Marketing Manager
Valor Christian High School, Highlands Ranch, CO, United States
ROLE DESCRIPTION
Marketing Manager
This position offices in-person, on campus.
ROLE SUMMARY The Marketing Manager develops and executes digital-first marketing strategies that strengthen Valor Christian High School’s brand awareness, enrollment pipeline, and long-term audience growth. This role is primarily responsible for the school’s digital ecosystem including website strategy, digital advertising, SEO, analytics, and platform optimization.
As both a strategic leader and hands‑on practitioner, the Marketing Manager blends creativity with technical skill, data fluency, and operational discipline. Partnering closely with Admissions and school leadership, this role extends Valor’s reach to prospective audiences through effective, performance‑driven marketing.
The ideal candidate pairs strong interest with demonstrated expertise in building systems, optimizing performance, and using data to guide decisions within a mission‑driven, student‑centered environment. They are energized by discovering tools and platforms that help the organization work smarter, scale impact, and steward resources well.
This role provides strategic leadership and operational alignment for institutional communications, with a primary focus on translating established vision and priorities into effective audience growth, digital platforms, and performance marketing strategies. The Marketing Manager ensures marketing strategy and communications execution are coordinated, clearly scoped, and mutually supportive, without assuming ownership of institutional vision or day‑to‑day internal communications.
Valor Christian High School is a decidedly Christian, college preparatory school whose core values honor a biblical foundation. Valor employees are faith‑filled, joyful believers who are active in a local, Christian church whose beliefs are in alignment with the school’s Statement of Beliefs. They are both called and committed to the school’s vision and mission and seamlessly integrate faith into their daily work. You will be most successful if you have a true servant’s heart, a teachable spirit, a love for the Lord Jesus Christ, and a commitment to the school’s beliefs and values.
RESPONSIBILITIES
Possess and Model a Growing Relationship with Christ
Pursue full devotion to Christ and live a life that reflects that authenticity
Model the fruits of the spirit in communications, relationships and daily work
Demonstrate teachability and a willing heart for service
Embody others‑centered, servant‑leadership in all interactions
Demonstrate Trustworthy Commitment to Valor’s Christian Community
Accept and uphold Valor’s values and beliefs as found in the Statement of Beliefs, Christian Community Policy, and Valor Culture Document
Accept and abide by all affirmations in Valor’s Annual Statement of Commitment
Be relationally involved in the life/lives of our students with a heart of service and mission
Seamlessly and deliberately integrate Biblical truth and Christian values into daily work
Lead Digital Advertising and Performance Marketing
Develop, execute, and optimize paid digital campaigns across platforms such as Google, Meta, and other relevant channels
Collaborate with Admissions to support lead generation, inquiries, event promotion, and enrollment conversion goals
Establish and monitor KPIs, dashboards, and reporting rhythms to assess campaign effectiveness
Use data insights to refine targeting, creative strategy, and budget allocation
Establish Marketing Measurement and Insights
Define success metrics for digital initiatives and campaigns
Collect, analyze, and interpret data to inform decision‑making
Provide regular performance reports and actionable insights to leadership and stakeholders
Ensure data integrity across platforms and systems
Manage an Efficient Project and Platform Pipeline
Maintain clear workflows and project management systems for digital initiatives
Coordinate with designers, developers, vendors, and internal partners to deliver projects on time and on budget
Ensure appropriate documentation and archiving of digital assets, campaigns, and reports
Collaborate Cross‑Functionally & Provide Strategic and Inspiring Team Management
Provide strategic context, prioritization, and alignment for the Communications Coordinator to ensure institutional communications support broader marketing objectives
Support and preserve the Communications Coordinator’s responsibility for serving current Valor stakeholders through timely, accurate, and missionally aligned messaging
Serve as a thought partner to leadership on emerging digital trends and opportunities
Develop and steward the annual operating plan and budget for Marketing and Communications
Produce Clear and Compelling Marketing and Communications
Uphold Valor’s brand standards for all school‑wide programs and products to preserve brand integrity through modeling, training, and accountability
Serve as the primary account manager for internal ‘clients’ requesting the services of the Marketing and Communications Department
Work as a supervisor and hands‑on collaborator with team members, contractors, and vendors to produce copy, graphics, photos, videos, podcasts, merchandise, etc. in full alignment with current brand standards
Provide oversight of and work collaboratively with the Retail and Merchandising Coordinator on the production and selection of merchandise for the Eagle’s Nest store consistent with brand standards
