Sr Spec-Digital Marketing

Plans and executes digital go to market strategy, and customer engagement strategies in support of the company’s product and service portfolio. ESSENTIAL JOB DUTIES / RESPONSIBILITIES Develop business cases for marketing initiatives, including defining objectives, expected outcomes, success metrics, and resource needs. Plan and prioritize multiple marketing projects and campaigns, ensuring timely execution and alignment with organizational priorities. Determine optimal target audiences for communications using customer insights, segmentation strategies, and data analysis. Monitor campaign performance and provide insights to optimize content, messaging, audiences, and channel effectiveness. Contribute to the development and execution of digital marketing strategy, supporting business goals related to brand awareness, customer engagement, traffic growth, and conversion performance. Collaborate cross‑functionally to support storytelling initiatives and ensure digital content aligns with organizational strategy and messaging. Support marketing channel planning and execution in partnership with Performance Marketing and Marketing Operations. Maintain working knowledge of digital marketing tools, platforms, and best practices through ongoing training. Comply with all applicable laws/regulations, as well as company policies/procedures. Perform other duties as required. Disclaimer: This job description is general in nature and is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job. QUALIFICATIONS Bachelor’s degree in Marketing, Finance, Computer Science, Engineering, or related field required. Three (3) years of experience required in digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management and technology support. Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities. Technical acumen. Strong collaboration, communications and analysis skills. Job Conditions: None. Additional Details This position will be domiciled at a FedEx Freight location in Memphis, TN or Harrison, AR. You will be required to work at a FedEx Freight location several times per week. FedEx Freight is an Equal Opportunity Employer, including disabled and veterans. #J-18808-Ljbffr