Marketing Content Specialist

Marketing Content Specialist The Marketing Content Specialist is a key contributor to ProMach's corporate marketing organization, responsible for supporting the development and delivery of high-quality content across channels and audience segments. This role advances ProMach's brand presence within the processing and packaging industries by strengthening engagement and supporting campaign performance. Success in this position requires sound judgment, strong writing capability, and consistent attention to accuracy, brand standards, and tone. As an owner of core content systems, the Marketing Content Specialist plans, produces, and optimizes content that supports ProMach's strategic marketing programs, brand storytelling, and demand-generation initiatives. The role partners closely with colleagues in Marketing Creative and Marketing Operations to align content development with campaign planning, production timelines, and execution requirements. Does this work energize you? Create compelling and effective content to increase engagement, generate customer demand, and enhance employee knowledge. Maintain an ongoing stream of content that supports ProMach's targeted social media channels and blog site. Participate in the development of ProMach's integrated marketing campaign strategies and execute various outbound marketing tactics. Participate in the development and growth of essential vertical and niche market efforts. Oversee and maintain the accuracy of various internal and external marketing, communications, and sales assets. Build relationships with external stakeholders that support the team's ability to gain opportunistic exposure. Maintain ongoing working relationships with key departments within our divisions, including marketing, sales, and product managementwho supply critical product and customer information for content creation. Develop and manage content for: Website properties, which include ProMach corporate website, corporate blog site, and strategic landing pages Email marketing campaigns Social media channels Targeted ad campaigns Write copy for collateral, e-newsletters and announcements, case studies, white papers, presentations, articles, and more Work with external search marketing firm to manage SEO, PPC, and remarketing campaigns Develop and manage social media content, along with future strategy and policies Manage team's marketing communications calendar Help compile and create metrics/analytics reports showing efficacy of marketing activities including web sites, social media, email marketing, and more What's in it for you? There's no monopoly on innovative ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people are happy and choose to build a career. In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck. Total compensation includes your salary, comprehensive medical/dental programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits you are eligible on your first day of employment! Please note that the pay ranges listed on external job boards, outside our posting details, do not accurately reflect our internal compensation ranges. If this sounds like you, we want to connect! Bachelor's degree in Marketing, Communications, or related field Minimum of 3 to 4 years of experience, or equivalent combination of education and experience in marketing, communications or public relations Minimum of 2 years of experience in inbound marketing, writing web content, and SEO/SEM best practices and writing techniques Proven track record of social media involvement for a business Experience related to PPC, Google AdWords, and Google Analytics Background using email marketing tools and marketing automation software Strong team player skills and work ethic Expertise with Microsoft Office including Word, Excel, and PowerPoint Experience with content management systems (such as WordPress; Craft CMS) Ability to travel occasionally (15%) Preferred: Experience working in or interfacing with sales employees Experience with CRM systems Experience in automation, packaging and/or B2B industrial capital equipment space