Serve as a Leading Voice of the School
Skillfully edit and/or create written pieces that beautifully convey the vision and mission of the school in a consistent voice, understanding the subtle nuances of Valor’s communication style
Oversee the production of the Valor Weekly by cultivating and curating news from around the campus while striking the right balance between featured stories, general updates, and calendar events
Other Secondary Responsibilities
Serve as a member of the Crisis Management Team to assist with communications
Foster professional and personal development of direct reports
Serve Wholeheartedly as an Exceptional Teammate
Uphold and embody Valor’s culture as set forth in the Valor Culture Document
Model servant leadership, grace and love in all relationships and interactions
Develop relationships with colleagues with goals of teamwork, relational unity and spiritual growth
Provide team support regarding all matters, processes and initiatives
Demonstrate loyalty to teammates in action and word
Assist Team members to facilitate school‑wide wins
Demonstrate a Commitment to Fulfilling Valor’s Vision and Mission
Assume collaborative responsibility for Operating Plan Goals and Fiscal stewardship
Be a ‘culture‑keeper’
Demonstrate a Commitment to Growth
Participate in Valor Team meetings, Chapel and weekly meetings with Team/Supervisor
Demonstrate teachability and receptivity to feedback
Pursue professional/personal/spiritual growth and development
Participate in the broader ministry of Valor by contributing time, talent and treasure beyond assigned role responsibilities
RELATIONSHIPS
Director of Arts & Media
Marketing and Communication Team
Admissions Team
Events Team
Retail and Merchandising Team
Advancement Team
Internal stakeholders including representatives of all school departments
Vendors and consultants
RESULTS The Marketing Manager will have strongly contributed to a robust and consistent pipeline of qualified participants for Admissions and key programs, contributing directly to the school’s enrollment and engagement goals. Because of the work done through this position, the Marketing and Communications team is recognized across the school for its creativity, expertise, and collaborative spirit, having delivered high‑quality work that elevates Valor Christian’s brand. Annual operating goals are met with excellence, with projects completed on time and within budget, reflecting disciplined execution and effective stewardship of resources.
EDUCATION, EXPERIENCE, AND REQUIRED COMPETENCIES Education and Experience
Bachelor’s degree in marketing, communications or a relevant field
6+ years of experience in marketing, communications or a relevant field
Experience in the nonprofit and/or educational sector is preferred
Demonstrated results from past campaigns, such as a portfolio or case studies
Experience in regulated industries or audience segmentation for families preferred
Skills and Software
Excellent relational skills in team management and collaboration
Excellent communication skills, oral and written
Strong strategic and analytical skills with a proven track record in developing multi‑channel strategies
Self‑motivated with ability to quickly learn new software and systems
Knowledge of working with both print and digital media, as well as collaborating with vendors such as printers, graphic designers, and photographers
High proficiency with website content management, building systems, and digital marketing platforms such as FinalSite (preferred) and BlackBaud
Experience with Google Analytics, Google Ads, Meta Ads Manager, SEO tools, CRM or lead tracking systems, and budget optimization in performance marketing
Proficiency with Mac computers, Microsoft Office, Google Suite (Mail, Docs, Drive, Calendar), social media channels, and customer data systems
Familiarity with tools such as Adobe Creative Cloud, project management platforms (e.g. Asana or Trello), WordPress, social media management platforms, and AI‑enhanced marketing tools (for content generation or SEO) preferred
Courses and Certifications
Google: Ads Certification or Digital Garage Certificate
HubSpot: Email Marketing Certification or Inbound Certification
StoryBrand: Marketing Workshop or Equivalent
Comparable professional training in SEO, website strategy, analytics, performance marketing, or Meta Blueprint for social ads
PHYSICAL DEMANDS The same basic physical demands described here are the same for all employees to successfully perform the essential functions of their jobs. Employees must periodically lift and/or move up to 25 pounds and could occasionally be required to lift and/or move up to 50 pounds. Specific vision abilities required by this job include close and distance vision, color vision, peripheral/depth perception and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT The work environment characteristics are varied and include classroom, office, and outdoor events while performing the essential functions of this job. The noise level in the work environment is also varied.
POSITION TYPE Year‑round schedule. 12‑Month Calendar.
HOURS PER WEEK Full‑time, Exempt (Occasional evening and weekend work as required)
SUPERVISOR Director of Arts & Media
PAY RANGE $65,000 - $75,000
START DATE June 15, 2026
#J-18808-Ljbffr
This position offices in-person, on campus.
