Senior Media Buyer (Meta & TikTok)
Cove Surf, Irvine, CA, United States
Position:
Senior Media Buyer (Meta & TikTok) Location:
Remote | Full-Time Compensation:
$85k–$110k Base + Performance Bonuses Brand:
Cove Who We Are Cove is a rapidly scaling direct-to-consumer apparel brand built on the mindset of living with intent — we don’t sell gear, we enable a lifestyle:
Die on Empty. We move fast. We test hard. We scale what works. Our drops sell out. Our customers are loyal. We’re building a serious brand — and we need serious operators. The Role We’re hiring a
Senior Media Buyer
to plug into our paid media team and help scale Cove to the next level. This is not an “optimize what’s there” role. This is a
drive incremental, profitable growth at scale
role. You’ll manage and scale a portion of $3M+/month in paid media across: Meta (core focus) TikTok With expansion into additional channels over time You should already have experience operating inside a brand doing
$40M+ annually
and managing serious budgets. What You’ll Own • Support our Head Media Buyer in managing $3M+ per month across Meta, TikTok, and AppLovin • Build and execute structured testing frameworks weekly • Drive incremental growth — not just retargeting efficiency • Identify winning creative patterns and collaborate with our content team to scale them • Report performance daily & weekly to the Growth Director • Stay ahead of platform algorithm shifts and ad tech changes You are accountable for profitable scale. Period. ✅ You Are • A true operator who has managed
$1M+/month in spend • Experienced at a $40M+ brand (or equivalent scale) • Deeply fluent in Meta Ads Manager • Strong on TikTok Ads • Obsessed with understanding backend economics (gross margin, contribution margin, blended CAC, MER, NCROAS, etc.) • Calm under pressure • Extremely responsive and decisive • Able to move without hand-holding Please Don’t Apply If • You’ve only managed small budgets ( • You rely on templated agency frameworks • You can’t explain incrementality clearly • You optimize in-platform metrics without understanding business impact • You need micromanagement • You’ve never scaled a campaign from 0 to 7+ figures We’re not hiring “media coordinators.” We’re hiring growth drivers. Bonus Points • Apparel or DTC lifestyle experience • Experience with Triple Whale, Northbeam, Haus, or other incrementality tools • Strong understanding of creative strategy (UGC angles, hooks, retention metrics) • Experience collaborating directly with UGC creators and creative teams • Experience scaling through new product launches and seasonal volatility What Success Looks Like • Hitting blended MER targets consistently • Scaling spend without bloating CAC • Clear attribution between creative, funnel, and performance • Unlocking incremental growth on secondary channels • Operating autonomously with full trust from leadership If you’ve managed real budgets at real scale — and want to build something meaningful inside one of the fastest-growing brands in DTC — Apply now. Let’s scale.
Senior Media Buyer (Meta & TikTok) Location:
Remote | Full-Time Compensation:
$85k–$110k Base + Performance Bonuses Brand:
Cove Who We Are Cove is a rapidly scaling direct-to-consumer apparel brand built on the mindset of living with intent — we don’t sell gear, we enable a lifestyle:
Die on Empty. We move fast. We test hard. We scale what works. Our drops sell out. Our customers are loyal. We’re building a serious brand — and we need serious operators. The Role We’re hiring a
Senior Media Buyer
to plug into our paid media team and help scale Cove to the next level. This is not an “optimize what’s there” role. This is a
drive incremental, profitable growth at scale
role. You’ll manage and scale a portion of $3M+/month in paid media across: Meta (core focus) TikTok With expansion into additional channels over time You should already have experience operating inside a brand doing
$40M+ annually
and managing serious budgets. What You’ll Own • Support our Head Media Buyer in managing $3M+ per month across Meta, TikTok, and AppLovin • Build and execute structured testing frameworks weekly • Drive incremental growth — not just retargeting efficiency • Identify winning creative patterns and collaborate with our content team to scale them • Report performance daily & weekly to the Growth Director • Stay ahead of platform algorithm shifts and ad tech changes You are accountable for profitable scale. Period. ✅ You Are • A true operator who has managed
$1M+/month in spend • Experienced at a $40M+ brand (or equivalent scale) • Deeply fluent in Meta Ads Manager • Strong on TikTok Ads • Obsessed with understanding backend economics (gross margin, contribution margin, blended CAC, MER, NCROAS, etc.) • Calm under pressure • Extremely responsive and decisive • Able to move without hand-holding Please Don’t Apply If • You’ve only managed small budgets ( • You rely on templated agency frameworks • You can’t explain incrementality clearly • You optimize in-platform metrics without understanding business impact • You need micromanagement • You’ve never scaled a campaign from 0 to 7+ figures We’re not hiring “media coordinators.” We’re hiring growth drivers. Bonus Points • Apparel or DTC lifestyle experience • Experience with Triple Whale, Northbeam, Haus, or other incrementality tools • Strong understanding of creative strategy (UGC angles, hooks, retention metrics) • Experience collaborating directly with UGC creators and creative teams • Experience scaling through new product launches and seasonal volatility What Success Looks Like • Hitting blended MER targets consistently • Scaling spend without bloating CAC • Clear attribution between creative, funnel, and performance • Unlocking incremental growth on secondary channels • Operating autonomously with full trust from leadership If you’ve managed real budgets at real scale — and want to build something meaningful inside one of the fastest-growing brands in DTC — Apply now. Let’s scale.