Marketing Specialist

Marketing Specialist We are seeking a detail-oriented and proactive Website Optimization & Upkeep Specialist to manage and enhance our online presence. This role is responsible for maintaining website performance, executing SEO and SEM strategies, and supporting marketing initiatives through community engagement and Realtor-focused programs. Essential Duties and Responsibilities: Maintain and update website content, ensuring accuracy, performance, and user experience Implement and manage SEO strategies to improve organic rankings Plan and execute SEM campaigns (Google Ads, etc.) Monitor website performance and analytics, providing actionable insights Support and assist with community events and marketing initiatives Coordinate and participate in Realtor events and outreach efforts Manage and execute Realtor rewards and incentive programs Collaborate with marketing and sales teams to align messaging and drive traffic and leads Other duties as assigned. Minimum Qualifications: Must have a Bachelors degree in related field or 4 years of on the job experience Experience in homebuilding, real estate, or related industry Knowledge of CRM systems and lead generation strategies Experience supporting events and promotional programs Knowledge of basic marketing tactics and operations Knowledge of general office practices Knowledge and execution of effective layout, design and ad copy Working knowledge of a variety of design computer applications (Adobe Creative Suites - InDesign, Illustrator, Photoshop, Canva) Ability to coordinate, plan and administer Ability to speak publicly on behalf of the organization Ability to compile and analyze data Ability to be flexible (schedule) and ability to work under deadlines Ability to communicate with media on positive and negative stories Ability to write, good speller, and good grammar Ability to manage personnel and budgets Strong organizational and communication skills Multi-tasking skills Willingness to be a member of a dedicated team Demonstrate knowledge and proficiency in working with computers and other types of technology Work Environment: Office environment. The noise level is moderately quiet. Physical Demands: Occasionally required to sit and use their fingers, to handle or feel. Occasionally required to stand, walk, reach with arms and hands, and to stoop or kneel. Must be able to carry equipment up to 30 lbs. Reasonable Accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. Tool and Equipment: Computer, telephone, and General office equipment. Expectations for all Employees: All employees will support the organization's mission and vision by exhibiting the following behaviors: Excellence and competence Collaboration and innovation Respect and Dedication Accountability and Ownership Why Join Us: Opportunity to directly impact digital performance and lead generation Collaborative and fast-paced team environment Career growth and development opportunities Home Creations is an equal opportunity employer.