Sr. Digital Analyst

Sr. Digital Analyst Location: Dublin, OH (preferred) or Southborough, MA Sproutward's rapid growth offers our employees accelerated career growth relative to other companies as well as competitive compensation and benefits. We are looking for a Sr. Analyst to work directly with clients to: Conduct digital analytics audits Implement & enhance data collection and marketing automation tools Manage, deploy, and validate third party pixels and tags Develop and execute a measurement strategy Create reporting including dashboards and visualization Analyze our client's performance and recommend potential improvements to acquisition, conversion, and retention strategies What your day might look like Digital analytics audits Comb through client sites to make sure data is being collected accurately. You'll validate page and event tracking in Google Analytics and Adobe Analytics. Check for missing tags and incorrect tags. Make sure data is consistent, intuitively named, and thorough Digital analytics implementation & Tag Management Partner with clients to understand nuances of platform and business needs Configure events, funnels, KPIs, and reports tailored to clients' needs Develop tag management strategy with goal of improving marketing, agility, site performance, data consistency, and governance Define and deploy the optimal framework based on clients' needs Measurement Strategy Partner with clients to understand business goals, customer segments, and KPIs Map each goal to distinct actions on owned and paid digital properties to get proper tracking and reporting in place Reporting/dashboards and visualization Create and organize reports based on individual client needs Automation of clients' existing reports including data integration, and front-end report design Distill multitude of data sources through dynamic data visualization tools Digital optimization and strategy Create testing strategy based on clients' unique challenges Train team on the value of data-backed optimization and testing Requirements for Sr. Digital Analyst include: 2 3 years in digital or marketing analytics role with hands-on experience reporting, creating digital dashboards and implementing and testing digital analytics tools. Knowledge of best practices for marketing-campaign, event, user, and page-level tracking Experience with Google Analytics, Adobe Analytics (Omniture), Amplitude, Mixpanel or similar tools Experience with Tag Management tools including Tealium, Google Tag Manager (GTM), and Segment Experience with building dashboards and integrating data in BI tools such as Tableau, Looker, Power BI, or Google Data Studio Expert Excel / Google Sheets Experience Ability to communicate in a client-facing role About Sproutward Sproutward is a boutique marketing firm that focuses on clients who are in the midst of undergoing a digital transformation. We are deeply committed to driving business results, and all our work is a blend analytics and creativity. The four pillars of our work are: marketing strategy as a driver of business success, demand generation, optimization and analytics. Sproutward is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Our team is a made up of a diverse group of passionate, data driven marketers who like to have fun.