Senior Manager, Product Marketing, Technical Textiles

Senior Manager, Product Marketing, Technical Textiles The SBU Product Marketing lead plays a critical role in connecting customer needs to commercial success within one of Milliken's newly established Strategic Business Units (SBUs). This individual will lead the product marketing strategy for Technical Textilesdefining how we position our products in the market, how we enable our commercial teams, and how we ensure our portfolio delivers value to customers. The Product Marketing Lead will be at the intersection of strategy, customer and market insight, and commercial activation. This role ensures that we not only build great productswe position them clearly, take them to market with confidence, and win with the customer. This role sits within Technical Textiles and reports directly to the President of Technical Textiles and will be part of the Technical Textile Leadership Team, while also maintaining a dotted line to the VP, Strategy & Customer Marketing within Milliken's Business Enablement marketing (MBE) team. The position will lead a small team and is a highly collaborative role that works closely with Technical Textiles Product Management, R&D, Sales, Sales Enablement, and Shared Services within Marketing MBE to drive alignment, scalability, and execution. Job Responsibilities: Strategy & Market Understanding: Partner with product management to enable insights and tools to aid the development of market segmentation, ideal customer profiles (ICPs), and competitive positioning. Partner with product management and R&D to influence roadmap decisions based on market and customer needs and trends. Drive commercial insights into the businessidentifying whitespace opportunities and barriers to growth. Product Messaging & Positioning: Support Product Managers with value propositions and messaging frameworks for each product and segment. Translate technical features into compelling customer-focused benefits. Ensure consistency of messaging across all marketing and sales assets. Demand Generation: Work with the Marketing SBU to drive integrated demand gen campaigns through digital, email, and tradeshows to grow the pipeline. Align campaigns with sales and product messaging to ensure lead quality and conversion. Optimize performance metrics (MQLs, ROI) to improve campaign effectiveness. Go-to-Market Leadership: Lead go-to-market planning and launch execution for new products or major updates. Partner with product management, sales, and communications to ensure successful market entry and customer adoption. Serve as the "voice of the market" within the SBU leadership team. Collaboration Across the Matrix: Work closely with: Product Managementto ensure offerings align with market needs and are commercially viable. Salesto tailor messaging, address objections, and generate demand. Sales Enablementto develop and deploy tools, playbooks, and training across the commercial team. Marketing MBEfor campaign execution, creative and content support, and digital activation. VP, Strategy & Customer Marketingto ensure alignment across SBUs and share best practices. Sales Enablement & Performance Support: Develop content and tools to support the buying journey (e.g., presentations, battlecards, customer stories). Monitor usage and effectiveness of sales materials and adjust as needed. Gather feedback from sales and customers to continuously improve. Provide direct support to the President for key board meetings, C-suite engagements, and executive-level conferences. Success Profile: Strategic thinker with a deep understanding of industrial B2B markets and complex buying cycles. Skilled collaborator comfortable operating in a matrixed environment with both direct and dotted-line responsibilities. Able to translate market intelligence into actionable insights and go-to-market strategies. Strong business writing, communication, and project management skills. Demonstrated experience integrating artificial intelligence tools into daily workflows to drive efficiency and decision-making. Qualifications - Required: Bachelor's degree required, MBA or technical background a plus. 6+ years in B2B product marketing, go-to-market, or commercial strategy. Experience in manufacturing, specialty chemicals, materials science, or related industries preferred. Proven track record of working cross-functionally to deliver business impact. Demonstrated experience leading and developing a team.