ROLE SUMMARY The Marketing Manager develops and executes digital-first marketing strategies that strengthen Valor Christian High School’s brand awareness, enrollment pipeline, and long-term audience growth. This role is primarily responsible for the school’s digital ecosystem including website strategy, digital advertising, SEO, analytics, and platform optimization.
As both a strategic leader and hands‑on practitioner, the Marketing Manager blends creativity with technical skill, data fluency, and operational discipline. Partnering closely with Admissions and school leadership, this role extends Valor’s reach to prospective audiences through effective, performance‑driven marketing.
The ideal candidate pairs strong interest with demonstrated expertise in building systems, optimizing performance, and using data to guide decisions within a mission‑driven, student‑centered environment. They are energized by discovering tools and platforms that help the organization work smarter, scale impact, and steward resources well.
This role provides strategic leadership and operational alignment for institutional communications, with a primary focus on translating established vision and priorities into effective audience growth, digital platforms, and performance marketing strategies. The Marketing Manager ensures marketing strategy and communications execution are coordinated, clearly scoped, and mutually supportive, without assuming ownership of institutional vision or day‑to‑day internal communications.
Valor Christian High School is a decidedly Christian, college preparatory school whose core values honor a biblical foundation. Valor employees are faith‑filled, joyful believers who are active in a local, Christian church whose beliefs are in alignment with the school’s Statement of Beliefs. They are both called and committed to the school’s vision and mission and seamlessly integrate faith into their daily work. You will be most successful if you have a true servant’s heart, a teachable spirit, a love for the Lord Jesus Christ, and a commitment to the school’s beliefs and values.
RESPONSIBILITIES
Possess and Model a Growing Relationship with Christ
Pursue full devotion to Christ and live a life that reflects that authenticity
Model the fruits of the spirit in communications, relationships and daily work
Demonstrate teachability and a willing heart for service
Embody others‑centered, servant‑leadership in all interactions
Demonstrate Trustworthy Commitment to Valor’s Christian Community
Accept and uphold Valor’s values and beliefs as found in the Statement of Beliefs, Christian Community Policy, and Valor Culture Document
Accept and abide by all affirmations in Valor’s Annual Statement of Commitment
Be relationally involved in the life/lives of our students with a heart of service and mission
Seamlessly and deliberately integrate Biblical truth and Christian values into daily work
Lead Digital Advertising and Performance Marketing
Develop, execute, and optimize paid digital campaigns across platforms such as Google, Meta, and other relevant channels
Collaborate with Admissions to support lead generation, inquiries, event promotion, and enrollment conversion goals
Establish and monitor KPIs, dashboards, and reporting rhythms to assess campaign effectiveness
Use data insights to refine targeting, creative strategy, and budget allocation
Establish Marketing Measurement and Insights
Define success metrics for digital initiatives and campaigns
Collect, analyze, and interpret data to inform decision‑making
Provide regular performance reports and actionable insights to leadership and stakeholders
Ensure data integrity across platforms and systems
Manage an Efficient Project and Platform Pipeline
Maintain clear workflows and project management systems for digital initiatives
Coordinate with designers, developers, vendors, and internal partners to deliver projects on time and on budget
Ensure appropriate documentation and archiving of digital assets, campaigns, and reports
Collaborate Cross‑Functionally & Provide Strategic and Inspiring Team Management
Provide strategic context, prioritization, and alignment for the Communications Coordinator to ensure institutional communications support broader marketing objectives
Support and preserve the Communications Coordinator’s responsibility for serving current Valor stakeholders through timely, accurate, and missionally aligned messaging
Serve as a thought partner to leadership on emerging digital trends and opportunities
Develop and steward the annual operating plan and budget for Marketing and Communications
Produce Clear and Compelling Marketing and Communications
Uphold Valor’s brand standards for all school‑wide programs and products to preserve brand integrity through modeling, training, and accountability
Serve as the primary account manager for internal ‘clients’ requesting the services of the Marketing and Communications Department
Work as a supervisor and hands‑on collaborator with team members, contractors, and vendors to produce copy, graphics, photos, videos, podcasts, merchandise, etc. in full alignment with current brand standards
Provide oversight of and work collaboratively with the Retail and Merchandising Coordinator on the production and selection of merchandise for the Eagle’s Nest store consistent with brand standards
Serve as a Leading Voice of the School
Skillfully edit and/or create written pieces that beautifully convey the vision and mission of the school in a consistent voice, understanding the subtle nuances of Valor’s communication style
Oversee the production of the Valor Weekly by cultivating and curating news from around the campus while striking the right balance between featured stories, general updates, and calendar events
Other Secondary Responsibilities
Serve as a member of the Crisis Management Team to assist with communications
Foster professional and personal development of direct reports
Serve Wholeheartedly as an Exceptional Teammate
Uphold and embody Valor’s culture as set forth in the Valor Culture Document
Model servant leadership, grace and love in all relationships and interactions
Develop relationships with colleagues with goals of teamwork, relational unity and spiritual growth
Provide team support regarding all matters, processes and initiatives
Demonstrate loyalty to teammates in action and word
Assist Team members to facilitate school‑wide wins
Demonstrate a Commitment to Fulfilling Valor’s Vision and Mission
Assume collaborative responsibility for Operating Plan Goals and Fiscal stewardship
Be a ‘culture‑keeper’
Demonstrate a Commitment to Growth
Participate in Valor Team meetings, Chapel and weekly meetings with Team/Supervisor
Demonstrate teachability and receptivity to feedback
Pursue professional/personal/spiritual growth and development
Participate in the broader ministry of Valor by contributing time, talent and treasure beyond assigned role responsibilities
RELATIONSHIPS
Director of Arts & Media
Marketing and Communication Team
Admissions Team
Events Team
Retail and Merchandising Team
Advancement Team
Internal stakeholders including representatives of all school departments
Vendors and consultants
RESULTS The Marketing Manager will have strongly contributed to a robust and consistent pipeline of qualified participants for Admissions and key programs, contributing directly to the school’s enrollment and engagement goals. Because of the work done through this position, the Marketing and Communications team is recognized across the school for its creativity, expertise, and collaborative spirit, having delivered high‑quality work that elevates Valor Christian’s brand. Annual operating goals are met with excellence, with projects completed on time and within budget, reflecting disciplined execution and effective stewardship of resources.
EDUCATION, EXPERIENCE, AND REQUIRED COMPETENCIES Education and Experience
Bachelor’s degree in marketing, communications or a relevant field
6+ years of experience in marketing, communications or a relevant field
Experience in the nonprofit and/or educational sector is preferred
Demonstrated results from past campaigns, such as a portfolio or case studies
Experience in regulated industries or audience segmentation for families preferred
Skills and Software
Excellent relational skills in team management and collaboration
Excellent communication skills, oral and written
Strong strategic and analytical skills with a proven track record in developing multi‑channel strategies
Self‑motivated with ability to quickly learn new software and systems
Knowledge of working with both print and digital media, as well as collaborating with vendors such as printers, graphic designers, and photographers
High proficiency with website content management, building systems, and digital marketing platforms such as FinalSite (preferred) and BlackBaud
Experience with Google Analytics, Google Ads, Meta Ads Manager, SEO tools, CRM or lead tracking systems, and budget optimization in performance marketing
Proficiency with Mac computers, Microsoft Office, Google Suite (Mail, Docs, Drive, Calendar), social media channels, and customer data systems
Familiarity with tools such as Adobe Creative Cloud, project management platforms (e.g. Asana or Trello), WordPress, social media management platforms, and AI‑enhanced marketing tools (for content generation or SEO) preferred
Courses and Certifications
Google: Ads Certification or Digital Garage Certificate
HubSpot: Email Marketing Certification or Inbound Certification
StoryBrand: Marketing Workshop or Equivalent
Comparable professional training in SEO, website strategy, analytics, performance marketing, or Meta Blueprint for social ads
PHYSICAL DEMANDS The same basic physical demands described here are the same for all employees to successfully perform the essential functions of their jobs. Employees must periodically lift and/or move up to 25 pounds and could occasionally be required to lift and/or move up to 50 pounds. Specific vision abilities required by this job include close and distance vision, color vision, peripheral/depth perception and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT The work environment characteristics are varied and include classroom, office, and outdoor events while performing the essential functions of this job. The noise level in the work environment is also varied.
POSITION TYPE Year‑round schedule. 12‑Month Calendar.
HOURS PER WEEK Full‑time, Exempt (Occasional evening and weekend work as required)
SUPERVISOR Director of Arts & Media
PAY RANGE $65,000 - $75,000
START DATE June 15, 2026
#J-18808-Ljbffr