Associate Brand Strategist
Starcom Mediavest Group Germany Gmbh, New York, NY, United States
Associate, Strategy Intern
As an Associate, Strategy intern, you'll support the agency's core strategic disciplines, including account planning, primary research, media planning and analytics. You'll rotate through disciplines, gaining exposure to the full range of tools and techniques needed to develop breakthrough insight and results-generating marketing programs. Overview of a day in the life: Using data-supported insights to design strategies that put the consumer at the center Applying psychology, anthropology and behavioral economics principles to solve complex marketing challenges Designing communications strategies to bring modern media architectures to life Working collaboratively with other capabilities, including Data & Analysis, Media and Creative, to work out solutions for clients Briefing creative teams for a range of assignments within the agency Researching, both qualitatively and quantitatively to influence major project directions and decisions Studying the consumer's environment in order to define the experience a brand needs to provide people and what problem it will solve for them Tracking the activities of brands and understanding the competitive landscape Keeping teams abreast of pop culture and trends and the implications they have on our brands and businesses Being an indispensable source of information, insight and inspiration in the creative process to enhance the work Tapping into diverse data sources and working within tools such as Comscore, MRI, Global Web Index, and Google Analytics Traits and skills we're looking for: Constantly observes and questions the world around you with an insatiable curiosity for how people think, feel and behave Is excited by the thought of uncovering opportunities that move our brands businesses forward Stays privy to new digital platforms, social media, technologies and trends Is passionate about understanding culture through mediums like podcasts, TED talks, and books, etc. (Bonus points if you've read books by Byron Sharp or Daniel Kahneman) Interested in behavioral economics, social sciences, decision-making, cognitive biases/heuristics, psychology, etc. Looks for creative ways to reframe problems into exciting new challenges Isn't afraid to have a strong POV and can present it clearly, simply and persuasively Works well as part of a team, sometimes leading, sometimes following and supporting A lifelong learner who is never satisfied with one's knowledge and skills of their craft-not afraid to challenge the status quo Self-motivated, eager to jump into any challenge To be considered, candidates will need to submit a YOUnicorn Brief as part of the application. Briefs should be no more than 60 seconds. Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALLE, Midjourney) is a plus, especially for tasks like ideation, research, or content generation. Got the sparkle? Apply if you believe your unique skills are a fit. Show us what makes you a Unicorn! Please create a short video or presentation showing us your true Unicorn self to include in your application submission, using the instructions below. You do not need to be in the content you create, this is an opportunity to get creative, show us what makes you unique by highlighting things we might not see on your resume. YOUnicorn Brief: For over a decade, the Unicorn has been the ultimate icon for Digitas, representing the magic of our people, culture, and work. We believe in celebrating the uniqueness, spirit, perspectives, and voices of all our talent and the communities they represent. Our best work happens when we embrace imperfection and stay fearless, inventive and generous in our pursuits. We always encourage our talent to push each other and the work and know that growth is the key to success. Tell us about what our fearless, inventive, and generous values mean to you and how they show up in your life.
You can showcase all three or choose your personal favorite, the choice is yours! Feel free to include personal or professional stories highlighting your ability to grow and evolve or anything else that helps tell your story. Submissions should be no longer than 60 seconds or 5 slides. Instructions to Submit: Create a video or presentation explaining what makes you a one of kind candidate for the role you are applying for. Content should be no longer than 60 seconds or 5 slides. Upload video or presentation to Google Drive, WeTransfer, or any other platform that creates shareable links Note: Please make sure the settings are public to anyone who has access to the link. Paste shareable link in the "Message to Hiring Team" field in the application before submitting. This is a requirement; we will prioritize applications that include link to candidate brief.
As an Associate, Strategy intern, you'll support the agency's core strategic disciplines, including account planning, primary research, media planning and analytics. You'll rotate through disciplines, gaining exposure to the full range of tools and techniques needed to develop breakthrough insight and results-generating marketing programs. Overview of a day in the life: Using data-supported insights to design strategies that put the consumer at the center Applying psychology, anthropology and behavioral economics principles to solve complex marketing challenges Designing communications strategies to bring modern media architectures to life Working collaboratively with other capabilities, including Data & Analysis, Media and Creative, to work out solutions for clients Briefing creative teams for a range of assignments within the agency Researching, both qualitatively and quantitatively to influence major project directions and decisions Studying the consumer's environment in order to define the experience a brand needs to provide people and what problem it will solve for them Tracking the activities of brands and understanding the competitive landscape Keeping teams abreast of pop culture and trends and the implications they have on our brands and businesses Being an indispensable source of information, insight and inspiration in the creative process to enhance the work Tapping into diverse data sources and working within tools such as Comscore, MRI, Global Web Index, and Google Analytics Traits and skills we're looking for: Constantly observes and questions the world around you with an insatiable curiosity for how people think, feel and behave Is excited by the thought of uncovering opportunities that move our brands businesses forward Stays privy to new digital platforms, social media, technologies and trends Is passionate about understanding culture through mediums like podcasts, TED talks, and books, etc. (Bonus points if you've read books by Byron Sharp or Daniel Kahneman) Interested in behavioral economics, social sciences, decision-making, cognitive biases/heuristics, psychology, etc. Looks for creative ways to reframe problems into exciting new challenges Isn't afraid to have a strong POV and can present it clearly, simply and persuasively Works well as part of a team, sometimes leading, sometimes following and supporting A lifelong learner who is never satisfied with one's knowledge and skills of their craft-not afraid to challenge the status quo Self-motivated, eager to jump into any challenge To be considered, candidates will need to submit a YOUnicorn Brief as part of the application. Briefs should be no more than 60 seconds. Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALLE, Midjourney) is a plus, especially for tasks like ideation, research, or content generation. Got the sparkle? Apply if you believe your unique skills are a fit. Show us what makes you a Unicorn! Please create a short video or presentation showing us your true Unicorn self to include in your application submission, using the instructions below. You do not need to be in the content you create, this is an opportunity to get creative, show us what makes you unique by highlighting things we might not see on your resume. YOUnicorn Brief: For over a decade, the Unicorn has been the ultimate icon for Digitas, representing the magic of our people, culture, and work. We believe in celebrating the uniqueness, spirit, perspectives, and voices of all our talent and the communities they represent. Our best work happens when we embrace imperfection and stay fearless, inventive and generous in our pursuits. We always encourage our talent to push each other and the work and know that growth is the key to success. Tell us about what our fearless, inventive, and generous values mean to you and how they show up in your life.
You can showcase all three or choose your personal favorite, the choice is yours! Feel free to include personal or professional stories highlighting your ability to grow and evolve or anything else that helps tell your story. Submissions should be no longer than 60 seconds or 5 slides. Instructions to Submit: Create a video or presentation explaining what makes you a one of kind candidate for the role you are applying for. Content should be no longer than 60 seconds or 5 slides. Upload video or presentation to Google Drive, WeTransfer, or any other platform that creates shareable links Note: Please make sure the settings are public to anyone who has access to the link. Paste shareable link in the "Message to Hiring Team" field in the application before submitting. This is a requirement; we will prioritize applications that include link to candidate brief.