Lead Product Marketing Manager - Onchain
Kraken, Washington, District of Columbia, United States
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you'll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken's focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures. Become a Krakenite and build the future of crypto! The Opportunity
GTM Strategy & Execution: Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention from former Kraken wallet users, other Krakenites and non Kraken users native on chain.
Campaign Leadership: Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, display, ATL).
Lifecycle Marketing: Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention.
Product Positioning & Messaging: Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.
Cross-Functional Collaboration: Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives.
Performance Measurement: Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements.
Thought Leadership: Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.
Skills You Should HODL
5+ years of experience in web 2 Product Marketing Management (PMM), preferably in fintech but not required
2+ years of Product Marketing Management (PMM) experience in web 3, specifically at a DeFi protocol and/or a web 3 wallet
Strong crypto expertise and passion, with a deep understanding of market trends, and user behavior.
Track record of growing products from 0->1
Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle.
A data-driven marketer, leveraging insights to optimize campaigns and improve performance.
Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market.
Experience leading cross-functional teams and working within complex, fast-paced environments.
Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels.
Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting.
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you'll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken's focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures. Become a Krakenite and build the future of crypto! The Opportunity
GTM Strategy & Execution: Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention from former Kraken wallet users, other Krakenites and non Kraken users native on chain.
Campaign Leadership: Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, display, ATL).
Lifecycle Marketing: Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention.
Product Positioning & Messaging: Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.
Cross-Functional Collaboration: Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives.
Performance Measurement: Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements.
Thought Leadership: Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.
Skills You Should HODL
5+ years of experience in web 2 Product Marketing Management (PMM), preferably in fintech but not required
2+ years of Product Marketing Management (PMM) experience in web 3, specifically at a DeFi protocol and/or a web 3 wallet
Strong crypto expertise and passion, with a deep understanding of market trends, and user behavior.
Track record of growing products from 0->1
Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle.
A data-driven marketer, leveraging insights to optimize campaigns and improve performance.
Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market.
Experience leading cross-functional teams and working within complex, fast-paced environments.
Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels.
Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting.