Public Relations Specialist
Space Center Houston, Houston, TX, United States
Space Center Houston is a space exploration learning destination dedicated to revealing how science and humanity power space exploration through meaningful, moving experiences about people and the courage, innovation, and teamwork they use to expand the boundaries of what's possible. We inspire guests of all ages to connect with the significance of space exploration as incredible feats of human spaceflight continue to bring joy and wonder to the world. Owned and operated by the nonprofit Manned Space Flight Education Foundation, we are the Official Visitor Center of NASA Johnson Space Center and a Smithsonian affiliate.
We are currently seeking a full-time Public Relations Specialist is responsible for creating highly visible PR campaigns and garnering ongoing positive earned media coverage for Space Center Houston and the Manned Space Flight Education Foundation using strategic, proactive and reactive public relations programs and excellent media relations. This allows the organization to build mutually beneficial relationships with external and internal stakeholders. The Specialist works with local, national and international media. Responsibilities and qualifications are shown below:
MAJOR RESPONSIBILITIES
Develop strategic media relations and media outreach plans and programs to communicate the organization’s key messages, achieve ongoing positive publicity and assist in achieving department, center and foundation goals. Manage news media requests and other requests for interviews, stories, tours, broadcasting, photo shoots and filming in and about the center and the foundation. Meet and accompany press for on-site requests. Create talking points for spokespeople to use in media interviews. Monitor, analyze and write reports of news media and publicity results from print, broadcast and digital media. Research media coverage and industry trends. Develop fresh story ideas, research, write and distribute/implement news releases, pitches, key messages, reports, webpage copy, presentations and other communications. Maintain news media database, write, maintain, update and improve the center’s News Center. Assist in crisis communications in conjunction with the Manager of Communications and Public Relations. Plan and manage special media and public relations events designed to generate positive publicity, encourage attendance, promote education and present the center and foundation favorably to current and potential donors as well as prospective employees and volunteers. Serve key internal department client(s) with its communications needs (public relations, marketing, and other messaging) by developing strategic plans for communications (marketing and public relations) and working with department colleagues to ensure plan is executed in a timely manner. Use strong communication skills to influence, guide and motivate stakeholders internally and externally with tact, reasoning and sensitivity. Support and collaborate with Communications Team members. Work with NASA Johnson Space Center Public Affairs Office to develop a cohesive and mutually beneficial working relationship. Support executive leadership with key messages, speeches, and presentations. Maintain strong working knowledge of media-relations tools, such as MuckRack. Performs other duties and special projects as assigned. POSITION QUALIFICATIONS
Bachelor’s degree in Public Relations, Marketing, Communications or Journalism. Minimum of 3-5 years of experience in the field of Public Relations, Media Relations or Journalism. Excellent spokesperson to news media and excellent public speaking skills. Excellent writing skills and experience in writing media materials. Available to work flexible hours including evenings and weekends and be on call at times. Some travel may be required. High level of professionalism, energy, enthusiasm and collaboration. Proficient in MS Word, MS Excel, PowerPoint, Canva. PHYSICAL ABILITIEES/WORKING CONDITIONS
Primarily works in an office environment with frequent use of a computer, phone, and standard office equipment. Must be able to remain in a stationary position (sitting or standing) for extended periods while working at a desk or facilitating meetings and onboarding sessions. Frequently communicates with media in person, by phone, and via electronic communication; must be able to exchange accurate information in these settings. May occasionally need to move about the facility to attend meetings. Work environment may include a mix of office settings and active operational areas, requiring adaptability and awareness of surroundings. Must be able to work in a fast-paced environment with frequent interruptions while maintaining attention to detail and professionalism. May be required to work occasional evenings, weekends, or special events based on business needs. Space Center Houston is an equal opportunity employer. We promote a culture of respect, inclusivity, and collaboration.
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Develop strategic media relations and media outreach plans and programs to communicate the organization’s key messages, achieve ongoing positive publicity and assist in achieving department, center and foundation goals. Manage news media requests and other requests for interviews, stories, tours, broadcasting, photo shoots and filming in and about the center and the foundation. Meet and accompany press for on-site requests. Create talking points for spokespeople to use in media interviews. Monitor, analyze and write reports of news media and publicity results from print, broadcast and digital media. Research media coverage and industry trends. Develop fresh story ideas, research, write and distribute/implement news releases, pitches, key messages, reports, webpage copy, presentations and other communications. Maintain news media database, write, maintain, update and improve the center’s News Center. Assist in crisis communications in conjunction with the Manager of Communications and Public Relations. Plan and manage special media and public relations events designed to generate positive publicity, encourage attendance, promote education and present the center and foundation favorably to current and potential donors as well as prospective employees and volunteers. Serve key internal department client(s) with its communications needs (public relations, marketing, and other messaging) by developing strategic plans for communications (marketing and public relations) and working with department colleagues to ensure plan is executed in a timely manner. Use strong communication skills to influence, guide and motivate stakeholders internally and externally with tact, reasoning and sensitivity. Support and collaborate with Communications Team members. Work with NASA Johnson Space Center Public Affairs Office to develop a cohesive and mutually beneficial working relationship. Support executive leadership with key messages, speeches, and presentations. Maintain strong working knowledge of media-relations tools, such as MuckRack. Performs other duties and special projects as assigned. POSITION QUALIFICATIONS
Bachelor’s degree in Public Relations, Marketing, Communications or Journalism. Minimum of 3-5 years of experience in the field of Public Relations, Media Relations or Journalism. Excellent spokesperson to news media and excellent public speaking skills. Excellent writing skills and experience in writing media materials. Available to work flexible hours including evenings and weekends and be on call at times. Some travel may be required. High level of professionalism, energy, enthusiasm and collaboration. Proficient in MS Word, MS Excel, PowerPoint, Canva. PHYSICAL ABILITIEES/WORKING CONDITIONS
Primarily works in an office environment with frequent use of a computer, phone, and standard office equipment. Must be able to remain in a stationary position (sitting or standing) for extended periods while working at a desk or facilitating meetings and onboarding sessions. Frequently communicates with media in person, by phone, and via electronic communication; must be able to exchange accurate information in these settings. May occasionally need to move about the facility to attend meetings. Work environment may include a mix of office settings and active operational areas, requiring adaptability and awareness of surroundings. Must be able to work in a fast-paced environment with frequent interruptions while maintaining attention to detail and professionalism. May be required to work occasional evenings, weekends, or special events based on business needs. Space Center Houston is an equal opportunity employer. We promote a culture of respect, inclusivity, and collaboration.
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