior to purchase and retention.
Web & App Optimization
Work closely with web/app team to develop and recommend strategies to grow traffic, engagement, and conversion rates.
Audit the user experience and partner on landing‑page tests, navigation improvements, SEO, and in‑app messaging.
Support experimentation across forms, modules, personalization, and ticketing flows.
Testing & Experimentation
Maintain a testing plan across channels (creative, offers, timing, audiences, landing pages).
Set up clear test goals, ensure tests are done correctly, and document results following applicable guidelines.
Share learnings and apply successful tests across the team.
Collaboration
Work closely with Ticketing, Partnerships, Brand/Creative, BI, and external agencies to ensure accurate execution and continuous optimization.
Support specific campaigns and provide fast, clear insights and recommended next steps on a game‑by‑game basis.
Provides direct supervision, guidance, and performance oversight to the Coordinator, ensuring clear priorities and consistent workflow.
Specific Job Knowledge, Skill And Ability
Deep understanding of digital marketing channels, including paid media, SEO/SEM, email, social, and web analytics.
Strong analytical skills with the ability to interpret data, identify insights, and translate findings into actionable recommendations.
Proficiency with analytics platforms (Stellar Algo, Google Analytics, Adobe Analytics, dashboards, similar reporting tools).
Skilled in project management, prioritization, and cross‑functional coordination.
Strong understanding of acquisition, onsite behavior, segmentation, and personalization.
Innovate and problem‑solve to optimize digital experiences and drive measurable results.
Excellent communicator who can turn complex data into simple strategies and next steps.
Highly organized, detail‑oriented, and comfortable working cross‑functionally in a fast‑paced environment.
Experience in sports or entertainment is a plus.
Flexibility to work evenings, weekends, and holidays as required.
Education
BA/BS Degree (4‑year) in Marketing, Business, Journalism, English focus preferred.
Experience
4‑6 years related work experience in digital performance marketing, lifecycle/CRM, or integrated digital strategy with proven revenue impact.
Substantial, hands‑on experience with Salesforce Marketing Cloud, including campaign execution, audience segmentation, automation, and platform optimization.
Experience supervising the work of others.
Experience with GA4, paid media platforms (Meta, Google/YouTube), and BI dashboards.
Payscale: $71,000 - $88,000
Bonus: This position is eligible for a bonus under the current bonus plan requirements.
Benefits
Medical, dental, and vision insurance
Paid holidays, vacation, and sick time
Company paid basic life insurance and voluntary life insurance
Parental leave
401(k) Plan with a current employer match of 3%
Flexible spending and health savings account options
Wellness offerings
This role is exempt from work visa sponsorship. AEG reserves the right to modify duties as needed. AEG is an equal opportunity employer and does not discriminate on any legally protected basis.
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Essential Functions Performance Optimization & Insights
Lead weekly and monthly digital performance reporting across paid media, web, app, email, and SMS.
Deliver clear, executive‑ready insights connecting channel performance directly to ticket sales, revenue, and fan engagement.
Identify performance gaps and develop prioritized optimization recommendations.
Proactively identify trends, opportunities, and risks to inform decision‑making and marketing resource allocation.
Lifecycle Marketing
Build fan segmentation strategies, automated journeys, and personalization frameworks in Salesforce Marketing Cloud.
Improve audience targeting, deliverability, and customer lifetime value through smarter messaging and frequency governance.
Partner with email/SMS team to plan, test, and optimize lifecycle campaigns.
Cross-Channel Strategy
Turn business goals into clear digital marketing plans across paid media, website/app, and lifecycle messaging.
Define KPIs and measurement frameworks for key campaigns and tentpole moments.
Connect the full fan journey—from ad impression to website/app behavior to purchase and retention.
Web & App Optimization
Work closely with web/app team to develop and recommend strategies to grow traffic, engagement, and conversion rates.
Audit the user experience and partner on landing‑page tests, navigation improvements, SEO, and in‑app messaging.
Support experimentation across forms, modules, personalization, and ticketing flows.
Testing & Experimentation
Maintain a testing plan across channels (creative, offers, timing, audiences, landing pages).
Set up clear test goals, ensure tests are done correctly, and document results following applicable guidelines.
Share learnings and apply successful tests across the team.
Collaboration
Work closely with Ticketing, Partnerships, Brand/Creative, BI, and external agencies to ensure accurate execution and continuous optimization.
Support specific campaigns and provide fast, clear insights and recommended next steps on a game‑by‑game basis.
Provides direct supervision, guidance, and performance oversight to the Coordinator, ensuring clear priorities and consistent workflow.
Specific Job Knowledge, Skill And Ability
Deep understanding of digital marketing channels, including paid media, SEO/SEM, email, social, and web analytics.
Strong analytical skills with the ability to interpret data, identify insights, and translate findings into actionable recommendations.
Proficiency with analytics platforms (Stellar Algo, Google Analytics, Adobe Analytics, dashboards, similar reporting tools).
Skilled in project management, prioritization, and cross‑functional coordination.
Strong understanding of acquisition, onsite behavior, segmentation, and personalization.
Innovate and problem‑solve to optimize digital experiences and drive measurable results.
Excellent communicator who can turn complex data into simple strategies and next steps.
Highly organized, detail‑oriented, and comfortable working cross‑functionally in a fast‑paced environment.
Experience in sports or entertainment is a plus.
Flexibility to work evenings, weekends, and holidays as required.
Education
BA/BS Degree (4‑year) in Marketing, Business, Journalism, English focus preferred.
Experience
4‑6 years related work experience in digital performance marketing, lifecycle/CRM, or integrated digital strategy with proven revenue impact.
Substantial, hands‑on experience with Salesforce Marketing Cloud, including campaign execution, audience segmentation, automation, and platform optimization.
Experience supervising the work of others.
Experience with GA4, paid media platforms (Meta, Google/YouTube), and BI dashboards.
Payscale: $71,000 - $88,000
Bonus: This position is eligible for a bonus under the current bonus plan requirements.
Benefits
Medical, dental, and vision insurance
Paid holidays, vacation, and sick time
Company paid basic life insurance and voluntary life insurance
Parental leave
401(k) Plan with a current employer match of 3%
Flexible spending and health savings account options
Wellness offerings
This role is exempt from work visa sponsorship. AEG reserves the right to modify duties as needed. AEG is an equal opportunity employer and does not discriminate on any legally protected basis.
#J-18808-Ljbffr