E-Commerce Specialist
Robert Half, Opelika, AL, United States
Description We are looking for an experienced E-Commerce Specialist to join our team in Opelika, Alabama. In this role, you will drive strategic initiatives that optimize online revenue, enhance customer experience, and elevate brand visibility. This position requires a proactive individual with a strong background in e-commerce platforms and data-driven decision-making.
Responsibilities:
- Lead the performance of onsite revenue by optimizing conversion rates, average order values, and overall session revenue.
- Monitor daily and weekly trends to identify opportunities and implement swift corrective actions.
- Develop homepage and category strategies that prioritize storytelling, featured products, and campaign placements.
- Execute promotional strategies that align with divisional goals and ensure clarity, accuracy, and effective product positioning.
- Identify high-performing and high-margin products for strategic visibility while supporting new launches with optimal placement.
- Collaborate with Paid Media teams to align landing pages with campaign objectives and enhance product detail pages.
- Analyze category-level performance metrics to identify friction points and propose actionable improvements.
- Optimize on-page SEO for product catalogs, including meta titles, descriptions, and alt texts, to align with search intent.
- Create engaging and keyword-relevant category page content to enhance customer experience and search rankings.
- Stay informed on Google algorithm updates and implement best practices for e-commerce SEO. Requirements - Bachelor's degree in Marketing, Business, or a related field.
- A minimum of 3-5 years of experience in e-commerce merchandising or a similar role.
- Familiarity with the automotive industry, particularly Holley Performance Brands, is preferred.
- Strong proficiency in e-commerce platforms such as Shopify or Magento.
- Demonstrated ability to analyze data and generate actionable insights.
- Excellent communication skills, both written and verbal.
- Detail-oriented with a passion for online retail and customer engagement.
- Experience with tools like eBay, Amazon Marketplace, and Content Management Systems (CMS). Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( and Privacy Notice ( .
Responsibilities:
- Lead the performance of onsite revenue by optimizing conversion rates, average order values, and overall session revenue.
- Monitor daily and weekly trends to identify opportunities and implement swift corrective actions.
- Develop homepage and category strategies that prioritize storytelling, featured products, and campaign placements.
- Execute promotional strategies that align with divisional goals and ensure clarity, accuracy, and effective product positioning.
- Identify high-performing and high-margin products for strategic visibility while supporting new launches with optimal placement.
- Collaborate with Paid Media teams to align landing pages with campaign objectives and enhance product detail pages.
- Analyze category-level performance metrics to identify friction points and propose actionable improvements.
- Optimize on-page SEO for product catalogs, including meta titles, descriptions, and alt texts, to align with search intent.
- Create engaging and keyword-relevant category page content to enhance customer experience and search rankings.
- Stay informed on Google algorithm updates and implement best practices for e-commerce SEO. Requirements - Bachelor's degree in Marketing, Business, or a related field.
- A minimum of 3-5 years of experience in e-commerce merchandising or a similar role.
- Familiarity with the automotive industry, particularly Holley Performance Brands, is preferred.
- Strong proficiency in e-commerce platforms such as Shopify or Magento.
- Demonstrated ability to analyze data and generate actionable insights.
- Excellent communication skills, both written and verbal.
- Detail-oriented with a passion for online retail and customer engagement.
- Experience with tools like eBay, Amazon Marketplace, and Content Management Systems (CMS). Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( and Privacy Notice ( .