Channel Marketing Manager

Channel Marketing Manager We are looking for a results-driven Channel Marketing Manager with strong Amazon Ads experience and solid data analytics knowledge to plan, execute, and optimize digital marketing campaigns. This role will own channel-level performance, drive growth through paid media, and translate data into actionable marketing strategies. What you will do: Plan, execute, and optimize digital marketing ad campaigns Manage Amazon or ecommerce advertising channels (Sponsored Products, Sponsored Brands, Sponsored Display; DSP exposure a plus) Develop channel-level strategies aligned with business and growth objectives Analyze campaign performance using data-driven insights (ROAS, ACOS, CPC, CVR, etc.) Build performance reports and dashboards with clear insights and recommendations Conduct keyword research, audience targeting, and budget optimization Test and scale new ad formats, creatives, and bidding strategies Collaborate cross-functionally to align promotions, launches, and messaging What you will need: 3+ years of experience in channel marketing or performance marketing Proven, hands-on experience managing Amazon Ads campaigns Strong data analytics skills with the ability to translate numbers into strategy Experience with digital marketing ads planning, execution, and optimization Proficiency with reporting and analytics tools (Amazon Ads Console, Excel/Google Sheets, BI tools) Solid understanding of paid media KPIs and attribution Strong communication and stakeholder management skills Preferred/Nice-to-have: Amazon DSP experience (audience targeting, retargeting, and full-funnel strategies) Experience with additional paid media platforms (Google Ads, Meta, TikTok, etc.) Background in eCommerce, DTC, or marketplace-driven businesses Experience with creative testing and performance optimization Familiarity with automation tools and bid management platforms Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. What you will get: Competitive base pay Performance bonus 10 days of paid national holidays Paid time off (sick + vacation) 100% covered Medical, Dental, Vision, and Basic Life AD&D Insurance for employee, with optional dependent coverage 401K retirement plan with employer match Employee engagement and annual event MSI is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. MSI makes hiring decisions based solely on qualifications, merit, and business needs at the time.